Amidst the global crisis of a dysfunctional old paradigm, a new renaissance of human culture is underway. A blossoming phenomenon of Transformational & Music Festivals, immersive participatory realities that are having a profound life-changing effect on millions of lives. With attendance at Festivals growing in the millions annually, many attendees have had life-changing experiences at them and are deeply passionate about sharing the culture with their friends, family and social networks. Brandi introduces a new audience via new systems for global partners to align a new type of pro-social workforce with established NGOs, communities and with local government officials. The accompanying presentation is a copy of the Brandi Veil’s speech at the World Information Technology (WIT) Conference presenting to the United Nations on Environment and Health. “This is an opportunity to be at the forefront of an emerging market--Transformational & Music Festivals.”

1. Lorem
Ipsum
Dolor
Transformational
&
Music
Festival,
an
emerging
market
for
a
global
partnership.
1
Amidst the global crisis of a
dysfunctional old paradigm, a new
renaissance of human culture is
underway.
A blossoming phenomenon of
Transformational & Music Festivals,
immersive participatory realities that
are having a profound life-changing
effect on millions of lives.
With attendance at Festivals growing
in the millions annually, many
attendees have had life-changing
experiences at them and are deeply
passionate about sharing the culture
with their friends, family and social
networks.
2
Brandi introduces a new audience
via new systems for global partners
to align a new type of pro-social
workforce with established NGOs,
communities and with local
government officials.
The accompanying presentation is a
copy of the Brandi Veil’s speech at
the World Information Technology
(WIT) Conference presenting to the
United Nations on Environment and
Health.
“This is an opportunity to be in the
forefront of an emerging market--
Transformational & Music
Festivals.”
.
WIT
SPEAKER
Brandi
M.
Veil
Festival
Ambassador
brandi@transformational-­‐
festivals.org
Transformational
Festivals
Campaign
Development
Social
Currency
Crowd
Funding
Crowd
Sourcing
Time
Banking
Point
System
Integrative
Music
Series
TRANSFORMATIONAL
FESTIVALS
307
S.
Norton
Ave
Los
Angeles,
CA
90020
PHONE
(US)
1-­‐323-­‐459-­‐9886
TRANSFORMATIONAL
FESTIVALS
www.transformational-­‐festivals.org

2. 1
BRANDI
M.
VEIL
Festival
Ambassador
As
a
creator
of
conscious
events,
Brandi
Veil
focuses
on
a
mobile
platform
as
a
template
for
turning
mainstream
conferences
and
festivals
into
a
sustainable
platform
for
social,
economic
and
global
awareness
of
key
issues.
She
believes
we
are
at
a
unique
juncture
in
the
world
of
events
spiritual
and
music
driven
and
conferences
to
marshal
those
attendees
into
a
proactive
force
who
are
committed
to
helping
fund
and
find
solutions
for
Sustainability
around
the
globe.
Brandi
Veil
has
committed
to
being
a
catalyst
in
finding
solutions
for
cause
sustainability
by
reaching
and
informing
a
wide
audience,
creating
the
spark
and
impelling
people
to
specific
actions.
Through
her
cause
marketing,
promotions,
and
in
the
event
planning
business
as
well
as
in
her
innovative
work
in
transformational
events
and
philanthropy,
she
has
defined
a
new
path
that
will
pave
the
way
for
others
to
follow.
Ms.
Veil
has
developed
a
unique
model
of
combining
live
and
online
events
and
substantive
programs
targeting
the
much
in-­‐demand
18-­‐35
demographic
with
integrated
education
and
action
steps.
Fundamentally,
she
has
recognized
that
it
is
not
about
competing
with
major
music
and
substantive
programming
events
worldwide,
but
rather
joining
with
those
behind
them
in
creating
a
new
passion
for
action
and
pointing
them
down
that
path.
Her
introduction
to
new
systems
and
trade
is
a
way
to
engage
ambassadors
using
contribution
of
time,
surveying
in
educational
zones,
and
social
engagement
technology
to
establish
a
much
needed
system
for
event
follow
up.
This
new
platform
will
reach
the
masses
around
the
globe
because
the
audience
is
ready
for
action
and
change
and
has
the
technological
means
to
receive
it
now.
She
is
the
co-­‐founder
of
a
conscious
event
that
changed
the
face
of
Hollywood
Nightlife,
Grateful
Fridays
a
series
that
provides
“edutainment”
in
human
development
through
music
events
while
using
a
holistic
and
philanthropic
base
and
CEO/Founder
of
The
Event
Division,
Inc.
an
event
management
and
location
agency
specializing
in
entertainment
marketing
and
event
production,
a
producer
of
conscious
content
and
is
an
international
program
volunteer
with
the
NGO
Operation
USA
(www.opusa.org).
Brandi’s
goals
for
a
better
world
are
not
new;
they
are
an
innovative
shift
in
human
design
for
a
global
social
venture.
Her
structure
to
lie
out
paths
and
to
set
corporate
and
social
goals
for
those
who
seek
to
become
ambassadors
of
sustainability
are
available.
It
is
her
ability
to
use
music
festivals
and
conferences
as
a
connecting
point
to
a
global
movement
can
create
a
shift
in
each
event
and
reach
all
of
humanity.
2

