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REPUTACIÓN Y PANELES
                 DE CONTROL EN
                  SOCIAL MEDIA


#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿QUÉ ES LA
                    REPUTACION ONLINE?



#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
DEMOCRATIZACIÓN
                             DE LA RED




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
USER GENERATED
              CONTENT
                                                     BRAND
                                                   GENERATED
                                                    CONTENT




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
+ ALCANCE
                                                       contenido
                                                       generado
                                                       por el usuario
                                        contenido
                                        patrocinado
                                        por la marca
                        contenido
                        de la marca




                         + CONTROL



                     USER GENERATED CONTENT
#SMWBCN - Social Media Week Barcelona                       buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
BRANDS THAT
            LISTEN MAKE
           BETTER FRIENDS
#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/
                       MANTENER TU
                    REPUTACION ONLINE?




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                        Realiza acciones con influyentes




#SMWBCN - Social Media Week Barcelona       buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                                        Construye relaciones




#SMWBCN - Social Media Week Barcelona                  buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                         Participa en comunidades afines




#SMWBCN - Social Media Week Barcelona        buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                                        Facilita información




#SMWBCN - Social Media Week Barcelona                  buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                                        Escucha el feedback




#SMWBCN - Social Media Week Barcelona                 buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                        Controla tu posicionamiento SEO




#SMWBCN - Social Media Week Barcelona       buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?

                              Controla tus activos y
                          prepara planes de contingencia




#SMWBCN - Social Media Week Barcelona         buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


                                        Escuchar... y recopilar




#SMWBCN - Social Media Week Barcelona                    buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿COMO MEJORAR/MANTENER TU
              REPUTACION ONLINE?


... ADEMÁS DE TENER UNA BUENA ESTRATEGIA
   EN MEDIOS SOCIALES, TENER UN TONO DE
  MARCA, CONTROLAR EL MENSAJE INTERNO,
DEFINIR CONTENIDOS CON PREVISIÓN, TENER
   DOCUMENTOS DE TOMA DE DECISIONES, Y
  TODAS AQUELLAS BUENAS PRÁCTICAS QUE
HEMOS APRENDIDO ESTOS DÍAS EN #SMWBCN

#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
CONVERSACIONES

                                        WHAT?
                                        WHERE?
                                        WHEN?
                                         WHO?
                                         WHY?


#SMWBCN - Social Media Week Barcelona        buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
CUANTITATIVO - CUALITATIVO


                                        DATA CAPTURE
                                              VS
                                        DATA ANALYSIS




#SMWBCN - Social Media Week Barcelona            buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
CUANTITATIVO - CUALITATIVO


                    DATA CAPTURE
               ANALIZAR ES SACAR LAS
                          VS
                 SEÑALES DEL RUIDO
                    DATA ANALYSIS




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
VOLUMEN FRENTE A
                          PERSISTENCIA




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
SENTIMIENTO




#SMWBCN - Social Media Week Barcelona           buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
HERRAMIENTAS
                                   DE TRACKING




#SMWBCN - Social Media Week Barcelona     buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
UBERVU / RADIAN6 / ...




#SMWBCN - Social Media Week Barcelona        buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¿GRATUITAS?

                                HOOTSUITE (FREE)
                                 SOCIALMENTION
                               SOCIALBRO (TWITTER)
                                 GOOGLE ALERTS
                                    ENGAG.IO
                                    TRACK.UR


#SMWBCN - Social Media Week Barcelona           buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
REPUTACIÓN PERSONAL

                                          KLOUT
                                        PEERINDEX
                                         SOCIALIQ




#SMWBCN - Social Media Week Barcelona          buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
HERRAMIENTAS PROPIAS
                 DE LOS CANAL




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
FACEBOOK INSIGHTS




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
TWITTER INSIGHTS




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
HERRAMIENTAS
                              DE ENGAGEMENT




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
HOOTSUITE




#SMWBCN - Social Media Week Barcelona          buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
TIGERLILY, BUDDYMEDIA...




