SlideShare a Scribd company logo
1 of 72
Download to read offline
hello@wojodesign.com   (989) 750-1544




Blogging for Business
Using a Blog to Promote and Grow Your Business
hello@wojodesign.com   (989) 750-1544




       Table of Contents
1. What is Blogging?

2. Why Should I Blog?

3. How Should I Blog?
   1. What to Write

   2. How to Write

4. Promoting Your Blog
hello@wojodesign.com   (989) 750-1544




What is it?
   A combination of
    “Web” and “Log”.
   Began in 1999.
   An interactive regular
    newsletter, posted on
    a website.
hello@wojodesign.com   (989) 750-1544




What is it?
   The act of creating,
    composing and
    publishing content.
   “74% of businesses with
    fewer than 500 employees
    use Web 2.0 technologies.
    Blogs are the most-used
    technology, being
    employed by 87% of
    respondents.” (report by
    Awareness)
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-1544




Why Should I Blog?
hello@wojodesign.com   (989) 750-1544




      4 Reasons to Blog
1. Improve Search Engine Rankings
hello@wojodesign.com   (989) 750-1544




      4 Reasons to Blog
1. Improve Search Engine Rankings

2. Engage with Customers/Prospects
hello@wojodesign.com   (989) 750-1544




      4 Reasons to Blog
1. Improve Search Engine Rankings

2. Engage with Customers/Prospects

3. Create a Resource for Customers/Prospects
hello@wojodesign.com   (989) 750-1544




      4 Reasons to Blog
1. Improve Search Engine Rankings

2. Engage with Customers/Prospects

3. Create a Resource for Customers/Prospects

4. Establish Thought Leadership
hello@wojodesign.com   (989) 750-1544




Improve Search Engine Rankings
      5 Ways Blogging Can Increase Your Rank

1. Consistent, Quality Content
If you update your blog on a consistent basis, you will
continue to develop more and more content.
hello@wojodesign.com   (989) 750-1544




Courtesy of HubSpot.com
hello@wojodesign.com   (989) 750-1544




Improve Search Engine Rankings
        5 Ways Blogging Can Increase Your Rank

2. Links
   Put relevant links in your posts
       Useful to Readers




Quality Content + Relevant Links = Incoming Links
Algorithmic Ranking Factors



                                             LINKS
SLIDE MASTER – COVERPAGE




                    Courtesy of SEOMoz.org
hello@wojodesign.com   (989) 750-1544




Improve Search Engine Rankings
      5 Ways Blogging Can Increase Your Rank

3. Good Page Structure
Blogs are automatically formatted with excellent page
structure, and can be easily indexed by search
engines.
hello@wojodesign.com   (989) 750-1544




Improve Search Engine Rankings
        5 Ways Blogging Can Increase Your Rank

4. Effective Keywords
   Relevant blog posts = more important keywords.
   Blogs also make it easy to highlight the truly
    important keywords.
    •   Blog Post Titles

    •   Headings

    •   Categories/Tags
Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
hello@wojodesign.com   (989) 750-1544




Improve Search Engine Rankings
      5 Ways Blogging Can Increase Your Rank

5. Blog Comments
   You can enable comments on most blogs.
   Receive help from your audience – they are writing
    content for your site!
   Commenters may also post some relevant outgoing
    links.
hello@wojodesign.com   (989) 750-1544




Engage with Customers/Prospects
 Enable comments to allow for customer interaction.
hello@wojodesign.com   (989) 750-1544




FreedomPetPass.com
hello@wojodesign.com   (989) 750-1544




Create a Resource for Customers/Prospects
hello@wojodesign.com   (989) 750-1544




Establish Thought Leadership
Writing good, relevant posts in your industry can
establish thought leadership

Become recognized as an expert in your field.
hello@wojodesign.com   (989) 750-1544




How Should I Blog?
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.
hello@wojodesign.com   (989) 750-1544




        Building Your Blog
   Focus - What will you write about on your blog?
       Informational Resource?

       Company Information?

       Customer Service?
hello@wojodesign.com   (989) 750-1544




        Building Your Blog
   Style - What writing style will you use?
       Professional?

       Casual/Personable?

