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hello@wojodesign.com   (989) 750-1544




Blogging for Business
Using a Blog to Promote and Grow Your Business
hello@wojodesign.com   (989) 750-1544




What is it?
• A combination of
  “Web” and “Log”.

• Began in 1999.

• An interactive regular
  newsletter, posted on a
  website.
hello@wojodesign.com   (989) 750-1544




 What is it?
• The act of creating,
  composing and publishing
  content.

• “74% of businesses with
  fewer than 500 employees
  use Web 2.0 technologies.
  Blogs are the most-used
  technology, being employed
  by 87% of
  respondents.” (report by
  Awareness)
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-1544




Current Business Uses
hello@wojodesign.com   (989) 750-1544




Current Business Uses
   Announce Product Releases and Company News.
hello@wojodesign.com   (989) 750-1544




Current Business Uses
   Announce Product Releases and Company News.
   Get Feedback from Customers.
hello@wojodesign.com   (989) 750-1544




Current Business Uses
   Announce Product Releases and Company News.
   Get Feedback from Customers.
   Create Quality Content -> Credibility and Visibility.
hello@wojodesign.com   (989) 750-1544




Current Business Uses
   Announce Product Releases and Company News.
   Get Feedback from Customers.
   Create Quality Content -> Credibility and Visibility.
   Create Buzz
hello@wojodesign.com   (989) 750-1544




            Blogs and SEO
• Blogs are a terrific way to grow traffic to your website, for
  several reasons.
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank

           1. Consistent, quality content.

• If you update your blog on a consistent basis, you will
  continue to develop more and more content.
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank
             2. Links in and Links Out
• Put relevant links in your posts.

  • Useful to readers

  • Increase search ranking
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank
             2. Links in and Links Out
• Put relevant links in your posts.

  • Useful to readers

  • Increase search ranking

• Quality Content + Relevant Links = Incoming Links
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank
              3. Good Page Structure
• Blogs are automatically formatted with excellent page
  structure, and can be easily indexed by search engines.
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank
              4. Effective Keywords
• Relevant blog posts = more important keywords.
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank
                  4. Effective Keywords
• Relevant blog posts = more important keywords.

• Blogs also make it easy to highlight the truly important
  keywords.
  – Blog Post Titles

  – Headings

  – Categories/Tags
hello@wojodesign.com   (989) 750-1544



5 Ways Blogging Can Increase Your Rank
                 5. Blog Comments
• You can enable comments on most blogs.

• Receive help from your audience – they are writing content
  for your site!

• Commenters may also post some relevant outgoing links.
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.
hello@wojodesign.com   (989) 750-1544




        Building Your Blog
   Focus - What will you write about on your blog?
       Informational Resource?

       Company Information?

       Customer Service?
hello@wojodesign.com   (989) 750-1544




        Building Your Blog
   Style - What writing style will you use?
       Professional?

       Casual/Personable?

       Technical?
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Choose Blogging Platform.
hello@wojodesign.com   (989) 750-1544




http://en.wordpress.com/signup/
hello@wojodesign.com   (989) 750-1544




https://www.blogger.com/start
hello@wojodesign.com   (989) 750-1544




http://www.typepad.com/
hello@wojodesign.com   (989) 750-1544


Joomla Component: MyBlog
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Choose Blogging Platform.
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Choose Blogging Platform.

3. Manage a Team

4. Write Quality Posts
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the
        body copy.
hello@wojodesign.com   (989) 750-1544




5 Headline Templates That Work Consistently
hello@wojodesign.com        (989) 750-1544




5 Headline Templates That Work Consistently

   Warning: [blank]
   How [blank] Made Me [blank]
        Use when relating a personal story.

        The two "blanks" should sound curious to be related to one another, increasing the
         curiosity factor.

   Are you [blank]?
   [Blank] Ways to [blank]
   If You're [blank], You Can [blank]
        First blank addresses a particular type of person

        Second blank addresses a beneficial promise to that person.
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.
hello@wojodesign.com   (989) 750-1544




     Effective Blog Posts
   Compelling Headline
       On average, 5 times as many people read the headline as the body
        copy.

   Write in conversational tone (no jargon).
   Short and Sweet...usually.
   Make Text Scannable
       Lists

       Bold words

   Add Hyperlinks within Text
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Choose Blogging Platform.

3. Manage a Team
hello@wojodesign.com   (989) 750-1544




     Building Your Blog
1. Choose a focus and a style.

