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Take your Brandwatch data anywhere: The power of the API
Caroline Goodwin
Product Manager
caroline@brandwatch.com
@eatscake
Ian Cairns
Product Manager
ian@gnip.com
@cairnsim
• What is an API?
• The Brandwatch API
• Partnering with Gnip
• Benefits
• Use cases
• How it works
• Q&A
Coming Up
© 2014 Brandwatch | www.brandwatch.com | 2#brandwatchtips
• Ask questions in the session chat
• Tweet about our discussion:
A copy of this presentation and a recording of this webinar will be made available after the webinar
Don’t be shy/ We’d love your participation
@brandwatch
@gnip
#brandwatchtips
© 2014 Brandwatch | www.brandwatch.com | 3#brandwatchtips
Introduction
© 2014 Brandwatch | www.brandwatch.com | 4#brandwatchtips
What is an API?
• API - Application Programming Interface
• Automate accessing data from systems without logging into their interfaces
• The Brandwatch API allows you to take your data anywhere
© 2014 Brandwatch | www.brandwatch.com | 5#brandwatchtips
Take your Brandwatch data anywhere
Extract data analyzed in literally hundreds of ways, such as:
• Number of social conversations by day
• Top Sites discussing a brand
• Most discussed Topics
• Regional breakdown of conversation
© 2014 Brandwatch | www.brandwatch.com | 6#brandwatchtips
Integrating with Gnip /Full Twitter Data
• Pull the actual content of Tweets through the API
• Includes metadata such as sentiment, author name and location
• This integration gives clients a licensed way to access Twitter data for use in
internal applications
Gnip adds
relevant
Tweet data
Full data
is returned
to client in
standard
format
Client
makes call
to retrieve
Brandwatch
mentions
© 2014 Brandwatch | www.brandwatch.com | 7#brandwatchtips
Benefits
© 2014 Brandwatch | www.brandwatch.com | 8#brandwatchtips
Speed /Reducing development overheads
• Other APIs require you to download a Tweet ID & use that to retrieve full data from
other sources
• Means developing against two different API responses formats
• Brandwatch API removes this - a single call and in a single format
© 2014 Brandwatch | www.brandwatch.com | 9#brandwatchtips
Ease of Use /Principles and Guide
• Common API Principles and patterns:
• RESTful Interface
• HATEOAS links for internal navigation.
• HTTP verbs - utilizes the GET, PUT, POST, PATCH, and
DELETE verbs
• OAuth2 - a common web service
authentication system, pioneered by
Facebook, Twitter, Google and others.
• User Guide: clear step-by-step instructions
on how to use the API
© 2014 Brandwatch | www.brandwatch.com | 10#brandwatchtips
Value /Enriching your products with social data
The biggest barrier: locating and logging into another system
• Bring your data into the intranets and systems your users work with
• Social data can be seen & appreciated by all teams across the business
• Use within own applications
© 2014 Brandwatch | www.brandwatch.com | 11#brandwatchtips
Use Cases
© 2014 Brandwatch | www.brandwatch.com | 12#brandwatchtips
Powering Apps /Integrating with other technologies
• Integrate Brandwatch data into
other applications
Creation Healthcare:
• Partners with pharmaceutical
and healthcare companies
• Improve stakeholder communications
• Using Brandwatch API to produce
compelling insights, layering social
data with information from their
bespoke database of healthcare
professionals
• Further optimization using
upcoming functionality
SCREENSHOTS OF CREATION HEALTHCARE
COMPETITIVE INTELLIGENCE STUDIES REPORTING
2
1
© 2014 Brandwatch | www.brandwatch.com | 13#brandwatchtips
CRM /Engage your customers on social media
Use Brandwatch Analytics to define
the queries that will power your CRM
• Improve customer service by engaging
with important product and brand
feedback.
• Use sentiment and demographics from
Brandwatch to segment and prioritize
responses.
• Create support tickets seamlessly
based on problem cases identified
using Brandwatch.
• Power sales outreach and qualify
leads using geographic segmentation
and influence scores
© 2014 Brandwatch | www.brandwatch.com | 14#brandwatchtips
BI /Combine business data with social for new insights
Power more business decisions with
social data.
• Dig deeper into your ROI from social.
• Give your analysts to data to study
marketing campaigns alongside
business data like sales figures and
foot traffic.
