Identify the global hot spots and the advancing technologies, which vertical markets will provide the best opportunity, what is the latest trend in the Smart Homes market? What are the biggest threats to BACS? Is Energy Storage a viable solution. Are the Americas set for further growth?

1. Energy and Smart
Building Technology
Market Trends
Jeremy Towler
Senior Manager
Energy and Smart
Technologies
January 2014

2. Trends for Smart Buildings

3. US$2 billion North American
Smart Homes Market
Smart Homes Market
.
Luxury villas
Other commercial buildings
Home Energy
Management
Smart
Homes
Luxury apartments
Mid-range houses
1%
3%
Hotels
Mid-range apartments
96%
Zero/low energy homes
Intelligent
Residential
Environment
al Controls
Assisted homes
0
5
10
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15
20
25
30
35
% Share of Market
3
New study
published
Oct. 2013
3

4. The Smart Homes Market is Comparatively Regionalised
Europe1
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ABB Busch Jaeger
Hager/Berker
Gira
Siemens
Schneider Electric /
Merten
• Jung
• Niko
• Crestron
• Control4
• Legrand
(incl.
Wattstopper)
• Lutron
Only limited
overlap of suppliers
in Smart Homes
2
North America
market in
Europe and
North
• Savant
America
• Leviton (incl. HAI)
• 4Home (Motorola)
• AMX
• Elan
• 2Gig (Linear)
• RTI
Jan. 2014:
Google acquires Nest Labs
- new Smart Home player?
1 Source:
2
BSRIA Smart Homes Europe 2013
Source: BSRIA Smart Homes Reports 2013
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April 2013: Honda
USA launched Smart Home US, incl.
Energy Management System and
direct vehicle charging from PV power.
- Already on sale in Japan.
New study
published
Oct. 2013
4

5. System Integration in Residential
and in Commercial
BEMS
HEMS
Gas
CHP
Room Control
Storage
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Fire & Security
5

6. US$7.3 billion North American Commercial
Building Automation and Controls Market
New study
published
Dec. 2013
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CAGR 2.8%
6
CAGR 4% (2014-18)
6

7. Threats and Opportunities in BACS* Market
Multiple technologies and
companies are expected to move
into the growing BACS space
Quarterly
updating
service
* Building Automation and Controls Systems
** Energy Management Systems
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8. North American Energy Services Market
Demand side
EPC is an engine to create
capital for deferred upgrade
Smaller scale projects with
Private sector
Energy retrofit and
Performance
Contracting
PACE, uptake in private sector
New finance model for private sector
New entrants from construction
Water metering and transport
 Building envelope
 Big data / information platform
 On-going service support
EPC is still for MUSH market
Set back in 2012
Started to re-bound in 2013
EPC 2013 ≈ $ 5.6 bn




North America
 Incentive on on-site
generation / renewables
Supply side
Market size $1 bn
3-4% annual growth
Highly fragmented
market
Energy
Procurement
Education and govt. sectors are bundling retrofit
and procurement service
Various contract type:
- Fixed fee - Flexible monthly fee - Even No fee!!
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On-site generation
New study
published
Feb. 2014
Low gas price opens CHP market
Clients want resilience in power supply
Incentive from states and utilities
8

9. Main Players – NAM Energy Services Market
Energy Retrofit
Energy Procurement
Services
Energy Services Market
New study
published
Feb. 2014
Johnson Controls
Ameresco
Siemens.
Honeywell
McKinstry.
Schneider Electric.
Chevron Energy Services
+ Lots of local contractors. E.g.
• Brewer Garret (Ohio only)
• GRP (Wisconsin and Illinois only)
• Energair (Quebec only)
• ECG Engineering (East coast,
some States)
Energy
Performance
Contracting
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•
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10. Energy Storage Market Expected to Grow Rapidly
Thermal store
Pumped hydro
• Global emerging electricity storage market will see
rapid growth:
• $ 21bn by 2020 (CAGR 34%)
• $ 62bn by 3030 (CAGR 11%)
• Grid scale storage will have the largest share
followed by the storage for building applications.
Flywheel
Medium scale
battery
Compressed air
Liquefied air
Power to Gas
Large scale
battery
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11. Primary Lines of Business of BEMS Suppliers [
•
•
Building Energy Management
Solution providers range from
major Building Automation
companies and IT corporates,
to specialist energy
management software
suppliers.
Specialists in related areas
(Property Management,
Building Insulation etc.) have
also had some success.
IT Corporate
• CA Technologies
• IBM
• SAP
Energy Services
• Comverge
• Elster Group SE
• Gridpoint, Inc
Building Automation
Controls
• Cylon Controls
• Distech
• Honeywell / Tridum
• Johnson Controls
• Priva
• Schneider Electric
• Siemens
• Trane
Energy Management
Software
• BuildingIQ
• C3 Energy
• Cimetrics
• Eaton Corporation
Plc
• Ecova, Inc
• EnerNOC
• Hara Software, Inc
(Verisae)
• Pulse Energy
• SkyFoundry
Electrical Appliances
• General Electric
Company
Property Management
• Jones Lang LaSalle
11
Building Insulation
Solutions
• Serious Energy

