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schawk for coNsUMEr BraNDs
Brand management technology to help you meet your unique challenges.


                         Business has never been more challenging for consumer-products brands.
                         Competition from retailers, global pressures and demanding consumers call
                         for efficiency in the creation of branded communications that are compelling
                         and consistent wherever shoppers experience them.

                         Schawk understands. We’ve been a trusted partner in brand development
                         and deployment for six decades, and today we supply best-in-class
                         BLUE™ brand management technology solutions that directly address
                         the challenges of consumer brands worldwide. read on.
Schawk and BLUE help you meet your challenges. How?
                                              ™




                                                  We drive more effective development of branded and
                                                                                                                                     Schawk brand management technology,
                                                  informational materials. BLUE technology:
                                                                                                                                     including BLUE enterprise software, fosters
                                                  • All but eliminates unnecessary asset recreation and searching time.
                                                  • Drives strict brand consistency.
                                                                                                                                     strategic and creative collaboration across
                                                  • Enables highly efficient XML-based copy management and                           a widely distributed brand team, crucial
                                                    artwork creation with extremely tight tolerances.                                as brands expand their product portfolios
                                                  • Organizes and protects official versions and fosters efficient                   and global footprint. This is proven to drive
                                                    proofing collaboration.
                                                                                                                                     cost savings and measurable ROI at every
                                                  We drive more efficient deployment of materials across                             process stage.
                                                  all artwork and production phases. BLUE technology:
                                                  • Has a huge impact on timelines, stage-gates and deadlines, and on
                                                                                                                               Talk to the experts at Schawk.
                                                    the coordination of input from disparate divisions and locations.
                                                  • Reduces cycle times and overall cycles required for approvals.             Schawk Digital Solutions developed the first brand management
                                                  • Stores full audit trails of all project activity, which can be retrieved   software more than a decade ago and now offers the most comprehensive
                                                    and exported easily.                                                       software-and-services solution available.
                                                                                                                               Whether you require a single-country deployment or a global deployment
                                                  What is brand management technology from                                     with thousands of users, BLUE is proven to be scalable, reliable and
                                                  Schawk Digital Solutions?                                                    capable of meeting the exacting demands of consumer brands.
                                                  • BLUE enterprise software with five web-based modules:
                                                          Digital asset Management
                                                          copy Management
                                                          workflow Management
                                                          online Proofing
                                                          key Performance Indicator reporting                                  Much more information on Schawk Digital Solutions, BLUE and brand management
                                                  • Full workflow analysis and consulting services.                            technology is available at Schawk.com in the Technology section and in the
                                                                                                                               Knowledge Center. Or simply talk to a Schawk expert: email us at
                                                  • Fully validated installation and integration, plus training and
                                                                                                                               digitalsolutions@schawk.com or contact one of our regional offices:
 The combination of Schawk expertise                support services.
                                                                                                                               Americas +1 866 856 9945
 and BLUE technology can save a brand with        • Seamless integration with company-side ERP systems to
                                                                                                                               EMEA +44 (0)207 861 7777
                                                    support the entire graphics-related workflow.
 5,000 asset pieces at least $2 million a year.                                                                                Asia Pacific +65 3158 1449
                                                  • Available on-site services for workflow optimization and                   www.schawk.com or www.brandsquare.com/user
 BLUE can pay for itself in a single year, and      brand asset management.
 its benefits continue permanently.                                                                                                                             © 2011 Schawk, Inc. All Rights Reserved. No part of this work may be
                                                                                                                                                                reproduced in any form without written permission from the copyright
                                                                                                                                                                holder. Schawk is a registered trademark of Schawk, Inc. The Schawk
                                                                                                                                                                logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk,
                                                                                                                                                                Inc. All other trademarks are the property of their respective owners.

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Schawk, BLUE for consumer brands

  • 1. schawk for coNsUMEr BraNDs Brand management technology to help you meet your unique challenges. Business has never been more challenging for consumer-products brands. Competition from retailers, global pressures and demanding consumers call for efficiency in the creation of branded communications that are compelling and consistent wherever shoppers experience them. Schawk understands. We’ve been a trusted partner in brand development and deployment for six decades, and today we supply best-in-class BLUE™ brand management technology solutions that directly address the challenges of consumer brands worldwide. read on.
  • 2. Schawk and BLUE help you meet your challenges. How? ™ We drive more effective development of branded and Schawk brand management technology, informational materials. BLUE technology: including BLUE enterprise software, fosters • All but eliminates unnecessary asset recreation and searching time. • Drives strict brand consistency. strategic and creative collaboration across • Enables highly efficient XML-based copy management and a widely distributed brand team, crucial artwork creation with extremely tight tolerances. as brands expand their product portfolios • Organizes and protects official versions and fosters efficient and global footprint. This is proven to drive proofing collaboration. cost savings and measurable ROI at every We drive more efficient deployment of materials across process stage. all artwork and production phases. BLUE technology: • Has a huge impact on timelines, stage-gates and deadlines, and on Talk to the experts at Schawk. the coordination of input from disparate divisions and locations. • Reduces cycle times and overall cycles required for approvals. Schawk Digital Solutions developed the first brand management • Stores full audit trails of all project activity, which can be retrieved software more than a decade ago and now offers the most comprehensive and exported easily. software-and-services solution available. Whether you require a single-country deployment or a global deployment What is brand management technology from with thousands of users, BLUE is proven to be scalable, reliable and Schawk Digital Solutions? capable of meeting the exacting demands of consumer brands. • BLUE enterprise software with five web-based modules: Digital asset Management copy Management workflow Management online Proofing key Performance Indicator reporting Much more information on Schawk Digital Solutions, BLUE and brand management • Full workflow analysis and consulting services. technology is available at Schawk.com in the Technology section and in the Knowledge Center. Or simply talk to a Schawk expert: email us at • Fully validated installation and integration, plus training and digitalsolutions@schawk.com or contact one of our regional offices: The combination of Schawk expertise support services. Americas +1 866 856 9945 and BLUE technology can save a brand with • Seamless integration with company-side ERP systems to EMEA +44 (0)207 861 7777 support the entire graphics-related workflow. 5,000 asset pieces at least $2 million a year. Asia Pacific +65 3158 1449 • Available on-site services for workflow optimization and www.schawk.com or www.brandsquare.com/user BLUE can pay for itself in a single year, and brand asset management. its benefits continue permanently. © 2011 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the property of their respective owners.