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Target Your IT Audience Using Social Media - Toolbox.com
- 1. Overview of the Toolbox for IT Community Brian Gilbert, Account ManagerToolbox.com
- 5. 2-way conversations between friends
- 6. Personal experiences, socially driven
- 7. Content is communication, specific appeal
- 8. 2-way conversations between peers
- 10. 1-way conversation from experts to readers
- 11. News, consumer interests, and trends
- 12. Content is carefully vetted, broad appeal
- 13. 1-way conversation from experts to readers
- 14. News, case studies, best practicesConsumer Business
- 17. Network Activity and Community Highlights NETWORK ACTIVITY Monthly Unique Users…………………3.0 Million Monthly Users Sessions.………………3.9 Million Monthly Page Views………………..…..9.6 Million COMMUNITY HIGHLIGHTS Registered Members…………………...1.6 Million Blog Authors.…………………….………650 Discussion Groups……………..…….....700 Vendor Profiles…………………………..750 Pages of User-Generated Content…….2.6 Million Toolbox for IT Registered Members Q4 2009 1,658 6
- 18. Community Demographics PURCHASING INFLUENCE BY JOB ROLE GEOGRAPHIC LOCATION COMPANY SIZE 7
- 23. Roadblocks
- 24. Half-Page Ads
- 25. Peelbacks
- 29. Pull Marketing Through Keyword Targeting Communities have high audience engagement Contextual targeting integrates ad content with community content Relevancy creates value for community users and high ROI for advertisers 9 Relevant community-generated content Targeting of display ads based on relevant keywords Contextually matched sponsored white papers
- 30. Questions/Next Steps Brian Gilbert Account Manager Toolbox.com “Knowledge Sharing Communities” bgilbert@toolbox.com http://www.toolbox.com 610-840-0698 x139 10