       Technical?
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Manage a Team
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Manage a Team

3. Write Quality Posts
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the
        body copy.
hello@wojodesign.com     (989) 750-1544




5 Headline Templates That Work Consistently

   Warning: [blank]
   How [blank] Made Me [blank]
        Use when relating a personal story.

        The two "blanks" should sound curious to be related to one another, increasing the
         curiosity factor.

   Are you [blank]?
   [Blank] Ways to [blank]
   If You're [blank], You Can [blank]
        First blank addresses a particular type of person

        Second blank addresses a beneficial promise to that person.
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.

   Write in conversational tone (no jargon).
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.

   Write in conversational tone (no jargon).
   Short and Sweet...usually.
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.

   Write in conversational tone (no jargon).
   Short and Sweet...usually.
   Make Text Scannable
       Lists

       Bold words
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.

   Write in conversational tone (no jargon).
   Short and Sweet...usually.
   Make Text Scannable
       Lists

       Bold words

   Add Hyperlinks within Text
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Manage a Team

3. Write Quality Posts
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Manage a Team

3. Write Quality Posts

4. Blog Maintenance (writing frequently)
hello@wojodesign.com   (989) 750-1544




Blogger Burnout - When blogging responsibilities
become too overwhelming, and individuals or teams
basically abandon their blog.
hello@wojodesign.com   (989) 750-1544




          Blog Maintenance
   Good blogs -> updated at least once every other week.
hello@wojodesign.com   (989) 750-1544




          Blog Maintenance
   Good blogs -> updated at least once every other week.
   Use team structure to reduce burden.
hello@wojodesign.com   (989) 750-1544




Promoting Your Blog
hello@wojodesign.com   (989) 750-1544




  5 Ways
To Promote Your Blog
hello@wojodesign.com   (989) 750-1544




5 Great Ways to Promote Your Blog
 1. Get Involved in the Blogging Community
    • Follow
    • Comment
    • Guest Post
hello@wojodesign.com   (989) 750-1544




5 Great Ways to Promote Your Blog
 1. Get Involved in the Blogging Community
    • Follow
    • Comment
    • Guest Post
 2. Submit to Directories
hello@wojodesign.com   (989) 750-1544




5 Great Ways to Promote Your Blog
 1. Get Involved in the Blogging Community
    • Follow
    • Comment
    • Guest Post
 2. Submit to Directories

 3. Technorati
hello@wojodesign.com   (989) 750-1544




5 Great Ways to Promote Your Blog
 1. Get Involved in the Blogging Community
    • Follow
    • Comment
    • Guest Post
 2. Submit to Directories

 3. Technorati

 4. Blog Carnivals
hello@wojodesign.com   (989) 750-1544




5 Great Ways to Promote Your Blog
 1. Get Involved in the Blogging Community
    • Follow
    • Comment
    • Guest Post
 2. Submit to Directories

 3. Technorati

 4. Blog Carnivals

 5. Social Media
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
              Get Involved - Follow
   Find most relevant blogs in your industry/niche.
   Subscribe via RSS.
hello@wojodesign.com   (989) 750-1544




     Promoting Your Blog
              Get Involved - Follow
   Find most relevant blogs in your industry/niche.
   Subscribe via RSS.



    RSS - Really Simple Syndication (allows
    you to ‘pull’ blog posts to you)
Popular RSS Readers
   NewzCrawler (PC)
    http://www.newzcrawler.com/



   NetNewsWire (Mac)
    http://netnewswireapp.com/




   Google Reader (Internet)
    http://www.google.com/reader
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
            Get Involved - Comment
   Comment on blogs with relevant thoughts
   Don’t Spam!
   Add value to increase thought leadership, catch
    attention of other bloggers.
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
            Get Involved - Guest Post
   Contact blog author - ask to write a guest post.
   Terrific way to gain credibility.
   Get a link back to your site!



hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Directories
       Paid Inclusion

       Free (Open) Inclusion

       Special Interest Inclusion
hello@wojodesign.com   (989) 750-1544




Best of the Web - Paid Inclusion
          http://botw.org/
hello@wojodesign.com   (989) 750-1544




Bloggapedia - Free Inclusion
   http://www.bloggapedia.com/
hello@wojodesign.com   (989) 750-1544




The Ethical Duck - Special Interest Inclusion

             http://ethicalduck.co.uk/
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Technorati Pings
       Alerts Technorati every time you update new content
        (ping).

