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Iacquire.com @iacquire
Human after All
the circus of selling & managing content strategy
@brittanbright
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
www.iacquire.com
Iacquire.com @iacquire
I have never
worked a day in
my life without
selling. If I
believe in
something,
I sell it,
and I sell it
hard.
-Estee Lauder @brittanbright
Iacquire.com @iacquire
Selling content strategy is
harder than it looks.
The sales process does not end
when the contract is signed.
@brittanbright
Iacquire.com @iacquire
“One of the most important skills to have in business is the ability to
translate complex concepts into plain English.” -Myra Drucker
@brittanbright
Iacquire.com @iacquire
“The single biggest problem in communication is the illusion that
it has taken place.” -George Bernard Shaw @brittanbright
Iacquire.com @iacquire
poorcommunication
Can force you
positions
Into difficult
@brittanbright
Iacquire.com @iacquire
@brittanbright
“Sales are contingent upon the attitude of the salesman - not the
attitude of the prospect.” - W. Clement Stone @brittanbright
Iacquire.com @iacquire
@brittanbright
Framework
A more personal set of skills to transform
Unpopular news.
Creative
@brittanbright
Sometimes you will
Work is risky,
have to deliver
Iacquire.com @iacquire
sometimes it won’t work...
@brittanbright
Iacquire.com @iacquire
...and sometimes it will.
@brittanbright
Iacquire.com @iacquireHouse...
Hardcore tools can build a
@brittanbright
Be open to
unconventional
modes of
transportation
from
point A to point B
@brittanbright
Iacquire.com @iacquire
@brittanbright
success
The goal is
learn when to hang on, and when to let go.
teamwork @brittanbright
Iacquire.com @iacquire
Trustwill carry you
@brittanbright
throughS e e m I n g l y
obstacles
Insurmountable
@brittanbright
Iacquire.com @iacquire
departmentsLegal
@brittanbright
industriesregulated
limitationsTechnical
Iacquire.com @iacquire
Never
underestimate
the power of
@brittanbright
CREATIVITY
&
CHARM
Iacquire.com @iacquire
Most of our Job descriptions say:
Must thrive in dynamic, fast-paced environment@brittanbright
Iacquire.com @iacquire
The professional
concentrates on the
work and allows
rewards to come or not
come, whatever they like.”
“The professional has
learned that success,
like happiness, comes
as a by-product of
work.
@brittanbright
-stephan pressfield
Iacquire.com @iacquire
Thank
You @brittanbright
Iacquire.com @iacquire
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
@brittanbright

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