This is a brief overview to some of the major themes that are important to understand for Search Engine Optimization. This is from a talk I delivered to the AAF of Great Lakes Bay (http://www.aafgreatlakes.org/) http://wojodesign.com

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OUTLINE

2. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO

3. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals

4. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO

5. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO

6. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
3. SEO Process

7. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
3. SEO Process
4. Client Case Studies

8. hello@wojodesign.com (989) 750-1544
OUTLINE
1. Introduction to SEO
2. Fundamentals
a) On Page SEO
b) Off Page SEO
3. SEO Process
4. Client Case Studies
5. Questions

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1.) Introduction to SEO

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Search Engine Optimization (SEO) -
The use of various techniques to improve
a web site's ranking in search engines in
order to gain more visitors.

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10% of Clicks
90% of Clicks

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The Importance of SEO
Courtesy of furthr.co.uk

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2.) SEO Fundamentals

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The Goal of Search Engines

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The Goal of Search Engines
Locate the most relevant content.

18. Algorithmic Ranking Factors
SLIDE MASTER – COVERPAGE
Courtesy of SEOMoz.org

19. Algorithmic Ranking Factors
Off Page
SLIDE MASTER – COVERPAGE
On
Page
Courtesy of SEOMoz.org

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Major Pillars of SEO

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Major Pillars of SEO
✓ On-Page SEO - Everything you do on your actual
web pages to improve your rank.
✓ Site Structure
✓ Content/Keywords

22. hello@wojodesign.com (989) 750-1544
Major Pillars of SEO
✓ On-Page SEO - Everything you do on your actual
web pages to improve your rank.
✓ Site Structure
✓ Content/Keywords
✓ Off-Page SEO - Everything you do off the page to
improve your rank.
✓ Link Building
✓ Social Media

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2.a) On Page SEO

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Site Structure
Courtesy of SEOMoz.org

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Content/Keywords
What Keywords Do Your Customers Use?

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Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights

27. hello@wojodesign.com (989) 750-1544
Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights

28. hello@wojodesign.com (989) 750-1544
Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights
6,600 Monthly Searches 3,350,000 Monthly Searches

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Content/Keywords
What Keywords Do Your Customers Use?
Low Fares Cheap Flights
6,600 Monthly Searches 3,350,000 Monthly Searches
507 Times as Popular!

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Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

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Keyword Strategy
Relevance
Search Volume Low Competition

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Courtesy of SEOMoz.org

33. hello@wojodesign.com (989) 750-1544
Courtesy of SEOMoz.org

34. hello@wojodesign.com (989) 750-1544
Courtesy of SEOMoz.org

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Google Trends
http://google.com/trends

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2.a) Off Page SEO

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Link Building

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Link Building
1. Write a step-by-step tutorial blog post.

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Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.

40. hello@wojodesign.com (989) 750-1544
Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
3. Create a free online tool (mortgage calculator, etc.)

41. hello@wojodesign.com (989) 750-1544
Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
3. Create a free online tool (mortgage calculator, etc.)
4. Write guest posts for other blogs/websites

42. hello@wojodesign.com (989) 750-1544
Link Building
1. Write a step-by-step tutorial blog post.
2. Issue press release announcing new product.
3. Create a free online tool (mortgage calculator, etc.)
4. Write guest posts for other blogs/websites
5. Interview someone in your field

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Social Media
http://juhaf.posterous.com/social-media-growth-rate-put-simply

44. Algorithmic Ranking Factors
SLIDE MASTER – COVERPAGE
Courtesy of SEOMoz.org

45. hello@wojodesign.com (989) 750-1544
The Goal of Search Engines

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The Goal of Search Engines
Locate the most relevant content.

47. hello@wojodesign.com (989) 750-1544
3.) SEO Process

48. Search Engine Optimization
Process
1. Strategy Development
2. Keyword Research
3. Content Optimization
4. Link Building
5. Analysis and Review
hello@wojodesign.com (989) 750-1544

49. Stage 1: Strategy
Development
KEY
COMPONENTS
•Site Audit
•Competitive
Review
•Strategic Plan
Website Grader: offers a
summary of SEO and online
marketing success.
hello@wojodesign.com (989) 750-1544

50. Stage 2: Keyword
Research KEY
COMPONENTS
•Relevance
•Search Volume
•Keyword
Competitiveness
Google Keyword Tool
hello@wojodesign.com (989) 750-1544

51. hello@wojodesign.com (989) 750-1544
Keyword Strategy
Relevance
Search Volume Low Competition

52. Stage 3: Content
Optimization
KEY
COMPONENTS
•Title Tags
•URLs
•Metadescriptions
•Alt Text
Content Optimization
Worksheet
hello@wojodesign.com (989) 750-1544

53. Stage 4: Link
Building
KEY
COMPONENTS
•Link Audit
•Competitive
Backlink Research
•Link Acquisition
Link Management
Tool
hello@wojodesign.com (989) 750-1544

54. Stage 5: Analysis and
Review
KEY
•Search Rank
COMPONENTS
Tracking
•Integrated Analytics
•Conversion
Google Analytics Tracking
Search Rank
Tracking hello@wojodesign.com (989) 750-1544

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4.) Client Case Studies

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Questions?
hello@wojodesign.com