   Sign up for an account at Technorati
hello@wojodesign.com   (989) 750-1544




Technorati - World’s Most Popular Blog Site
hello@wojodesign.com   (989) 750-1544




Technorati - World’s Most Popular Blog Site
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Blog Carnivals
       Blog event dedicated to a particular topic, published on a
        regular schedule.
hello@wojodesign.com   (989) 750-1544




http://blogcarnival.com
hello@wojodesign.com   (989) 750-1544




http://blogcarnival.com
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Social Media
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Coordinate Social Media/Email Marketing
   Write a Blog Post
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Coordinate Social Media/Email Marketing
   Write a Blog Post
       Send a Tweet
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Coordinate Social Media/Email Marketing
   Write a Blog Post
       Send a Tweet

       Add to Facebook Fan Page
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Coordinate Social Media/Email Marketing
   Write a Blog Post
       Send a Tweet

       Add to Facebook Fan Page

       Add to Delicious/StumbleUpon/etc.
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Coordinate Social Media/Email Marketing
   Write a Blog Post
       Send a Tweet

       Add to Facebook Fan Page

       Add to Delicious/StumbleUpon/etc.

       Email Newsletter
hello@wojodesign.com   (989) 750-1544




                Conclusion
   Blogs can be a terrific business tool if used
    correctly.
   Think about how blogging could be implemented
    by your business to increase sales, visibility, and
    brand awareness.

More Related Content

What's hot

Improve your geek skills : Blogging
Improve your geek skills : BloggingImprove your geek skills : Blogging
Improve your geek skills : BloggingSandi Sturm
 
ONA11: John Wilpers, "Branded: Jobseeker" Presentation
ONA11: John Wilpers, "Branded: Jobseeker" PresentationONA11: John Wilpers, "Branded: Jobseeker" Presentation
ONA11: John Wilpers, "Branded: Jobseeker" PresentationOnline News Association
 
Blogging for Seo Guide - gShift Labs
Blogging for Seo Guide - gShift LabsBlogging for Seo Guide - gShift Labs
Blogging for Seo Guide - gShift LabsJeff Riddall
 
The SMART Group --- Keyword Analysis for Blogging
The SMART Group --- Keyword Analysis for BloggingThe SMART Group --- Keyword Analysis for Blogging
The SMART Group --- Keyword Analysis for BloggingOnlineBizSmarts.com
 
Blogging for Business: The What, the Why, and the How
Blogging for Business: The What, the Why, and the HowBlogging for Business: The What, the Why, and the How
Blogging for Business: The What, the Why, and the Howdouglaserice
 
Intro wordpress
Intro wordpressIntro wordpress
Intro wordpresskimvanheng
 
Intro wordpress
Intro wordpressIntro wordpress
Intro wordpresskimvanheng
 
Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business Kel
 
Ts seo t ech session
Ts   seo t ech sessionTs   seo t ech session
Ts seo t ech sessionConfiz
 
How To Find the Right Design Theme For Your Website
 How To Find the Right Design Theme For Your Website How To Find the Right Design Theme For Your Website
How To Find the Right Design Theme For Your WebsiteChelsea O'Brien
 
SEO in 10 easy steps
SEO in 10 easy stepsSEO in 10 easy steps
SEO in 10 easy stepsdee5149
 
SEO for Wordpress
SEO for WordpressSEO for Wordpress
SEO for WordpressCT Moore
 
SEMCON 2013 - Next Generation Site Architecture
SEMCON 2013 - Next Generation Site ArchitectureSEMCON 2013 - Next Generation Site Architecture
SEMCON 2013 - Next Generation Site ArchitectureMike Lopez
 

What's hot (20)

Improve your geek skills : Blogging
Improve your geek skills : BloggingImprove your geek skills : Blogging
Improve your geek skills : Blogging
 
ONA11: John Wilpers, "Branded: Jobseeker" Presentation
ONA11: John Wilpers, "Branded: Jobseeker" PresentationONA11: John Wilpers, "Branded: Jobseeker" Presentation
ONA11: John Wilpers, "Branded: Jobseeker" Presentation
 
