This document contains a series of tweets by Brittan Bright about selling and managing content strategy. It discusses how selling content strategy is more difficult than it appears and requires translating complex concepts into plain language. It also emphasizes the importance of communication, attitude, creativity, charm, and being open to unconventional approaches. A recurring theme is that work is not always successful but the goal is to learn when to persist and when to move on while trusting that teamwork and creativity can help overcome obstacles.
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Circus of Selling & Managing Content Strategy
1. Iacquire.com @iacquire
Human after All
the circus of selling & managing content strategy
@brittanbright
Brittan Bright
Director of Client Strategy
brittan@iacquire.com
www.iacquire.com
2. Iacquire.com @iacquire
I have never
worked a day in
my life without
selling. If I
believe in
something,
I sell it,
and I sell it
hard.
-Estee Lauder @brittanbright
4. Iacquire.com @iacquire
“One of the most important skills to have in business is the ability to
translate complex concepts into plain English.” -Myra Drucker
@brittanbright
5. Iacquire.com @iacquire
“The single biggest problem in communication is the illusion that
it has taken place.” -George Bernard Shaw @brittanbright
17. Iacquire.com @iacquire
The professional
concentrates on the
work and allows
rewards to come or not
come, whatever they like.”
“The professional has
learned that success,
like happiness, comes
as a by-product of
work.
@brittanbright
-stephan pressfield