2. Innova5on Waves… solving Big Problems… crea5ng Big Opportuni5es
Compu'ng Connec'ng Sensing
?
1980’s 1990’s 2000’s 2010’s
Mainframe Computers Remote Access Relevance ‐ Aware
Mid‐Range Data Routers / Switches Context ‐ Aware
Personal Computers Communica'on Switches Social ‐ Aware
ACDs Loca'on – Aware
Gateways Analy'cs / Intelligent Filtering
Mobile Presence / Availability
Source: Ins8tute for the Future
2
3. Ripples of Consumer Innova5on are shaping User expecta5ons at
the Enterprise Edge
ENTERPRISE CONSUMER
Mobile Sensing Analytics
Content / Collaboration Collective Intelligence
Security Flows / Streams
Discovery
Networking
Computing Social Collaboration
Cloud + Mobile
Telephony
IT Individual
Business User / Consumer
Secure, reliable computing and connecting Easy, Intuitive discovering, creating, sharing and sensing
3
5. The Enterprise Applica5ons Industry is in transi5on…
As Enterprise 2.0 emerges sources of value, compe88ve advantage and architecture shiF
1990 2000 2010
Strategy Own the Stack Own a Layer and Be a Super-Node
Orchestrate the Stack
Value Hardware Dominance Software Dominance Stewardship of User Data
Creation Closed, Proprietary HW Closed, Proprietary SW Power Laws and Network Effects
Competitive Scale & Scope of Scale & Scope of Scale & Scope of
Advantage Production Core Competency Social “Edge” Competencies
Architecture Proprietary network Closed, Client-Server Open Data, Cloud-Premise Hybrid
5
6. … resul5ng in a rapidly evolving Enterprise SoOware Value Chain
Architecture: Develop: Mone5ze: Distribute: Customer:
Current Client‐Server Slow, Tight Pay‐to‐Own Direct Enterprise IT,
State Coupling, Licensing Indirect Network
Centralized Channels Administra8on
Many startups treat the ‘raw’ Products must now At work, at home, in a hotel, at
internet as their platform. Businesses are increasingly embrace a “discover, school or in a coffee shop, the
Speed, simplicity and loose considering what internet learn, try, buy, networked appliance has become
coupling are paramount. services-based economics of recommend” cycle – our ‘virtual office’ where we file our
scale might do to help them sometimes with one of information and interact with others
Products must deliver a reduce infrastructure costs or
Developers needing tools and those phases being free,
seamless experience, one deploy solutions as-needed and
libraries to do their work just another ad-supported,
in which all the technology on subscription basis.
in your life ‘just works’ and search the internet, download, and yet another being
subscription-based. The ubiquity of broadband and
can work together, on your develop & integrate, deploy,
wireless networking has changed
behalf, under your control. refine
the nature of how people interact,
This means designs Subscription and Advertising and they’re increasingly drawn
Enterprise products now
centered on an intentional The ‘Net Native Service and models have emerged as a toward the simplicity of Net Native
fusion of internet-based more often than not enter
Software model impacts how significant new means by services and service-enabled
services with software an organization through
vendors and developers build, which to directly and software that ‘just works’.
the internet-based
deliver, and monetize indirectly fund the creation
research and trial by a
innovations. There is and delivery of software and
business unit that
tremendous revenue potential in services
understands a product’s Computing has become linked to the
those markets where it is value communications network
applicable
Architecture: Develop: Mone5ze: Distribute: Customer:
Future Seamless Above any Free, Internet Seamless
State Hybrid of one device Subscrip8on, Web‐as‐a‐PlaNorm Business unit
SaaS, Cloud & Client‐ Loose Coupling, License, End User
Server On‐Premise Open, Simple Adver8sing, Centric
The emerging Future State for Enterprise SoOware is
Cloud + Premise based and End‐User centric
6
7. … and new guiding principles for Value Crea5on & Market Advantage
1. Steward hard‐to‐recreate end user driven data sources
2. Focus on the End User and all else follows
3. Offer a Simple, User Centric Experience
4. Simplify and Shorten User Decision Cycle
5. Lower cost barriers to Adop8on
6. Trust in End Users as Co‐Developers
7. Harness the Power of End User’s Collec8ve Intelligence
8. Embrace Viral and Social Network Effects
9. Develop Above the Level of any one Device
10. Use and Share Open, Lightweight Development tools
7
8. An Enterprise is the sum of User Transac5ons, Conversa5ons, Rela5onships
For the last 10 years, enterprise soFware innova8on has primarily focused on
organizing and op8mizing Transac5ons.
Over the next 10 years, enterprise soFware innova8on will focus on organizing
and op8mizing End‐User Conversa5ons and Rela5onships as well.
Enterprise
Interac8ons Interac8ons
Source: Doc Searls
8
9. New Applica5ons will tap the “Flow” of Enterprise
Transac5ons, Conversa5ons and Rela5onships
Upstream Customer, Colleague and Partner Downstream Customer, Colleague and Partner
Transac5ons, Conversa5ons and Rela5onships Transac5ons, Conversa5ons and Rela5onships
Inbound Outbound
Streams Streams
Enterprise
User
Searching
Storing
Tagging / Sharing
Pub / Sub
Analyzing
Sensing
Individuals use “streams” to shape and focus daily ac8vity and work processes
Teams use “streams” to improve collabora8on and knowledge management
Communi8es use “streams” to build and leverage collec8ve intelligence
Source: Stowe Boyd
9