• Pull social data into big data analytics
tools like Hadoop to do larger analyses
in support of supply chain, site
selection, and broader competitive
analyses.SCREENSHOTS OF CUSTOM DASHBOARDS FROM
QLIKVIEW AND MICROSTRATEGY ANALYTICS
© 2014 Brandwatch | www.brandwatch.com | 15#brandwatchtips
Visualizations /Bring your data to life
• Create visualizations1 which can be quickly interpreted and understood
• Automatically update your data live using the API
• Our API powers Vizia, our social command center2
1 2
© 2014 Brandwatch | www.brandwatch.com | 16#brandwatchtips
How It Works
© 2014 Brandwatch | www.brandwatch.com | 17#brandwatchtips
Set-up
• The Standard API can be turned on for
any Brandwatch Enterprise client
• Activating the Premium API for full data
is taken care of by Brandwatch
• Authorized Twitter data reseller Gnip
handle use case approval and data
licensing from Twitter as part of providing
a Gnip account
© 2014 Brandwatch | www.brandwatch.com | 18#brandwatchtips
The Basics
https://newapi.brandwatch.com https://direct.gnip.com/api/brandwatch/v1
© 2014 Brandwatch | www.brandwatch.com | 19#brandwatchtips
Example Call
Sample Request
curl -v -H “X­GNIP­LOGIN: [GNIP_USERNAME]” -H “X­GNIP­PASSWORD:
[GNIP_PASSWORD]”
“https://direct.gnip.com/api/brandwatch/v1/projects/[PROJECT_ID]/data/mentions.json?queryId=[
QUERY_ID]&StartDate=[DATE]&endDate=[DATE]&access_token=[token]
” -
© 2014 Brandwatch | www.brandwatch.com | 20#brandwatchtips
API Responses
JSON Payload Includes:
• Brandwatch API response with integrated Twitter data
• Gnip section with the Tweet ID and full original Twitter content
• Availability (true/false)
• Status (only for unavailable Tweets)
© 2014 Brandwatch | www.brandwatch.com | 21#brandwatchtips
Do you need the
Brandwatch API?
© 2014 Brandwatch | www.brandwatch.com | 22#brandwatchtips
Do you need the API?
• Do you have a need to take your data into
another application/product/system?
• Do you need to automate this process?
• Do you have a development person/team?
Yes? Then get in touch!
contact@brandwatch.com
© 2014 Brandwatch | www.brandwatch.com | 23#brandwatchtips
Questions
© 2014 Brandwatch | www.brandwatch.com | 24#brandwatchtips
Contact
Brandwatch
Email contact@brandwatch.com
Web http://www.brandwatch.com
Twitter @brandwatch
Telephone
UK: +44 (0)1273 234 290
US: +1 212 229 2240
Germany:+49 (0)711 912 441 59
Gnip
Email info@gnip.com
Web http://www.gnip.com
Twitter @gnip
Telephone
303-997-7488
© 2014 Brandwatch | www.brandwatch.com | 25#brandwatchtips

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Webinar: Take Your Brandwatch Data Anywhere

  • 1. Take your Brandwatch data anywhere: The power of the API Caroline Goodwin Product Manager caroline@brandwatch.com @eatscake Ian Cairns Product Manager ian@gnip.com @cairnsim
  • 2. • What is an API? • The Brandwatch API • Partnering with Gnip • Benefits • Use cases • How it works • Q&A Coming Up © 2014 Brandwatch | www.brandwatch.com | 2#brandwatchtips
  • 3. • Ask questions in the session chat • Tweet about our discussion: A copy of this presentation and a recording of this webinar will be made available after the webinar Don’t be shy/ We’d love your participation @brandwatch @gnip #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 3#brandwatchtips
  • 4. Introduction © 2014 Brandwatch | www.brandwatch.com | 4#brandwatchtips
  • 5. What is an API? • API - Application Programming Interface • Automate accessing data from systems without logging into their interfaces • The Brandwatch API allows you to take your data anywhere © 2014 Brandwatch | www.brandwatch.com | 5#brandwatchtips
  • 6. Take your Brandwatch data anywhere Extract data analyzed in literally hundreds of ways, such as: • Number of social conversations by day • Top Sites discussing a brand • Most discussed Topics • Regional breakdown of conversation © 2014 Brandwatch | www.brandwatch.com | 6#brandwatchtips
  • 7. Integrating with Gnip /Full Twitter Data • Pull the actual content of Tweets through the API • Includes metadata such as sentiment, author name and location • This integration gives clients a licensed way to access Twitter data for use in internal applications Gnip adds relevant Tweet data Full data is returned to client in standard format Client makes call to retrieve Brandwatch mentions © 2014 Brandwatch | www.brandwatch.com | 7#brandwatchtips
  • 8. Benefits © 2014 Brandwatch | www.brandwatch.com | 8#brandwatchtips
  • 9. Speed /Reducing development overheads • Other APIs require you to download a Tweet ID & use that to retrieve full data from other sources • Means developing against two different API responses formats • Brandwatch API removes this - a single call and in a single format © 2014 Brandwatch | www.brandwatch.com | 9#brandwatchtips