2. Choose Blogging Platform.

3. Manage a Team

4. Write Quality Posts

5. Blog Maintenance (writing frequently)
hello@wojodesign.com   (989) 750-1544




         Blog Maintenance
   Blogger Burnout - When blogging responsibilities
    become too overwhelming, and individuals or teams
    basically abandon their blog.
hello@wojodesign.com   (989) 750-1544




          Blog Maintenance
   Blogger Burnout - When blogging responsibilities
    become too overwhelming, and individuals or teams
    basically abandon their blog.
   Good blogs -> updated at least once every other week.
hello@wojodesign.com   (989) 750-1544




          Blog Maintenance
   Blogger Burnout - When blogging responsibilities
    become too overwhelming, and individuals or teams
    basically abandon their blog.
   Good blogs -> updated at least once every other week.
   Use team structure to reduce burden.
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Directories
       Paid Inclusion

       Free (Open) Inclusion

       Special Interest Inclusion
hello@wojodesign.com   (989) 750-1544




Best of the Web - Paid Inclusion
          http://botw.org/
hello@wojodesign.com   (989) 750-1544




Bloggapedia - Free Inclusion
   http://www.bloggapedia.com/
hello@wojodesign.com   (989) 750-1544




The Ethical Duck - Special Interest Inclusion

             http://ethicalduck.co.uk/
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Technorati Pings
       Alerts Technorati every time you update new content
        (ping).
hello@wojodesign.com   (989) 750-1544




Technorati - World’s Most Popular Blog Site
hello@wojodesign.com   (989) 750-1544




Technorati - World’s Most Popular Blog Site
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Technorati Pings
       Alerts Technorati every time you update new content
        (ping).
hello@wojodesign.com   (989) 750-1544




    Promoting Your Blog
   Technorati Pings
       Alerts Technorati every time you update new content
        (ping).

   Blog Carnivals
       Blog event dedicated to a particular topic, published on a
        regular schedule.
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-1544
hello@wojodesign.com   (989) 750-1544




Conclusion
hello@wojodesign.com   (989) 750-1544




                Conclusion
   Blogs can be a terrific business tool if used
    correctly.
   Think about how blogging could be implemented
    by your business to increase sales, visibility, and
    brand awareness.

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Blogging for Business - Wojo Design

