The Convergence of Artistry and Experience. Brian Solis studies disruptive technology and digital anthropology. He’s also an artist who has spent time with some of music’s biggest stars. In his presentation, he will explore the evolution of the music business, the relationship between artist and fan and also the changing dynamics in the value of music. Ranging from iTunes to Spotify to the decline of album sales, he will share the sweet musical notes of convergence and the future of music.

1. Brian Solis
principal analyst & author
@briansolis

2. Digital Darwinism
The evolution of society and
technology and its impact on
behavior, expectations and
customs.

3. Digital Darwinism isn’t a myth, it’s the result of
intentional business decisions that miss opportunities

9. Who’s the villain?

10. Ad-funded on-demand is not going to sustain the entire
ecosystem of the creators as well as the investors

13. .14 vs .81
It takes 5-7 plays of a song on the streaming
service’s free “tier”— which makes its money
from ads—to generate the same amount of
royalties as a single play on Spotify Premium

15. Streaming companies argue that they pay
royalties similar to radio plays.
One could argue that radio sells music
and streaming doesn’t.

17. YouTube thinks offering free music videos is
good for both the service and the music industry.

18. Spotify paid $1.57 billion
Youtube paid $641 million

22. What is the value of music?
It’s user defined…

24. "Don't call it rock & roll. I was part of a
generation that changed the world,
and it was taken over by posers."

25. Billy Corgan compared new artists to sex
workers, saying “once you've score a record
deal, you're just the fresh stripper."

26. Death is very likely the single best
invention of life. It's life's change agent.
It clears out the old to make way for the
new.” – Steve Jobs

27. Music Streaming =
Mainstreaming

28. WHAT
WOULD THE
WORLD
LOOK
LIKE
IF I
COULD START
FROM SCRATCH?

29. Beyonce’s “Drunk in Love” =
134m streams
Revenue =
$804,000 and $1.3 million
Like it or not, Spotify is
an influential platform
for discovery.

30. Who’s fighting for the artist?

31. The New Hollywood

33. Artists are Only
“Part” of a
Consumer Avatar
The artist
contributes to who
they are through the
look and sound of
their favorite songs
or performers.

39. EXCLUSIVITY
EXPERIENCE
ENGAGEMENT
The
3 E’s

41. Those people who connect with a musician
and view them as an artist are more likely
to view the albums as works of art that are
worth a premium.

42. $529 million was pledged to
Kickstarter projects last year.
4,009 were music projects. Film
and Video came in second place
with 3,846 successful projects.
The future of artistry is in the
hands of artists.