- John Rauscher is the CEO and founding investor of Yseop, a French startup founded in 2007 that develops artificial intelligence software to automate tasks requiring language skills.
- Yseop's technology can automatically generate personalized recommendations, customer support, business reports, marketing communications, and more by applying expertise to contextual data without human intervention.
- Some key applications include an automatic car sales recommendation expert, a virtual assistant for broadband repair, and automated generation of company annual reports and audits.
- Yseop aims to accelerate the transmission of contextual information and expertise like Gutenberg accelerated knowledge, cutting costs and dramatically enhancing customer experience.
A Journey Into the Emotions of Software Developers
Managing Software Innovation in France
1. Managing Software Innovation in France European Entrepreneurship & Innovation Thought Leaders Seminar Stanford School of Engineering, Dr. Burton H. Lee Second session - Monday, January 11th, 2010 John Rauscher CEO – Yseop jrauscher@yseop.com
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3. Sunopsis – private company – strong profitability – acquired by Oracle – high valuation - CEO
4. Yseop – 20 years of R&D - University spin out – starting now the 2nd year of sales – currently B to B - 10 existing French customers – disruptive technology for every business and individuals – patent pending USPTO John is CEO and founding investor – based in Lyon
5. Paris University – Business Administration with minor in Computer Science
6. Author of 2 published business/marketing books (1999 and 2008)
8. Xerox – Laser printing division – #1 Sales Rep in France in 1986 (out of 1,000 SR)
9. Sybase – Startup of the French subsidiary to 50 M€ - VP Sales – 1989 to 1995Serial entrepreneurs are not common in France essentially for cultural reasons
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11. Europe is a set of markets, not a unified market
26. Applying a context to a knowledge database to get a personalized answer to a requestAddressing a €10 Bn Enterprise Software Market Globally
27. Application example #1: Automatic Car Sales Recommendation Expert (1/4) 1 Hum I want a red one … Hum… With enough space for my dog And low gas consumption… Hum… my new car will be great! Wish List Questionnaire (filled out by prospective customer)
28. Application example #1: Automatic Car Sales Recommendation Expert (2/4) 1 Wish List Questionnaire (filled out by prospective customer) 2 Automatic Vehicle Scoring of 5,800 car models withYseop
29. 1 Wish List Questionnaire (filled out by prospective customer) 2 Automatic Vehicles Scoring of 5,800 models of cars Application example #1: Automatic Car Sales Recommendation Expert (3/4) Bob Lester Your counselor NYC, January 11th Dear Mrs Smith, Thank you for your request on our Website yesterday. I browsed our database this morning and found five vehicles that match your requirements. I am explaining why in the attached document. Two of them are available right now in our garage. I think they will fully meet your expectations and are well within your budget! DreamCars 3 Personalized recommendation written automatically by Yseop Sale!
30. Application example #1: Automatic Car Sales Recommendation Expert (4/4) 1 Wish List Questionnaire (filled up by prospective customer) 2 Automatic Vehicles Scoring of 5,800 models of cars Bob Lester Your counselor NYC, April 23rd Dear Mrs Smith, Three months ago, you were looking at a new car on our Website. I am writing you because we have just received a new model perfectly adapted to your requirements. I have just prepared a report for you. Please have a look to the attached document which describes how well this car fits your needs. Car sold! DreamCars 3 Personalized recommendation 4 Automatic one-to-one follow up When a new car is in inventory Customer Wish List Value added: Greater market penetration and lower customer acquisition costs
31. Application example #2 : Field service and maintenance assistant for home broadband equipment repair Contextual customer data She has broadband network issue… Expertise database Yseop Virtual Expert Enterprise best practices Assistance department Yseop: “If I were you, I would ask her if the red light is blicking” Hi, I get a problem connecting to Internet…. Quicker customer support and problem resolution, at least 50% reduction in field service visit costs, higher customer satisfaction Customer
37. Possible action plansThe Yseop Approach: Data + Interpretation + Diagnosis + Action Plans The Traditional Business Intelligence Approach… Data istough to interpret! Yseop creates automated “life-like” communications, just as a highly-skilled expert would
38. Other examples of applications: ASSIST CALL CENTERS PERFORM LIKE EXPERTS WITHOUT TRAINING ENABLE ONE-TO-ONE MARKETING COMMUNICATION SET UP A NEW GENERATION OF INTELLIGENT IVR AUTOMATE DELIVERY OF PERSONALIZED ADVICE WITHOUT HUMAN INTERVENTION FULLY AUTOMATE CUSTOMER RELATIONSHIP ON INTERNET: EMAILS, FAQ