3. Statement by Brandi M. Veil, Transformational festival event producer for 21st WIT UN Conference on Health and
Environment: Global Partners for Global Solutions.
FOCUS: Marshaling attendees at art, music, and spiritual festivals to help support sustainability efforts in geographical
crisis areas around the globe.
I am here today as an Ambassador of the festival culture to present you, a
new audience, with new possibilities via new systems. I am a Hollywood
event producer who was influenced by transformational festivals and has
now made it my life’s mission to expose the many gifts of this community! I
am here to alert you to a generational shift in global society driven by art,
music and dance; and, to share with you a plan to guide these individuals
into your organizations and communities to create a new type of workforce
with new skill sets and values along with a plan, which I call “humanitarian
sustainability”. WIT has invited me to present to you a possible means of
developing and sustaining resources for the programs this conference has
occupied itself with for over 20 years--Health and Environment.
Starting with music festivals like Woodstock 43 years ago here in New
York State and growing with the very different, arts-oriented BurningMan
Festival for the past 35 years, there are now what we call
"Transformational Festivals" throughout the world which focus
exclusively on transforming their participants' lives through their
exposure to new values, means and methodologies.
What if I told you these
festivals are quadrupling
not only in size but also
in influence? Woodstock
was the launching pad
for music festivals, which
would be sustained and transformed into other areas of social
movements.
Last year, a festival called
Coachella in a desert community
near Palm Springs, CA brought in a
record-breaking $47 million over two
weekends with 90,000 people
attending and The Electric Daisy Carnival, a dance-music fixture in Las Vegas, drew
more than 300,000 people over three days. What we are witnessing here is
occurring on a global scale and
some are calling this generation
“the festival generation”. What if I said tens of millions of
attendees will engage in festivals next year and these millions of
people can be guided to a greater and more focused purpose?
Commercial interests
have been well
aware for many
years of just how
potent and influential
a force these festival
goers can be--not
only in the case of a company like Google, which has sent as many as
2000 employees at a time to BurningMan in the remote Nevada desert to
encourage "new thinking", but with companies interested in developing
new markets for their products.

4. The integration of such festivals has influenced mainstream markets through the use of crowd funding and crowdsourcing,
and is now a $470 billion industry. BurningMan has contributed to emerging markets for example has devoted an entire
website to projects involving Social Entrepreneurship an area which encompasses virtually every activity used to sustain
an enterprise.
I believe your programs and goals can be integrated with these
movements and, increasingly, major corporations and NGOs. This can
be a positive source of sustaining the ever-increasing demand for
human and material resources, which you need to succeed in your own
programs. The example of Muhammad Yunus’ work at The Grameen
Bank making loans to individuals and organizations is one which
everyone here is well aware of. Of even greater potential import is the
work of companies like Goldman Sachs and internet-based portals like
Kick Starter, crowdfunding and crowdsourcing. These have the ability to
marry capital with social enterprises in far greater numbers than ever
imagined.
This new genre of festival, the
transformational music and culture festival,
has been growing in the United States and
globally. As a counter to mainstream festivals
focused solely on profit, this type of festival is
influencing millions of new participants.
Woodstock and, later, Burning Man, “the
mother of transformational festivals”, have
been evolving for over 4 decades. These
communal activities are fostering a new
generation; a generation that contributes to
sustainability through “community” or common
purpose; and, a social ecology through art,
music, film, education, healing and
philanthropy.
Because of its power to transform the lives of its attendees, such a
festival is aptly called a “transformational festival,” forming a new type
of culture. Over the last 40 years, these “Love Festivals” have been
evolving and over time merging with current technologies to create a
far more impactful social change. As a result, a new type of citizen is
evolving: a first-generation model being connected to others, the
community, and the environment. There is an awareness of self, of
others, and The Earth. This model is producing the next generation of
philanthropists; and our children are becoming the “generational
stewards of the Earth”. At present, every weekend of the calendar
somewhere in the world a transformational festival is held with
thousands of attendees
seeking information and
hoping that they can be led to become more proactive members of society.
I will point out, that there is not enough data on these events leading to social
transformation. The movement is evolving so fast that more research is
needed to measure its long-term impact. At transformational festivals we are
seeing social economic structures that are being created and are not
currently being adequately tracked. What we do know is that festival
economics has influenced companies like Facebook, Kick Starter and

