1. MOBILE WEB TO SMS TO APPS:
The Stages of Mobile Recruiting Solutions
KANE COCHRAN
@KaneC
NOV 16, 2011
Wednesday, November 16, 2011
2. Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile
recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
Agenda
Wednesday, November 16, 2011
3. Within the next decade, the mobile
phone will be the primary internet
connection for the majority of
people across the world.
-Pew Internet
Wednesday, November 16, 2011
26. MOBILE
live demo
Mobile Personalization w/ SJM
Wednesday, November 16, 2011
27. Look and feel matches
career site
Recap: Optimal mobile experience
Wednesday, November 16, 2011
28. Quick access to job
search from every page
Recap: Optimal mobile experience
Wednesday, November 16, 2011
29. Simplified navigation
for quick access
Recap: Optimal mobile experience
Wednesday, November 16, 2011
30. Simplify the job search
options for users
Recap: Optimal mobile experience
Wednesday, November 16, 2011
31. Leverage GPS to show
jobs near users
Recap: Optimal mobile experience
Wednesday, November 16, 2011
32. Job details for every
job in your ATS
Recap: Optimal mobile experience
Wednesday, November 16, 2011
33. Give users easy way to
email, tweet and share
Recap: Optimal mobile experience
Wednesday, November 16, 2011
34. Bring in multimedia
content to engage users
Recap: Optimal mobile experience
Wednesday, November 16, 2011
35. Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive
higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens,
custom interactions, javascript, great UX
Don’t forget the basic HTML & feature phones
More than a landing page. Integrate jobs &
events, inside-info, multimedia and tie to
‘wired web’, interview pages, recruiter pages,
and more.
Mobile Websites: Key takeaways
Wednesday, November 16, 2011
40. dedicated or shared
Shortcodes: Dedicated vs. Shared
Wednesday, November 16, 2011
41. text KEYWORD to SHAREDCODE
text HDXCAREERS to 41411
Wednesday, November 16, 2011
42. Subscribe to SMS Alerts
Nov 16, 2011 1:20 pm
You are signed up to receive alerts
about exciting career opportunities
at HDx.
Visit http://bit.ly/hDx0pt5 to learn
more about our career optys.
SMS Alerts
Wednesday, November 16, 2011
43. Event Opportunities Alert
Nov. 16, 2011 1:20 pm
Hi. We just added a new hiring event
in your area. We will be at Georgia
Tech U. on Dec 3, 2011.
Visit http://bit.ly/iNtV13w for details,
directions and more.
SMS Alerts
Wednesday, November 16, 2011
44. Job Opportunities Alert
Nov. 16, 2011 1:20 pm
Hi Kane. Just wanted to let you
know we’re hiring mobile strategists
to join our Atlanta team.
Visit http://bit.ly/nEwJOB for more
details about the oppty
SMS Alerts
Wednesday, November 16, 2011
45. After Event Alert
Nov. 16, 2011 1:20 pm
Hi. Great to meet you last week at
the GA Tech event.
Visit http://bit.ly/iNtV13w to learn
more about opportunities at HDx.
SMS Alerts
Wednesday, November 16, 2011
46. Employee Alerts
Nov. 16, 2011 10:34 am
Big news! We just launched our new
internal referral site. Get instant,
personalized job referral matches
for your LinkedIn and Facebook
connections
Visit http://bit.ly/iN0vAte to login,
view and share jobs with friends
SMS Alerts
Wednesday, November 16, 2011
47. Interview reminder alert
Nov. 16, 2011 2:20 pm
Hi Kane. Just a reminder that you
have an interview tomorrow, Nov 17
@ 3:00pm.
Visit http://bit.ly/iNtV13w for details,
directions and more.
SMS Alerts
Wednesday, November 16, 2011
48. SMS SEARCH
SMS Search
Wednesday, November 16, 2011
49. SMS is everywhere ... everywhere
On-demand nature is perfect for quick
access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms
search] strategies
Possible strategies: Customized alerts for
jobs and events, alerts to interviewees, jobs
and events search & sharing
SMS: Key takeaways
Wednesday, November 16, 2011
50. MOBILE APPS
PHASE III
Wednesday, November 16, 2011
51. what it is:
location-aware, dynamic experience, on-demand,
real-time, full lifecycle
Wednesday, November 16, 2011
52. so what might a
talent lifecycle app look like*
*keep in mind you might have to transport to the future
Wednesday, November 16, 2011
64. MOBILE AUGMENTED REALITY
JOB SEARCH
live demo
Augmented Reality w/ Layar
Wednesday, November 16, 2011
65. Apps play important role in totally
integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent
lifecycle from candidate - employee
Leverage native features: location-aware,
camera, local storage, push notifications
Leverage other apps like SCVNGR, Layar,
Foursquare and others
Mobile Apps: Key takeaways
Wednesday, November 16, 2011
66. OPTICAL RECOGNITION
(OK, OK ... MOBILE BARCODES)
Wednesday, November 16, 2011
67. what it is:
quick and easy way for mobile users to access
your content without having to type long URLs
Wednesday, November 16, 2011
68. what it is:
quick and easy way for mobile users to access
your content without having to type long URLs
Wednesday, November 16, 2011
73. TURNING
FINALS INTO
BEGINNINGS
My professors always said I could.
My friends always knew I would.
My career begins at PNC.
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
Mobile Barcodes: @Events
Wednesday, November 16, 2011
75. Mobile barcode adoption on the rise
Open webpages, create SMS, display
dynamic text and create contacts
Media campaign integration: outdoor,
print, store signage, web, and more
Gives mobile users options
Its temporary .....
Start thinking about how image
recognition will transform discovery
AND ... NFC!
Mobile Barcodes: Key takeaways
Wednesday, November 16, 2011
76. KANE COCHRAN
VICE PRESIDENT, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochran
http://twitter.com/KaneC
kcochran@hodes.com
Thank You
Wednesday, November 16, 2011