Blogging for Seo Guide - gShift Labs
Blogging for Seo Guide - gShift LabsBlogging for Seo Guide - gShift Labs
Blogging for Seo Guide - gShift Labs
 
The SMART Group --- Keyword Analysis for Blogging
The SMART Group --- Keyword Analysis for BloggingThe SMART Group --- Keyword Analysis for Blogging
The SMART Group --- Keyword Analysis for Blogging
 
Online Marketing and SEO Workshop
Online Marketing and SEO WorkshopOnline Marketing and SEO Workshop
Online Marketing and SEO Workshop
 
Categories & Tags
Categories & TagsCategories & Tags
Categories & Tags
 
Blogging for Business: The What, the Why, and the How
Blogging for Business: The What, the Why, and the HowBlogging for Business: The What, the Why, and the How
Blogging for Business: The What, the Why, and the How
 
Intro wordpress
Intro wordpressIntro wordpress
Intro wordpress
 
Intro wordpress
Intro wordpressIntro wordpress
Intro wordpress
 
Blogging
BloggingBlogging
Blogging
 
Selling more books
Selling more booksSelling more books
Selling more books
 
Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business
 
Blogging for Business - An Introduction
Blogging for Business - An IntroductionBlogging for Business - An Introduction
Blogging for Business - An Introduction
 
Marketing Beyond The Blog Buzz
Marketing Beyond The Blog BuzzMarketing Beyond The Blog Buzz
Marketing Beyond The Blog Buzz
 
Ts seo t ech session
Ts   seo t ech sessionTs   seo t ech session
Ts seo t ech session
 
How To Find the Right Design Theme For Your Website
 How To Find the Right Design Theme For Your Website How To Find the Right Design Theme For Your Website
How To Find the Right Design Theme For Your Website
 
Learning SEO
Learning SEOLearning SEO
Learning SEO
 
SEO in 10 easy steps
SEO in 10 easy stepsSEO in 10 easy steps
SEO in 10 easy steps
 
SEO for Wordpress
SEO for WordpressSEO for Wordpress
SEO for Wordpress
 
SEMCON 2013 - Next Generation Site Architecture
SEMCON 2013 - Next Generation Site ArchitectureSEMCON 2013 - Next Generation Site Architecture
SEMCON 2013 - Next Generation Site Architecture
 

Viewers also liked (9)

Advising ppt 2014
Advising ppt 2014Advising ppt 2014
Advising ppt 2014
 
SI PODEMOS¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡
SI PODEMOS¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡SI PODEMOS¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡
SI PODEMOS¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡
 
10 difusion de la coleccion local en un blog de wordpress
10 difusion de la coleccion local en un blog de wordpress10 difusion de la coleccion local en un blog de wordpress
10 difusion de la coleccion local en un blog de wordpress
 
Recoleccion masiva con HDD y difusion automatica en DRUPAL
Recoleccion masiva con HDD y difusion automatica en DRUPALRecoleccion masiva con HDD y difusion automatica en DRUPAL
Recoleccion masiva con HDD y difusion automatica en DRUPAL
 
L8 Informe para ver lo recolectado mas recientemente
L8 Informe para ver lo recolectado mas recientementeL8 Informe para ver lo recolectado mas recientemente
L8 Informe para ver lo recolectado mas recientemente
 
Elpaiscultura
ElpaisculturaElpaiscultura
Elpaiscultura
 
Dossier prensa elpaiscultura
Dossier prensa elpaisculturaDossier prensa elpaiscultura
Dossier prensa elpaiscultura
 
C8 Bibliotecas Colaborativa Digital usando HDD
C8 Bibliotecas Colaborativa Digital usando HDDC8 Bibliotecas Colaborativa Digital usando HDD
C8 Bibliotecas Colaborativa Digital usando HDD
 
Blog banco de pruebas herramienta de documentalista
Blog banco de pruebas herramienta de documentalistaBlog banco de pruebas herramienta de documentalista
Blog banco de pruebas herramienta de documentalista
 

Similar to Blogging for Business Advanced - Wojo Design

Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationWojo Design
 
Building A Successful Real Estate Blog
Building A Successful Real Estate BlogBuilding A Successful Real Estate Blog
Building A Successful Real Estate BlogJeff Bernheisel
 
