UNICEF Ireland East Africa famine appeal Letter

1. UNICEF Ireland
33 Lower Ormond Quay, Dublin1
Tel: +353 1 8783000
Web: www.unicef.ie
Email: info@unicef.ie
Charity No: 5616
Company No: 371124
UNICEF Ireland,
33 Lower Ormond Quay, Dublin 1
Tel: +353 1 8783000
Addressee
Web: www.unicef.ie
Job Title
Charity No: 5616
House Name
Address
Company No: 371124
Town
County
Dear Salutation
This is Lisa-Nicole from UNICEF Ireland. I am writing to you today to ask for your support for
children facing starvation and disease right now in East Africa.
We are very grateful for your gift of € HIGHEST GIFT SINCE 01/01/10 to APPEAL NAME.
UNICEF Ireland relies entirely on voluntary donations and our efforts are only possible thanks to the
generosity of donors like you. We appreciate that, with the Haiti earthquake, Pakistan floods and other
recent emergencies, we have had to call upon your generosity a number of times, but the escalating
catastrophe in East Africa, as a result of the drought and famine, means that we must reach out for
your support again.
Enclosed you’ll find some photos of just a few of the children that we have been able to help thanks
to your support. I hope this will serve as a reminder that your money is helping save and improve
children’s lives the world over.
How UNICEF is helping the crisis effort in East Africa
As you may know, large areas of Kenya, Ethiopia, Somalia and South Sudan are currently enduring
their worst drought in 60 years. We are doing everything we can to support the children affected by
the crisis; treating the malnourished, and continuing vital health activities such as our immunisation
programme. On the ground though, the situation continues to worsen.
Contd. over/....

2. MAP OF AFFECTED AREAS
• Distributing ready-to-use
therapeutic food to over 34,000
severely malnourished children • Providing health services to
117,000 900,000 people
• Providing access to water and
• Supporting feeding programmes for
sanitation for 280,000 people DJIBOUTI
117,000
over 70,000 malnourished children
ETHIOPIA DJIBOUTI
Djibouti • Providing access to water and
ETHIOPIA
3.2 million Djibouti
sanitation for 1 million people
3.2 million SOMALIA
Addis-Ababa 2.6 million
SOMALIA
Addis-Ababa 2.6 million
• Helping to treat over 12,000
Number of people left
malnourished children without food by crisis
KENYA
Mogadishu
3.2 million
KENYA
Mogadishu
3.2 million
Nairobi
Nairobi
In Eastern Kenya, the population of the refugee camps at Dadaab, which were planned for a capacity
of 90,000, has swelled to over 440,000 people, and thousands more queue outside.
Ayesha’s story
Nurto Manoor has trekked for days with her husband and five children. Her youngest child, Ayesha,
was born during their appalling journey. “Along the way, we were stopped by militia, who took
everything we had.”
Due to Ayesha’s fragile state, they are taken to the head of the line to receive the treatment she so
badly needs. “I have gone through many challenges, but I feel okay now. Thanks to the medical
attention, my baby is fine.”
Sadly, there are millions of more children like Ayesha, all in dire need of help. Providing therapeutic
milk at camps like the ones in Dadaab is just one of the ways UNICEF is saving children in East
Africa. We are on the ground with key experts trying to ensure that disease outbreaks or other health
issues do not make the crisis worse. In the long term, we are ensuring that children and families are
protected from the recurrent drought in the region.
There is still so much to do.
The crisis has been magnified by escalating food prices and continued conflict. It has left crops and
livestock devastated, and millions of people are facing starvation. The UN has declared a famine in
the region; over 30% of children are malnourished and 250 children are dying every day.
You’ve probably heard many distressing stories about the region. But you may not be aware that, of
the twelve million people worst affected, three million are children under the age of five.

