Webinar describing ways to use BuzzSumo to grow your real estate business with data-driven content marketing.

1. BuzzSumo for Tech Savvy
Realtors
WEBINAR
BuzzSumo for Tech Savvy Realtors

2. Boost Your Marketing Effectiveness by Using Data to Inform Your Content Strategy
Susan Moeller
Business Development Manager
@susancmoeller
susan@buzzsumo.com

3. Content Marketing is...
www.buzzsumo.com
“A strategic approach, focused on
● Creating and distributing content that is
○ Valuable
○ Relevant
○ Consistent
● In order to attract and retain
○ a clearly defined audience and
● In order to drive profitable customer action.”
ContentMarketingInstitute.com

4. Key steps to
Effective
Content
Marketing
Research Amplify Monitor

5. Think of yourself as a broader
resource. Ask, what things are
my clients interested in,
besides buying or selling a
house?
How can I provide them with
that information?

6. ie...Dustin Brohm’s site:
searchsaltlake.com

7. Content is
amplified in
two ways:
● Links
● Shares
Amplify
Monitor
People like to share and link to
content that is interesting and
informative more than they share
and link to corporate or listing
content.

8. Difference in shares and links for content that includes listings and content that is broader in
nature:

9. How do you
find content
ideas?
Use BuzzSumo to identify the
content that is resonating with
your audience.
Search by domain for your site,
your competitors’ sites and
other industry leaders.
Search by topic to refine your
ideas and find formats and
headlines.

10. I.e. Most shared content from Zillow

11. Terms that occur frequently in Zillow’s viral headlines
how 35
5 22
3 21
tips 16
estate 16
when 11
why 11
10 10
best 10
mortgage 10
market 10
what 10
Keep lists short
How to posts work well
Consider a why post
Try a tips post
Talk about mortgages--
influencer op?

12. I.e. Most shared content about home buying

13. Leverage
these ideas
for your
own site.
Popular themes
Popular topics
Popular formats
Can you:
● Add a visual?
● Publish a contrary opinion?
● Change the format?
● Adapt for your local market?

14. Types of content to consider

15. Use headlines to increase shares

16. 1. The Most Important Home Buying Advice You'll Never Hear From a
Realtor
2. Virtual Reality revolutionising home buying experience | Do Big
Stories | ET CIO
3. Home Buying Festival 2016 by Magicbricks
4. Worst Home-Buying Advice Ever
5. Home Buying Affordability Checklist - 99acres.com
6. 9 Home-Buying Myths You Need to Stop Believing
7. 'For some, crime is the most realistic chance of owning a home,
buying a car or having a family'
8. A Sneak Peek at the Home Buying Trends That Will Shape 2017
9. How Single Women Are Changing the Home Buying Market
10. Tampa couple sues Davis Islands home owners, neighbors after
racially charged home-buying dispute
11. Trulia’s Sanity-Saving Home Buying Process Checklist — Real Estate
101 — Trulia’s Blog
12. Home Buying 101: Preparing to Buy Your First Home -
DreamCasa.org
Emotional Content
Content Element
Topic Element
Format Element
Promise Element

17. Repurpose your own
content
Great post could be a webinar,
with an influencer, for added
impact.

18. Repurpose your own
content
Great events can become great
blog posts!

19. Quote Influencers, tag them when you share the
post.

20. Repurpose your own
content
Great events can become great
blog posts!

21. Curate Content

22. Summarize and
contextualize
another post

23. Summarize Industry Content
Write a trends post for a day or week

24. Leverage local content

25. Leverage local content

26. Local Summary!
Building an email list.

27. Find out what
works on
Facebook.

28. Share great stuff with your fans!

29. What about
Pinterest?

30. Identify opportunities

31. Build boards around popular content.

32. Questions?
susan@buzzsumo.com

33. Thank you.