Search Engine Optimization - Wojo Design
Search Engine Optimization - Wojo DesignSearch Engine Optimization - Wojo Design
Search Engine Optimization - Wojo DesignWojo Design
 
SEO For Blogging - How to Grow Your Private Practice Through Content
SEO For Blogging - How to Grow Your Private Practice Through Content SEO For Blogging - How to Grow Your Private Practice Through Content
SEO For Blogging - How to Grow Your Private Practice Through Content TheoRuby
 
What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?kartik_malhotra
 
Powerful blogging tips for beginners
Powerful blogging tips for beginnersPowerful blogging tips for beginners
Powerful blogging tips for beginnersSandy Scott
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging BasicsEvy Hanson
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David CaldwellEmily Ho
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
 
How to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXHow to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
 
Creating seo blogposts
Creating seo blogpostsCreating seo blogposts
Creating seo blogpostsrfair404
 
Link Building for Bloggers
Link Building for BloggersLink Building for Bloggers
Link Building for BloggersGregory Ciotti
 
7 steps to business blogging success
7 steps to business blogging success7 steps to business blogging success
7 steps to business blogging successAlison Thompson
 

Similar to Blogging for Business Advanced - Wojo Design (20)

Blogging for Businesses
Blogging for BusinessesBlogging for Businesses
Blogging for Businesses
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
BLOGGING-FDMM UNIT-5.pptx
BLOGGING-FDMM UNIT-5.pptxBLOGGING-FDMM UNIT-5.pptx
BLOGGING-FDMM UNIT-5.pptx
 
Building A Successful Real Estate Blog
Building A Successful Real Estate BlogBuilding A Successful Real Estate Blog
Building A Successful Real Estate Blog
 
Search Engine Optimization - Wojo Design
Search Engine Optimization - Wojo DesignSearch Engine Optimization - Wojo Design
Search Engine Optimization - Wojo Design
 
SEO For Blogging - How to Grow Your Private Practice Through Content
SEO For Blogging - How to Grow Your Private Practice Through Content SEO For Blogging - How to Grow Your Private Practice Through Content
SEO For Blogging - How to Grow Your Private Practice Through Content
 
What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?What are the benefits of Guest Blogging?
What are the benefits of Guest Blogging?
 
Blog seo checklist
Blog seo checklistBlog seo checklist
Blog seo checklist
 
Powerful blogging tips for beginners
Powerful blogging tips for beginnersPowerful blogging tips for beginners
Powerful blogging tips for beginners
 
Blogging Basics
Blogging BasicsBlogging Basics
Blogging Basics
 
BLOG_FINAL-PPT.pptx
BLOG_FINAL-PPT.pptxBLOG_FINAL-PPT.pptx
BLOG_FINAL-PPT.pptx
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David Caldwell
 
Win In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content StrategiesWin In the Search Engines With Powerful Social and Content Strategies
Win In the Search Engines With Powerful Social and Content Strategies
 
How to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXHow to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHX
 
Impact of Guest Blogging
Impact of Guest  BloggingImpact of Guest  Blogging
Impact of Guest Blogging
 
Creating seo blogposts
Creating seo blogpostsCreating seo blogposts
Creating seo blogposts
 
Blogging
Blogging Blogging
Blogging
 
Link Building for Bloggers
Link Building for BloggersLink Building for Bloggers
Link Building for Bloggers
 
Webinar presentation2
Webinar presentation2Webinar presentation2
Webinar presentation2
 
7 steps to business blogging success
7 steps to business blogging success7 steps to business blogging success
7 steps to business blogging success
 

Recently uploaded

Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 

Recently uploaded (20)

Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 

Blogging for Business Advanced - Wojo Design

  • 1. hello@wojodesign.com (989) 750-1544 Blogging for Business Using a Blog to Promote and Grow Your Business
  • 2. hello@wojodesign.com (989) 750-1544 Table of Contents 1. What is Blogging? 2. Why Should I Blog? 3. How Should I Blog? 1. What to Write 2. How to Write 4. Promoting Your Blog
  • 3. hello@wojodesign.com (989) 750-1544 What is it?  A combination of “Web” and “Log”.  Began in 1999.  An interactive regular newsletter, posted on a website.
  • 4. hello@wojodesign.com (989) 750-1544 What is it?  The act of creating, composing and publishing content.  “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents.” (report by Awareness)
  • 5. hello@wojodesign.com (989) 750-1544
  • 6. hello@wojodesign.com (989) 750-1544 Why Should I Blog?
  • 7. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog 1. Improve Search Engine Rankings
  • 8. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog 1. Improve Search Engine Rankings 2. Engage with Customers/Prospects
  • 9. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog 1. Improve Search Engine Rankings 2. Engage with Customers/Prospects 3. Create a Resource for Customers/Prospects
  • 10. hello@wojodesign.com (989) 750-1544 4 Reasons to Blog 1. Improve Search Engine Rankings 2. Engage with Customers/Prospects 3. Create a Resource for Customers/Prospects 4. Establish Thought Leadership
  • 11. hello@wojodesign.com (989) 750-1544 Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank 1. Consistent, Quality Content If you update your blog on a consistent basis, you will continue to develop more and more content.
  • 12. hello@wojodesign.com (989) 750-1544 Courtesy of HubSpot.com
  • 13. hello@wojodesign.com (989) 750-1544 Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank 2. Links  Put relevant links in your posts  Useful to Readers Quality Content + Relevant Links = Incoming Links
  • 14. Algorithmic Ranking Factors LINKS SLIDE MASTER – COVERPAGE Courtesy of SEOMoz.org
  • 15. hello@wojodesign.com (989) 750-1544 Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank 3. Good Page Structure Blogs are automatically formatted with excellent page structure, and can be easily indexed by search engines.
  • 16. hello@wojodesign.com (989) 750-1544 Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank 4. Effective Keywords  Relevant blog posts = more important keywords.  Blogs also make it easy to highlight the truly important keywords. • Blog Post Titles • Headings • Categories/Tags
  • 19. hello@wojodesign.com (989) 750-1544 Improve Search Engine Rankings 5 Ways Blogging Can Increase Your Rank 5. Blog Comments  You can enable comments on most blogs.  Receive help from your audience – they are writing content for your site!  Commenters may also post some relevant outgoing links.
  • 20. hello@wojodesign.com (989) 750-1544 Engage with Customers/Prospects Enable comments to allow for customer interaction.
  • 21. hello@wojodesign.com (989) 750-1544 FreedomPetPass.com
  • 22. hello@wojodesign.com (989) 750-1544 Create a Resource for Customers/Prospects
  • 23. hello@wojodesign.com (989) 750-1544 Establish Thought Leadership Writing good, relevant posts in your industry can establish thought leadership Become recognized as an expert in your field.
  • 24. hello@wojodesign.com (989) 750-1544 How Should I Blog?
  • 25. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style.
  • 26. hello@wojodesign.com (989) 750-1544 Building Your Blog  Focus - What will you write about on your blog?  Informational Resource?  Company Information?  Customer Service?
  • 27. hello@wojodesign.com (989) 750-1544 Building Your Blog  Style - What writing style will you use?  Professional?  Casual/Personable?  Technical?
  • 28. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style.
  • 29. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Manage a Team
  • 30. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Manage a Team 3. Write Quality Posts
  • 31. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • 32. hello@wojodesign.com (989) 750-1544 5 Headline Templates That Work Consistently  Warning: [blank]  How [blank] Made Me [blank]  Use when relating a personal story.  The two "blanks" should sound curious to be related to one another, increasing the curiosity factor.  Are you [blank]?  [Blank] Ways to [blank]  If You're [blank], You Can [blank]  First blank addresses a particular type of person  Second blank addresses a beneficial promise to that person.
  • 33. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • 34. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.  Write in conversational tone (no jargon).
  • 35. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.  Write in conversational tone (no jargon).  Short and Sweet...usually.