3. Even a small amount will make a big difference.
We had experts and life-saving supplies in action in East Africa early in the crisis. In south and central
Somalia, UNICEF workers on the ground are doing everything they can to help these children most
in need.
However, now that it has developed into a full-blown famine across a vast region, we urgently need
more help.
You would be amazed by the difference your donation can make.
Attached to this letter, you’ll find a form.
You can use it to make an urgent one-off
donation to our East Africa Children’s
Appeal. Even better, you can use the other
side of the form to make a monthly gift.
Just €10 per month would help us provide
families with early-response water kits,
ensuring their children have safe water to
drink.
When this crisis is over, your monthly
gift will help us to restore normality to
the region, and reduce the likelihood of
reoccurrence through the provision and Five day-old Ayesha
safeguarding of supplies.
Whichever option you choose, your gift will do so much to help us protect the most vulnerable in this crisis.
Contd. over/....
Payment Option 1: Start your life-saving monthly donation
I want to start a regular donation of €30 €21 €15 My chosen amount: €
Please debit my account on the first day of every month until further notice.
Instruction to Your Bank to Pay BANK / BUILDING SOCIETY:
Direct Debits: MAKE YOUR GIFTS TAX-EFFECTIVE
• I instruct you to pay direct debits from my BANK ADDRESS:
Donations of €21/month or more are
account at the request of UNICEF Ireland worth up to 69% more to UNICEF if
• UNICEF may only change the amounts you are a PAYE tax payer due to tax
debited after giving me prior written notice
rebates at no extra cost to you. If
ACCOUNT HOLDER:
• I can cancel this instruction in writing at
any time
you are a business or self-assessed
ACCOUNT NUMBER (Must be a Current Account): tax payer, you can claim back tax for
• If a direct debit is paid which breaks the
terms of this instruction the bank will donations totalling €250+ in any year,
refund
SORT CODE:
e.g. €21/month.
Bank notification: Banks may be unable to pay
direct debits from some types of accounts.
Is your address correct as shown
overleaf?
If not, please amend.
DATE SIGNATURE
Please return completed form in the enclosed envelope to: At least 95% of your monthly donation will go directly
UNICEF, 33 Lower Ormond Quay, FREEPOST, Dublin 1
to UNICEF International’s emergency response in
If you prefer, you can make this instruction by email to:
East Africa while it is critical. After that, at least 95%
ciara@unicef.ie of your gifts will go where needed most to save and
or by calling (01) 878 3000 protect the lives of children.

4. A gift of € ASK1 will provide ORS QTY sachets of Oral Rehydration Salts. This could bring ORS
QTY children back from the brink of death due to chronic dehydration.
A gift of € ASK4 will provide PN CHILDREN a supply of vitamin-rich peanut paste specially
developed to treat acutely malnourished children.
Please remember that all funds raised in an emergency appeal are remitted to UNICEF International
for crisis response, with a maximum of 5% retained by UNICEF Ireland to help cover fundraising
costs.
If you would like any specific information on this situation or indeed any of our work for children,
please email me at lisa-nicole@unicef.ie
To make an instant donation, please visit www.unicef.ie, call 1850 767 999 or Freepost the form
below today.
Yours sincerely
GUARANTEE
At least 95% of your donation will
go directly to UNICEF International’s
Lisa-Nicole Dunne emergency response in East Africa.
Director of Public Fundraising
PS: SALUTATION, please don’t underestimate the difference you are making, and thank you for
continuing to support the world’s most vulnerable children.
Payment Option 2: Make a one-off donation to the East Africa Children’s Appeal
Here is my immediate donation of Is your address correct as shown? If not, please amend.
.. .. .. ..
My preferred amount of e
There is no minimum amount – every euro saves lives. Thank you in advance for your
generosity. If you are a PAYE tax payer, a gift of e250+ could be worth up to 69% more
due to tax relief - at no extra cost to you. If you are a business or self-assessed tax
payer, you can claim back this tax yourself.
PAYMENT METHOD
I enclose a cheque/postal order/bank draft payable to UNICEF. OR please debit my: Visa Mastercard Amex Laser
Card Number (last 3 boxes for Laser only)
Security Code (last 3 digits on back of card) Expiry Date
Tel Email
Signature Date
Please do NOT send me a receipt. Tick here if you would like information about leaving a gift to UNICEF in your will.