  • 10. Ease of Use /Principles and Guide • Common API Principles and patterns: • RESTful Interface • HATEOAS links for internal navigation. • HTTP verbs - utilizes the GET, PUT, POST, PATCH, and DELETE verbs • OAuth2 - a common web service authentication system, pioneered by Facebook, Twitter, Google and others. • User Guide: clear step-by-step instructions on how to use the API © 2014 Brandwatch | www.brandwatch.com | 10#brandwatchtips
  • 11. Value /Enriching your products with social data The biggest barrier: locating and logging into another system • Bring your data into the intranets and systems your users work with • Social data can be seen & appreciated by all teams across the business • Use within own applications © 2014 Brandwatch | www.brandwatch.com | 11#brandwatchtips
  • 12. Use Cases © 2014 Brandwatch | www.brandwatch.com | 12#brandwatchtips
  • 13. Powering Apps /Integrating with other technologies • Integrate Brandwatch data into other applications Creation Healthcare: • Partners with pharmaceutical and healthcare companies • Improve stakeholder communications • Using Brandwatch API to produce compelling insights, layering social data with information from their bespoke database of healthcare professionals • Further optimization using upcoming functionality SCREENSHOTS OF CREATION HEALTHCARE COMPETITIVE INTELLIGENCE STUDIES REPORTING 2 1 © 2014 Brandwatch | www.brandwatch.com | 13#brandwatchtips
  • 14. CRM /Engage your customers on social media Use Brandwatch Analytics to define the queries that will power your CRM • Improve customer service by engaging with important product and brand feedback. • Use sentiment and demographics from Brandwatch to segment and prioritize responses. • Create support tickets seamlessly based on problem cases identified using Brandwatch. • Power sales outreach and qualify leads using geographic segmentation and influence scores © 2014 Brandwatch | www.brandwatch.com | 14#brandwatchtips
  • 15. BI /Combine business data with social for new insights Power more business decisions with social data. • Dig deeper into your ROI from social. • Give your analysts to data to study marketing campaigns alongside business data like sales figures and foot traffic. • Pull social data into big data analytics tools like Hadoop to do larger analyses in support of supply chain, site selection, and broader competitive analyses.SCREENSHOTS OF CUSTOM DASHBOARDS FROM QLIKVIEW AND MICROSTRATEGY ANALYTICS © 2014 Brandwatch | www.brandwatch.com | 15#brandwatchtips
  • 16. Visualizations /Bring your data to life • Create visualizations1 which can be quickly interpreted and understood • Automatically update your data live using the API • Our API powers Vizia, our social command center2 1 2 © 2014 Brandwatch | www.brandwatch.com | 16#brandwatchtips
  • 17. How It Works © 2014 Brandwatch | www.brandwatch.com | 17#brandwatchtips
  • 18. Set-up • The Standard API can be turned on for any Brandwatch Enterprise client • Activating the Premium API for full data is taken care of by Brandwatch • Authorized Twitter data reseller Gnip handle use case approval and data licensing from Twitter as part of providing a Gnip account © 2014 Brandwatch | www.brandwatch.com | 18#brandwatchtips
  • 19. The Basics https://newapi.brandwatch.com https://direct.gnip.com/api/brandwatch/v1 © 2014 Brandwatch | www.brandwatch.com | 19#brandwatchtips
  • 20. Example Call Sample Request curl -v -H “X­GNIP­LOGIN: [GNIP_USERNAME]” -H “X­GNIP­PASSWORD: [GNIP_PASSWORD]” “https://direct.gnip.com/api/brandwatch/v1/projects/[PROJECT_ID]/data/mentions.json?queryId=[ QUERY_ID]&StartDate=[DATE]&endDate=[DATE]&access_token=[token] ” - © 2014 Brandwatch | www.brandwatch.com | 20#brandwatchtips
  • 21. API Responses JSON Payload Includes: • Brandwatch API response with integrated Twitter data • Gnip section with the Tweet ID and full original Twitter content • Availability (true/false) • Status (only for unavailable Tweets) © 2014 Brandwatch | www.brandwatch.com | 21#brandwatchtips
  • 22. Do you need the Brandwatch API? © 2014 Brandwatch | www.brandwatch.com | 22#brandwatchtips
  • 23. Do you need the API? • Do you have a need to take your data into another application/product/system? • Do you need to automate this process? • Do you have a development person/team? Yes? Then get in touch! contact@brandwatch.com © 2014 Brandwatch | www.brandwatch.com | 23#brandwatchtips
  • 24. Questions © 2014 Brandwatch | www.brandwatch.com | 24#brandwatchtips
  • 25. Contact Brandwatch Email contact@brandwatch.com Web http://www.brandwatch.com Twitter @brandwatch Telephone UK: +44 (0)1273 234 290 US: +1 212 229 2240 Germany:+49 (0)711 912 441 59 Gnip Email info@gnip.com Web http://www.gnip.com Twitter @gnip Telephone 303-997-7488 © 2014 Brandwatch | www.brandwatch.com | 25#brandwatchtips

Editor's Notes

  1. Jasmine
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