  • 36. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.  Write in conversational tone (no jargon).  Short and Sweet...usually.  Make Text Scannable  Lists  Bold words
  • 37. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.  Write in conversational tone (no jargon).  Short and Sweet...usually.  Make Text Scannable  Lists  Bold words  Add Hyperlinks within Text
  • 38. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Manage a Team 3. Write Quality Posts
  • 39. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Manage a Team 3. Write Quality Posts 4. Blog Maintenance (writing frequently)
  • 40. hello@wojodesign.com (989) 750-1544 Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog.
  • 41. hello@wojodesign.com (989) 750-1544 Blog Maintenance  Good blogs -> updated at least once every other week.
  • 42. hello@wojodesign.com (989) 750-1544 Blog Maintenance  Good blogs -> updated at least once every other week.  Use team structure to reduce burden.
  • 43. hello@wojodesign.com (989) 750-1544 Promoting Your Blog
  • 44. hello@wojodesign.com (989) 750-1544 5 Ways To Promote Your Blog
  • 45. hello@wojodesign.com (989) 750-1544 5 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post
  • 46. hello@wojodesign.com (989) 750-1544 5 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories
  • 47. hello@wojodesign.com (989) 750-1544 5 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati
  • 48. hello@wojodesign.com (989) 750-1544 5 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals
  • 49. hello@wojodesign.com (989) 750-1544 5 Great Ways to Promote Your Blog 1. Get Involved in the Blogging Community • Follow • Comment • Guest Post 2. Submit to Directories 3. Technorati 4. Blog Carnivals 5. Social Media
  • 50. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow  Find most relevant blogs in your industry/niche.  Subscribe via RSS.
  • 51. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Follow  Find most relevant blogs in your industry/niche.  Subscribe via RSS. RSS - Really Simple Syndication (allows you to ‘pull’ blog posts to you)
  • 52. Popular RSS Readers  NewzCrawler (PC) http://www.newzcrawler.com/  NetNewsWire (Mac) http://netnewswireapp.com/  Google Reader (Internet) http://www.google.com/reader
  • 53. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Comment  Comment on blogs with relevant thoughts  Don’t Spam!  Add value to increase thought leadership, catch attention of other bloggers.
  • 54. hello@wojodesign.com (989) 750-1544 Promoting Your Blog Get Involved - Guest Post  Contact blog author - ask to write a guest post.  Terrific way to gain credibility.  Get a link back to your site! 
  • 55. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Directories  Paid Inclusion  Free (Open) Inclusion  Special Interest Inclusion
  • 56. hello@wojodesign.com (989) 750-1544 Best of the Web - Paid Inclusion http://botw.org/
  • 57. hello@wojodesign.com (989) 750-1544 Bloggapedia - Free Inclusion http://www.bloggapedia.com/
  • 58. hello@wojodesign.com (989) 750-1544 The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/
  • 59. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Technorati Pings  Alerts Technorati every time you update new content (ping).  Sign up for an account at Technorati
  • 60. hello@wojodesign.com (989) 750-1544 Technorati - World’s Most Popular Blog Site
  • 61. hello@wojodesign.com (989) 750-1544 Technorati - World’s Most Popular Blog Site
  • 62. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Blog Carnivals  Blog event dedicated to a particular topic, published on a regular schedule.
  • 63. hello@wojodesign.com (989) 750-1544 http://blogcarnival.com
  • 64. hello@wojodesign.com (989) 750-1544 http://blogcarnival.com
  • 65. hello@wojodesign.com (989) 750-1544
  • 66. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Social Media
  • 67. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Coordinate Social Media/Email Marketing  Write a Blog Post
  • 68. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Coordinate Social Media/Email Marketing  Write a Blog Post  Send a Tweet
  • 69. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Coordinate Social Media/Email Marketing  Write a Blog Post  Send a Tweet  Add to Facebook Fan Page
  • 70. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Coordinate Social Media/Email Marketing  Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.
  • 71. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Coordinate Social Media/Email Marketing  Write a Blog Post  Send a Tweet  Add to Facebook Fan Page  Add to Delicious/StumbleUpon/etc.  Email Newsletter
  • 72. hello@wojodesign.com (989) 750-1544 Conclusion  Blogs can be a terrific business tool if used correctly.  Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. \n
  54. \n
  55. \n
  56. \n
  57. \n
  58. \n
  59. \n
  60. \n
  61. \n
  62. \n
  63. \n
  64. \n
  65. \n
  66. \n
  67. \n
  68. \n
  69. \n
  70. \n
  71. \n