Presentation about Oracle Application Express - getting started to getting productive. Check out http://bdb.intelivideo.com for a full ApEx education for just $49.99!!!!

1. Zero to Sixty with
Oracle Application Express
Bradley D. Brown, brad@intelivideo.com
InteliVideo, CTO

2. Agenda
• Who am I?
• High Level Concepts
• My assumptions and expectations
• What I‟ve done with ApEx
• What and How with ApEx
• What you‟re going to do tomorrow – I hope 

3. Who am I?
• Bradley D. Brown • Today
http://bradleydbrown.blogspot.com • InteliVideo in April 2012
• Founder • Video Monetization Platform
• TUSC in 1988 • Built it to sell training online
• Sold to Rolta in 2008 • Focused on mid and long tail
and corporate deals
• IntelliReal in 2005
• Sold to Equifax in 2011
• ApEx provides a “quick turns”
approach to our offerings
• 10+ other companies, boards
• You‟ll see this…send me an
• Professor – DU email and I‟ll give you free
access to my ApEx class (in
• Author – 6 technical books exchange for feedback)

4. High Level Concepts
What we’re not going to talk about (too much)
• History of ApEx • Integration
• Product Positioning • Web Services
• Great/Bad for x, y, z • Advanced Topics
• Installation
• Configuration • The good news is I have Apex
presentations on all of these
• Architecture, Scale
topics and a whole lot more
• Go to www.tusc.com to
download

5. Assumptions and Expectations
• You know some SQL and • You understand that ApEx is
PL/SQL, but you'll be OK if you a rapid development tool
don't (for now)
• Developing app
• You came here because you • Designing databases
think ApEx might be good for
your company (or startup) • You also get that ApEx can
be used for large scale
• Why are you here? production applications
• Hoping today will get you • Let‟s check out:
excited about what you can do http://Intelivideo.com
with ApEx

6. What I‟ve Done with ApEx
• TUSC • ClearSale
• Many consulting gigs • Raised money
• Lots of training • Engaged a partner
• First book on ApEx • Trained their staff
• IntelliReal • InteliVideo
• First UI was 100% ApEx • Entire business around ApEx
UI, Web Services, etc.
• Quick turns
• Independent Nation
• Demoable application

7. Oracle Application Express
for ClearSale

8. InteliReal – First “Find” functionality

9. iMVI for Property

10. Recent Sales

11. Custom Report

12. APR / IPR

13. Heat Maps
• A look at different neighborhood trends in home values

14. GeoSearch
• Grouping of properties
• Colorized and customizable

15. Highlight and Visual Search
• Highlight it
• Build your search, see it

16. Test Scores within a radius
• Visual results

17. Independent Nation
• Contributors by party contributed to…
17

18. What and How with ApEx
• Major Components • Components
• SQL Workshop • Shared
• Utilities • Items
• Application Builder • Processes
• Workspaces • Buttons
• Applications • Branches
• Regions • ….

19. Wanna Do This Yourself?
• http://apex.oracle.com
• Sign Up
• First and Last Name, Email
• Workspace
• Schema and Space Allocation
• Short Survey
• Explain why – Because Brad suggested it… 
• Accept the Terms

20. Major Components
Application
Builder
SQL Workshop
Teamwork
Administration

21. SQL Workshop
• Object Browser • SQL Commands
• Look at emp table and all of • select * from emp where
the tabs deptno = :deptno
• Create lookup • Show explain plan, history and
saved SQL
• Select other object types –
views, … • SQL Scripts
• Other schemas • Utilities
• Create objects too • Query Builder
• Data Workshop
• Generate DDL
• …

22. Utilities
• Build a Query
• Let‟s load a file
• Methods
• UI Defaults
• Comparisons

23. Application Builder
• Types of Apps
• Database
• Websheet
• Apps have pages
• Pages have regions
• Regions are
• HTML, Reports, Forms, Charts,
Maps, Trees, Calendars, Lists
and more

