The presentation from March 2013 from Think Visibility on The Story of Bronco

2. The Story of Bronco
2nd March 2013

3. Summary
 Where it all began
 Early days
 Bronco ethos
 Bronco perks
 Bronco HQ
 Bronco style

4. Where it all began

5. Dave & Becky

6. Dave Background
Born 1967 in Peterlee
Lived in Hartlepool then Topcliffe, North Yorkshire
Thirsk School (O Levels)
Scarborough Technology College
Express Terminals, Ripon -> Business Development Manager
Married for 7 years & Divorced

7. Becky Background
Born 1975 in Bradford
Lived in Wakefield, Linton, Boston Spa, Wath nr Ripon, Ripon
Gateways Girls High, Ripon Grammar School (GCSE’s & A Levels)
University of Humberside – BA Hons Administrative Management
Express Terminals - Junior Purchasing - > Purchasing Manager
Cited as a mistress on Dave’s divorce papers

8. 1996 – 17 years ago

9. 4/4/98

10. 2000 & 2002

11. Early Days

12. 4/4/2003 – nearly a decade!
 With 2 young kids, remortgaged the house to raise the £30,000
to buy Bronco
 Signed legal contracts on our wedding anniversary
 Bronco – Mainly an ISP (dial up & email) with some Web Dev &
SEO for local clients
 Bronco employed Dave & Ben initially, with Janet (Accounts)
and Rory joining shortly after – Still with us!

13. Dave as MD
 The company ran for 2 years with Dave at the helm
 Continued to speak at conferences, PubCon, SES
 Active in online communities, WebmasterWorld, SEW,
Threadwatch, Digital Point as DaveN
 Bronco had a small team…. Hardware, Web Dev, SEO, ISP –
team of 5

14. Becky joins Feb 2005
 Took the plunge to leave well paid management job with
secure household income, to help run Bronco.
 Motivating factors – kids & staff – need to become a success
and be stable
 Introduced new programmers & designers. Dave and I carried
out the SEO

15. Life Changing …. April 2005
 Ethan, nearly 3 struck down with Meningitis and
Meningococcal Septicaemia
 4 days in Intensive Care at St James, Leeds – 2 further weeks in
hospital
 Staff pulled together – clients were amazing
 Realigned everything!

16. PR Coverage

17. Symptoms

18. Bronco ethos

19. “Everything happens for a reason”
 Puts everything into perspective, of what is really important
 Not a dress rehearsal
 Firstly bought the big house, with a big garden, and a big
mortgage, in a great neighbourhood, close to the best schools – to
give the kids the best we could

20. “Everything happens for a reason”
 Then focused on growing Bronco to strengthen our stability and to
become the place we would want to work at.
 Happy customers = successful business
 Happy staff = Happy customers
 Get it right for staff = successful business

21. Bronco perks

22. & Dental Plan

25. Bronco HQ

35. Bronco style

36. But…

37. Management
No Sales Managers
No Business Development Managers
No COO’s, CEO’s, CMO’s, VPL’s, VHS’s, R2D2’s or C3PO’s ….
Becky the boss!
Sales, HR, Office Manager, Facilities Manager, Purchasing,
Project Management, Client Services, Customer Services etc
Dave – an SEO!

38. The Team – 16 staff

39. Sales
 Never advertised – reputation & recommendations
 Don’t pitch – sales pitches are full of bullshit
 Don’t give guarantees, don’t tie into contracts
 Honest approach
 Turn work down – if the client doesn’t fit in with our team or
has unachievable expectations

40. Client Relationships
 Choose to work with best fit clients
 Long standing clients – longest since 2004
 Proactive & high levels of communication
 Become part of their team

41. Web Design & Development
 Web team very much in control of ongoing projects
 Complex Web Development projects
 Ecommerce & Content Management Systems
 Leading edge design – Html5, Responsive
 SEO and non-SEO clients

42. PPC Management
 Really proficient in running campaigns
 Always trying to reduce spend with Google while improving
conversions
 Great data to cross over into SEO

43. SEO
 Multi pronged approach with SEO clients
 Special Cobra team
 Joined up effort from all skill sets
 SEO tools created inhouse
 Teaming up with 10Yetis in 2012 helped us to leap forward
 What do I do all day?

44. The Future?

45. Thanks for listening
Any Questions??
Dave@bronco.co.uk
Becky@bronco.co.uk
@davenaylor @beckynaylor