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
HERRAMIENTAS
     (WEB SEARCH & ANALYTICS)




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
GOOGLE ANALYTICS




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
GOOGLE ANALYTICS




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
MOBILE FLURRY + GOOGLE
               ANALYTICS




#SMWBCN - Social Media Week Barcelona   buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
GOOGLE




#SMWBCN - Social Media Week Barcelona        buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
¡GRACIAS!
Eduard Corral                            info@buzzmn.com | www.buzzmn.com

@eduardcn                                Tel. +34 93 217 84 85 | Fax +34 93 501 35 05

eduard@buzzmn.com                        C/ Enric Granados 116, 1-1, 08008 Barcelona


 #SMWBCN - Social Media Week Barcelona         buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn

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Reputación y paneles de control en Social Media

  • 1. REPUTACIÓN Y PANELES DE CONTROL EN SOCIAL MEDIA #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 2. ¿QUÉ ES LA REPUTACION ONLINE? #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 3. DEMOCRATIZACIÓN DE LA RED #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 4. USER GENERATED CONTENT BRAND GENERATED CONTENT #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 5. + ALCANCE contenido generado por el usuario contenido patrocinado por la marca contenido de la marca + CONTROL USER GENERATED CONTENT #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 6. BRANDS THAT LISTEN MAKE BETTER FRIENDS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 7. ¿COMO MEJORAR/ MANTENER TU REPUTACION ONLINE? #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 8. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Realiza acciones con influyentes #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 9. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Construye relaciones #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 10. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Participa en comunidades afines #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 11. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Facilita información #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 12. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Escucha el feedback #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 13. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Controla tu posicionamiento SEO #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 14. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Controla tus activos y prepara planes de contingencia #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 15. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? Escuchar... y recopilar #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 16. ¿COMO MEJORAR/MANTENER TU REPUTACION ONLINE? ... ADEMÁS DE TENER UNA BUENA ESTRATEGIA EN MEDIOS SOCIALES, TENER UN TONO DE MARCA, CONTROLAR EL MENSAJE INTERNO, DEFINIR CONTENIDOS CON PREVISIÓN, TENER DOCUMENTOS DE TOMA DE DECISIONES, Y TODAS AQUELLAS BUENAS PRÁCTICAS QUE HEMOS APRENDIDO ESTOS DÍAS EN #SMWBCN #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 17. CONVERSACIONES WHAT? WHERE? WHEN? WHO? WHY? #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 18. CUANTITATIVO - CUALITATIVO DATA CAPTURE VS DATA ANALYSIS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 19. CUANTITATIVO - CUALITATIVO DATA CAPTURE ANALIZAR ES SACAR LAS VS SEÑALES DEL RUIDO DATA ANALYSIS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 20. VOLUMEN FRENTE A PERSISTENCIA #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 21. SENTIMIENTO #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 22. HERRAMIENTAS DE TRACKING #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 23. UBERVU / RADIAN6 / ... #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 24. ¿GRATUITAS? HOOTSUITE (FREE) SOCIALMENTION SOCIALBRO (TWITTER) GOOGLE ALERTS ENGAG.IO TRACK.UR #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 25. REPUTACIÓN PERSONAL KLOUT PEERINDEX SOCIALIQ #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 26. HERRAMIENTAS PROPIAS DE LOS CANAL #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 27. FACEBOOK INSIGHTS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 28. TWITTER INSIGHTS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 29. HERRAMIENTAS DE ENGAGEMENT #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 30. HOOTSUITE #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 31. TIGERLILY, BUDDYMEDIA... #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 32. HERRAMIENTAS (WEB SEARCH & ANALYTICS) #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 33. GOOGLE ANALYTICS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 34. GOOGLE ANALYTICS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 35. MOBILE FLURRY + GOOGLE ANALYTICS #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 36. GOOGLE #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn
  • 37. ¡GRACIAS! Eduard Corral info@buzzmn.com | www.buzzmn.com @eduardcn Tel. +34 93 217 84 85 | Fax +34 93 501 35 05 eduard@buzzmn.com C/ Enric Granados 116, 1-1, 08008 Barcelona #SMWBCN - Social Media Week Barcelona buzzmn.com | facebook.com/buzzmn | twitter.com/buzzmn