24. ApEx Environment contains Workspaces
ApEx Environment
HR Actg Purch
IT Maint Trans

25. Workspaces contain Applications
HR Workspace
App 1 App 2 App 3
App 4 App 5 App 6

26. Applications contain Pages
Application 1
Page 1 Page 2 Page 3
Page 4 Page 5 Page 6

27. Pages have Regions & Shared
Components

28. Pages have Regions & Shared
Components

29. Application Builder Terminology
Navigation Bar
Tabs
Breadcrumbs
Item
Region
Button

30. Great Wizardry…from a CSV
• An Application from a Comma • Advanced topics
Delimited File
• Conditional display
• An Application from Scratch • Items
• Interactive report • Session state
• Graph • Templates
• Form with a Report • Processes
• Security
• Monitoring activity

31. From Scratch
• Design up front • Start adding pages
• Data already exists or was • Blank
loaded in table • Report
• Name it • Table / Query
• From Scratch • Interactive / Classic
• Pick “base” schema • Form / Tabular
• Table
• Master Detail
• Report and Form

32. Adding Functionality
• Wizard or Scratch • Regions
• Click “Create” • HTML
• Page • Report
• Region • Form
• Control • Chart
• Shared Component • Breadcrumb
• Conditional Logic • PL/SQL
• Tree
• URL

33. Shared Components
• App Definition / Comments • Navigation
• Logic – Web Services • Tabs, Lists, etc,
• Security • User Interface
• Authentication • Themes, LOVs
• Authorization • Files
• CSS
• Images

34. Miscellaneous Functionality
• Export / Import • Monitor Activity
• Flashback (as of) • Dashboards
• Team Development • Utilization Report
• Manage Service
• Manage Users/Groups

35. Referencing Items
• Substitution String • Items can be used to:
• #variableName# • Include a substitution string
• Short Substitution String within a template
• &variableName • Create an item at the
application or page level
• PL/SQL
• Use built-in substitution
• v(„variableName‟) strings to achieve a specific
• nv(„numericValue‟) type of functionality
• Bind Variable
• :variableName
35

36. Implicit Variables
• APP_SESSION • APP_ID
• APP_USER • APP_PAGE_ID
• IMAGE_PREFIX • APP SCHEMA OWNER
• WORKSPACE_IMAGES • SQLERRM
• APP_IMAGES • AUTHENTICATED_URL_PREFIX
• BROWSER_LANGUAGE • LOGOUT_URL
• PRINTER_FRIENDLY • PUBLIC_URL_PREFIX
• HOME_LINK • CURRENT_PARENT_TAB_TEXT
• PROXY SERVER • APP_ALIAS
• REQUEST • APP_UNIQUE_PAGE_ID
• SYSDATE_YYYYMMDD
• DEBUG
36

37. Built-in Monitoring
• Chart activity by application • Page Views by Hour
• Chart non internal user views • Page views report aggregated by
workspace
• Chart of developer activity
• Recent page views (with optional
• Chart page views by day workspace filter)
• Chart page views by non internal users • Top Browsers
(with time filter)
• Top External Sites
• Monthly calendar report
• Top Users
• Top Workspaces
37

38. What You‟re Going to Do Tomorrow
• Sign up on apex.oracle.com and • Read, learn, study, play with
build your first application ApEx
• Work on your laptop • Write a class and publish it
on InteliVideo.com!!!!
• Attend advanced topics /
presentations • Have fun!!!!
• Watch my class on InteliVideo
• MaxApex also sells a production
environment for as low as
$10/mo

39. Questions?

40. Copyright Information
• Neither InteliVideo, Rolta nor the author guarantee this
document to be error-free. Please provide comments/questions
to brad@intelivideo.com.
• InteliVideo and Rolta © 2012. This document cannot be
reproduced without expressed written consent from an officer of
InteliVideo or Rolta.