BuzzSumo Experts Series With John Jantsch
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How to Scale Your Consulting Practice Without Adding Overhead
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BuzzSumo Experts Series With John Jantsch
- 2. How to Scale Your Consulting Practice Without Adding Overhead
- 4. Partnering with Duct Tape Marketing
- 5. 3 benefits of today’s approach
- 6. Increase size and scope of engagements
- 7. Move to consistent retainer billing
- 10. 7 Steps to Scale Your Consulting Practice Without Adding Overhead
- 11. 1. Unique point of view
- 12. Marketing is a system
- 13. • Change the context of how the world views what you offer (your industry) • Make the competition irrelevant (incomparable) Two primary objectives
- 14. OurFoundation
- 19. What they want, but . . .
- 20. If you don’t get invited to the dance you can’t sell them what they need.
- 22. What you do and How you do it
- 23. Smarter, faster, more expensive
- 26. Content becomes an asset over time
- 27. Total Content System • Monthly Themes • Content Delivery Platform • Editorial Calendar
- 28. Sample theme list • Jan – Referral Marketing • Feb – Coaching and Consulting • Mar – Sales and Lead and Conversion • Apr – Online Integration • May – Writing • Jun – Strategic Partners • Jul – Customer Experience • Aug – Content Marketing • Sep – High Tech, High Touch • Oct – Growth Strategies • Nov – Analytics and Conversion • Dec – Personal Growth
- 29. Content upgrades are the new free
- 33. Most consulting firms go from surviving to thriving with the acquisition of 6-8 more clients. So, in fact, what you need is a Client generation system
- 34. What if your #1 goal was to generate a set number of appointments each week rather than collect a set number of emails?
- 35. Let’s do some math If you had a goal of - $250,000 in revenue in 12 months and you sold a $500 or $3000 or $5000 per month engagement – how many clients would you need? $500 $3000 $5000 X 42 clients X 7 clients X 4 clients X 12 months X 12 month X 12 months
- 36. Qualify optins with research
- 39. Deliver value and plan
- 40. Benefits of Paid Conversion • Mentality of investing in marketing • Research that needs to be done • Tailor the proposal to reality
- 41. Does this alter your view of lead generation and conversion for your practice?
- 43. 1. Strategic 2. Implementation 3. Co-marketing
- 44. Client Consultant Project Manager Contract Signed Discovery & Intake Initial Researc h Strat. & Content Website Setup Local Setup Social Setup Email Setup Reporting Setup & Delivery Status Meeting Client Meeting Keyword Researc h and Themes Producer model
- 51. 1. Generate leads 2. Convert leads 3. Fulfill your services
- 53. 3 Quarterly Focus Priorities • Measure of success • Action Steps/Tasks • Who • When
- 54. And you get your life back!
- 55. 3 Questions! Signed copy of Duct Tape Marketing
- 56. Partnering with Duct Tape Marketing
- 57. ducttape.me/nooverhead Free Webinar Learn about the Benefits of Partnering with Duct Tape Marketing