12. Convergence of Smart Technologies:
Towards The Internet of Everything
Smart Cities
Smart Buildings
Smart Devices /
Appliances
New study
published
Jan. 2014
Data Communications
Energy
Smart Buildings will ideally exist within Smart Cities.
“Smart devices and appliances” will communicate with each other, with buildings and with the wider city.
All supported by the essential twin backbones of:
- Data communications – where speed, reliability and security are key
- Energy supply – needs to be reliable, economically viable, and to meet environmental objectives.
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13. The Path to a Smart Future
While smart technology is converging, the different levels of activity are still predominantly
driven and led by a different group of organisations.
Smart Government
1. Regional and national
authorities
2. Consultancies
3. Software Analytics
Moving from the
specific to the more
general, the
interpersonal and
organisational
aspects become
more central.
1.
2.
3.
1.
2.
3.
1.
2.
3.
Given the complexity,
the process of creation
and organisation is likely
to be collaborative.
Smart City
Local government
Utilities
Transport / Automotive
Smart Devices
Device manufacturers
Software suppliers
Smart appliance
manufacturers
Smart Commercial Buildings
Global building automation companies
Suppliers of “intelligent” HVAC
Energy Management Service Companies
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3.
Smart Grid
Utilities
Energy management
services
Building Automation
1.
2.
New study
published
Jan. 2014
Smart Homes
Local & regional suppliers
Utility companies
1.
2.
13
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14. Timescales
2013 - smart technologies either established or beginning to emerge.
Broadly, the more complex and ‘larger scale’ areas of smart technology are taking longer to take shape.
Over time, these technologies and capabilities will become more commoditised.
Smart Devices
Smart Appliances
Building Automation
Smart Meters
Smart Grid
A
Converged
Smart
World
Smart Cities
New study
published
Jan. 2014
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Smart Government
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15. New North American Study – “MSNAv2”
•
BSRIA conducted original 2010 Market Sizing North America
(MSNA) for CABA IIBC
•
MSNAv2 comprises a full update of 2010 study including
competitor and supply chain analysis for:
•
•
•
•
•
Building Automation and Control Systems (BACS)
Lighting Control Systems
Fire Detection and Alarm Systems
Electronic Security Systems (CCTV/Video, Access Control, Intruder
Alarm)
• Convergence
Including Executive Summary
•
Will also report on threats to the BACS business, including:
• New DX AC entrants
• Increasing sophistication of AC and heating controls
• VRF systems equipped with own controls and energy management
functionality
• New developments in smart homes and communicating room
controllers.
• Honeywell, Johnson, Schneider, Siemens, Overhead Door
Corporation, UTC already signed up
•
Sponsors also receive a free copy of original MSNA 2010 study
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BSRIA’s 2010 Market
Sizing North America
(MSNA) study.
Sponsors
sought!

16. Thank you!
Jeremy Towler
BBA (GSBA Zurich).
Betriebsoekonom dipl. oek.
Senior Manager
Energy and Smart Technologies
Old Bracknell Lane West, Bracknell, Berkshire RG12 7AH
D : +44 (0)1344 465573 F : +44 (0)1344 465626
M : +44 (0)77 2527 8637 E : jeremy.towler@bsria.co.uk
W : www.bsria.co.uk
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