5. Google-- companies using crowdfunding and crowdsourcing, create a substantial financial and social movement. Social
engagement fosters community and is now changing our world. We now need to find out if that has impacted economies
and societies.
I was inspired to create purpose-driven events after going to BurningMan in 2010. I produced many events-- among them
was a weekly gathering in the heart of Hollywood called Grateful Fridays, which Friday marshaled attendees to become
ambassadors of this new social ecology, and of course volunteers. In 2011-2012 attendance was over 60,000 and over
5,000 ambassadors featuring celebrity musician Jason Mraz
who launched our event getting us recognized nationwide,
including the LA Times, CBS News, the LA Weekly and
Rolling Stone Magazine. The goal was to bring consciousness
to the mainstream audience using nightlife, based on the
foundation of inclusivity and a gift economy of barter, trade
and donations modeled after BurningMan. I have seen first-
hand the transformation that such events produce in others: a
sense of interconnectivity, of community, a zeal to volunteer,
an awareness of sustainable practices, and a desire to have a
greater consciousness.
Simply put, my goal is to marry those seeking to be
transformed with your organization to educate and engage
these millions of interested people worldwide into a positive
force that can affect change in health and environmental
programs around the world. We can see this happening in other areas of transformation markets lik green and healthy
products emerging market.
On-Line’ Retail market during the 2010 attracted $38.5 billion,
up 14.2% from $33.7 billion the previous year. Green and
healthy products account for $209 billion in sales, with that
figure reaching more than $400 billion by 2010.
Emerging Market Economies (EME) are nations with social or
business activities in the process of rapid growth. EME’s
constitute approximately 80% of the global population,
representing almost 20% of the world's overall economy.
By marrying transformational and music festivals, with the
structure of your organizations we would be assisting in an
“Emerging Market of Transformation” for better-- Health and
Environment.
I see marshaling the festival community to continue its
transformation by contributing to sustainability efforts
currently in action and in creating new ones where they
don’t exist. Festival attendees aged 18–35+ can be led to
volunteer their efforts in a new kind of mission for global
activism, aligning with established NGOs, communities
and with local government officials.
The requirement for a better educated work force, more
sensitive to the environment, with an ethical approach to
work is compelling changes in how we communicate with
and educate people in all of the UN member states no
matter what the dictates of their particular political or
economic or social systems require.
The effective use of new media by transformational
festivals can be a useful model for others to follow and
also for the many groups and communities you all
represent to access these millions of festival goers as volunteers, potential employees, underwriters and supporters of
your work.

6. These festival audiences can be taught the knowledge and skills they need through online communities, new means of
communication and mobile technology at music festivals in order to participate in a new, better-connected form of
goodwill. The process that starts before the festival and continues on during and after is in itself ‘transformational’. What is
being produced is a more informed and engaged individual. It’s up to you to provide the content that this person is
exposed to.
This leads to the creation of a network, which can be sustained
by a number of new approaches like crowdfunding,
crowdsourcing, point-based systems to sustain these
engagements-- about which I would be more than happy to
discuss with you in greater detail. I have already begun a
program to invite NGOs and local government workers to join
me in creating a developed and easy-to-manage network of
partners which will share information and which can be
accessed through a new website or directly at the various
festivals. Information is critical, and the education of the festival
audiences can only be as impactful as the cooperation coming
from international partners. These programs would help to
provide a sustainable platform for economic, social,
environmental and the integration of new systems to people
who participate.
The "How to get there?" is critically important - and I propose
that you consider a mix of what is called Crowd Sourcing,
Crowd Funding, Time Banking, and a Volunteer Credit Bank, for future discussion. This is all going on at present in MANY
OTHER COMMUNITIES and INTEREST GROUPS and you are in a position now to be in the forefront of this
development.
As I mentioned, many of the statistics are being studied and will be of great use to you and your organizations. One of the
areas of inquiry I would like to explore is how these festival-launched communities have worked with your groups. Next
year, I expect we will have better data given the speed with which this field is evolving.
I will make myself available to you and we can discuss how better to advance these concepts!
I leave these words with you:
“At the soul level, on the energy level, we can feel that we are all
the same. We are connected in some way. Now we must be
willing to harness the new world that is waiting for us and bridge
the gap from old world to new world.” Brandi Veil-- Festival Ambassador
Presenter:
Brandi M. Veil, Ambassador for Transformational Events
www.transformational-festivals.org
brandiveil@gmail.com