1. TV consumption in Europe has continued to increase, with viewing times rising slightly in most major markets between 2008-2011. 2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 a decade ago. Connected and mobile devices are also increasingly used to access TV content. 3. While technology and devices are evolving rapidly, content remains the main driver of TV viewing. Linear TV viewing remains important, especially for live events, though social TV and second screen engagement are on the rise.

1. The Future of TV is …
@edewitte
Edouard De Witte – Deputy RTL NewMedia

3. TV Consumption didn’t
reached the limits yet.

4. Average daily viewing time
FRANCE
+15 min
+2min
+8min
230 SPAIN
+4min 228 +4 min
220
216 GERMANY
+2 min
UK
2008 2009 2010 2011
NETHERLANDS
+/-0 min
*Excluding Malta, all individuals, Monday-Sunday
Source: Eurodata TV / Television 2012 – International Key Facts

5. More and Better TV than ever
Today
375 more than
channels 9 000
channels
were launched in are available
2011 in the EU in the EU
Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)

6. More and Better TV than ever
Flat screens have replaced the bulky TV
69.2%
sets in nearly 70% of the EU HH
+15%
High-definition TV sets are also
62.5%
conquering EU households
+17%
Connected TV sets are already present in
9.9%
almost 10% of all EU households
Source: IHS Screen Digest / Television 2012 – International Key Facts

7. TV landscape cracks by
devices and disruptive
innovations

8. 6 and more major (r)evolutions
Technology Social TV OTT TV TV Apps TV Measure
Advertising
• Super Hi-Vision • Twitter TV • Hulu • Connected TV •
• Targeting
• Ultra HDTV • Second Screen • Netflix • Apple TV • Panel vs Log
• Real Time
• Transparent • Gamefication • Google TV • Google TV • Real Time
Bidding
screen • EPG Social • Apple iTV • Walled Garden audience
• Glasses Free • Google Glasses • Xbox 360
• Predictive
• Multi-device
…
• Direct sales on
HdTV •… •… •…
click
•…

9. but don’t forget what
the viewers seeks!

10. Content is the main reason why
STORY STORY

11. The next 5 years – some predictions
1. Cloud services will make « TV Everywhere » a
reality
2. EPG and Content discovery will move to the second
screen
3. Linear TV will not die 
It will become social, participative… and will focus
on live, local and event
4. Second screen engagement will drive curated,
interactive experiences and new monetisation
models
5. …

12. Focus on Social TV

13. The adoption of second screen
Following a TV
program has never
been as interactive!
74% 51% 38%
of surfers when they are of them declare using the of them declare using the
watching TV Internet to search information Second Screen for discussing
are Second about the TV show’s they are about the TV show on Social
Screen users* watching* networks*
Source : OVUM : a study about the Second Screen realized in 8 European countries)

14. The rise of Twitter TV

15. What is Second Screen for a
broadcaster ?
Electronic Program Guide Video snacking/ catch-up
Chat and social interact Enriched TV experience

16. Example - Belgium’s Got Talent

17. Example - Belgium’s Got Talent
Each Monday, 4% of TV viewers were connected with second
screen apps or website (26.000 users)
(TV audience : 714.000 CIM 4+)
250.000 Buzz , 18.000 comments published, 86.298 differents chat
users, ...
38.650 Tweets (4.000 / day), each of them are categorized
>100.000 votes for ½ finalists & finalists

19. Thank you
For more information : edewitte@rtl.be or Twitter: @edewitte