  • 1. hello@wojodesign.com (989) 750-1544 Blogging for Business Using a Blog to Promote and Grow Your Business
  • 2. hello@wojodesign.com (989) 750-1544 What is it? • A combination of “Web” and “Log”. • Began in 1999. • An interactive regular newsletter, posted on a website.
  • 3. hello@wojodesign.com (989) 750-1544 What is it? • The act of creating, composing and publishing content. • “74% of businesses with fewer than 500 employees use Web 2.0 technologies. Blogs are the most-used technology, being employed by 87% of respondents.” (report by Awareness)
  • 4. hello@wojodesign.com (989) 750-1544
  • 5. hello@wojodesign.com (989) 750-1544 Current Business Uses
  • 6. hello@wojodesign.com (989) 750-1544 Current Business Uses  Announce Product Releases and Company News.
  • 7. hello@wojodesign.com (989) 750-1544 Current Business Uses  Announce Product Releases and Company News.  Get Feedback from Customers.
  • 8. hello@wojodesign.com (989) 750-1544 Current Business Uses  Announce Product Releases and Company News.  Get Feedback from Customers.  Create Quality Content -> Credibility and Visibility.
  • 9. hello@wojodesign.com (989) 750-1544 Current Business Uses  Announce Product Releases and Company News.  Get Feedback from Customers.  Create Quality Content -> Credibility and Visibility.  Create Buzz
  • 10. hello@wojodesign.com (989) 750-1544 Blogs and SEO • Blogs are a terrific way to grow traffic to your website, for several reasons.
  • 11. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 1. Consistent, quality content. • If you update your blog on a consistent basis, you will continue to develop more and more content.
  • 12. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 2. Links in and Links Out • Put relevant links in your posts. • Useful to readers • Increase search ranking
  • 13. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 2. Links in and Links Out • Put relevant links in your posts. • Useful to readers • Increase search ranking • Quality Content + Relevant Links = Incoming Links
  • 14. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 3. Good Page Structure • Blogs are automatically formatted with excellent page structure, and can be easily indexed by search engines.
  • 15. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 4. Effective Keywords • Relevant blog posts = more important keywords.
  • 16. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 4. Effective Keywords • Relevant blog posts = more important keywords. • Blogs also make it easy to highlight the truly important keywords. – Blog Post Titles – Headings – Categories/Tags
  • 17. hello@wojodesign.com (989) 750-1544 5 Ways Blogging Can Increase Your Rank 5. Blog Comments • You can enable comments on most blogs. • Receive help from your audience – they are writing content for your site! • Commenters may also post some relevant outgoing links.
  • 18. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style.
  • 19. hello@wojodesign.com (989) 750-1544 Building Your Blog  Focus - What will you write about on your blog?  Informational Resource?  Company Information?  Customer Service?
  • 20. hello@wojodesign.com (989) 750-1544 Building Your Blog  Style - What writing style will you use?  Professional?  Casual/Personable?  Technical?
  • 21. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style.
  • 22. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform.
  • 23. hello@wojodesign.com (989) 750-1544 http://en.wordpress.com/signup/
  • 24. hello@wojodesign.com (989) 750-1544 https://www.blogger.com/start
  • 25. hello@wojodesign.com (989) 750-1544 http://www.typepad.com/
  • 26. hello@wojodesign.com (989) 750-1544 Joomla Component: MyBlog
  • 27. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform.
  • 28. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform. 3. Manage a Team 4. Write Quality Posts
  • 29. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • 30. hello@wojodesign.com (989) 750-1544 5 Headline Templates That Work Consistently
  • 31. hello@wojodesign.com (989) 750-1544 5 Headline Templates That Work Consistently  Warning: [blank]  How [blank] Made Me [blank]  Use when relating a personal story.  The two "blanks" should sound curious to be related to one another, increasing the curiosity factor.  Are you [blank]?  [Blank] Ways to [blank]  If You're [blank], You Can [blank]  First blank addresses a particular type of person  Second blank addresses a beneficial promise to that person.
  • 32. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.
  • 33. hello@wojodesign.com (989) 750-1544 Effective Blog Posts  Compelling Headline  On average, 5 times as many people read the headline as the body copy.  Write in conversational tone (no jargon).  Short and Sweet...usually.  Make Text Scannable  Lists  Bold words  Add Hyperlinks within Text
  • 34. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform. 3. Manage a Team
  • 35. hello@wojodesign.com (989) 750-1544 Building Your Blog 1. Choose a focus and a style. 2. Choose Blogging Platform. 3. Manage a Team 4. Write Quality Posts 5. Blog Maintenance (writing frequently)
  • 36. hello@wojodesign.com (989) 750-1544 Blog Maintenance  Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog.
  • 37. hello@wojodesign.com (989) 750-1544 Blog Maintenance  Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog.  Good blogs -> updated at least once every other week.
  • 38. hello@wojodesign.com (989) 750-1544 Blog Maintenance  Blogger Burnout - When blogging responsibilities become too overwhelming, and individuals or teams basically abandon their blog.  Good blogs -> updated at least once every other week.  Use team structure to reduce burden.
  • 39. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Directories  Paid Inclusion  Free (Open) Inclusion  Special Interest Inclusion
  • 40. hello@wojodesign.com (989) 750-1544 Best of the Web - Paid Inclusion http://botw.org/
  • 41. hello@wojodesign.com (989) 750-1544 Bloggapedia - Free Inclusion http://www.bloggapedia.com/
  • 42. hello@wojodesign.com (989) 750-1544 The Ethical Duck - Special Interest Inclusion http://ethicalduck.co.uk/
  • 43. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Technorati Pings  Alerts Technorati every time you update new content (ping).
  • 44. hello@wojodesign.com (989) 750-1544 Technorati - World’s Most Popular Blog Site
  • 45. hello@wojodesign.com (989) 750-1544 Technorati - World’s Most Popular Blog Site
  • 46. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Technorati Pings  Alerts Technorati every time you update new content (ping).
  • 47. hello@wojodesign.com (989) 750-1544 Promoting Your Blog  Technorati Pings  Alerts Technorati every time you update new content (ping).  Blog Carnivals  Blog event dedicated to a particular topic, published on a regular schedule.
  • 48. hello@wojodesign.com (989) 750-1544
  • 49. hello@wojodesign.com (989) 750-1544
  • 50. hello@wojodesign.com (989) 750-1544 Conclusion
  • 51. hello@wojodesign.com (989) 750-1544 Conclusion  Blogs can be a terrific business tool if used correctly.  Think about how blogging could be implemented by your business to increase sales, visibility, and brand awareness.

Editor's Notes

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  33. 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  34. 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  35. 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  36. 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
  37. 1.) Warning: Two Out of Every Three People in Your Industry Will be Out of Work in 5 Years—Will You Be One of Them?\n\n2.) How an Obvious Idea Made Me $3.5 Million\n\n3.) Are you Secure in this Job Market?\n\n4.) 101 Ways to Cope With Stress\n\n5.) If You’re a Non-Smoker, You Can Save 33% on Life Insurance.\n
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