Industrial Strength Reputation Monitoring and Management presentation from Pubcon 2009 by Brian Chapppell. View and download the infographic used in the preso. here: http://www.ignitesocialmedia.com/social-media-monitoring-funnel/
39. How far back does the vendor have data for - Look for solutions that give you at least 6+ months
40. Does the tool have CRM integration? ie. Salesforce
41. Sentiment Analysis - how is it handled? Manual or Automatic - If its automatic what level of accuracy is it? Take Automated sentiment analysis with a grain of salt
42. Are there automatic SMS alerts built into the tool that facilitate notices when escalated issues arise
43.
44. Utilize complex Boolean variables vs. a catch-all for your one word branded term - get specific
45. Break out keyword buckets that clarify distinct campaigns being run:
49. If you are trying to compare brand health with competitors then make sure you are using an equivalent number of positive and negative keyword modifiers: i.e. brand name + good, brand name + sucks
50.
51. Understand how your vendor or solution eliminates noise behind the scenes
52. Sometimes there are lots of innocent sites that get axed: ie. Blogspot, Wordpress and other free solutions
65. Make sure you have streamlined the process for key individuals inside of the co. to get updates and notices about relevant mentions / competitor analysis
66.
67. Crosscheck with RSS feeds, and Yahoo Pipes to make sure you are finding all the data that is pertinent. Blogspot is heavily spammed and used by many for legit purposes
68. Remember do not alter your keyphrases too much or will skew trending of results