RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
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This document provides tips for using social media like Twitter, Facebook, and LinkedIn for business purposes. It recommends claiming business listings on search engines and social networks and completing profiles. It also suggests sharing useful customer-centric content to build expertise and handling customer comments respectfully. The goal is to increase brand awareness, showcase credentials, and get more customers through social media marketing.
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RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
- 1. Social Media 101 For Business Practical Tips On How To Use Twitter, Facebook, and LinkedIn To Get More Customers
- 3. “50% of all Canadians Now Have a Social Networking Profile” July 14, 2011 • 86% have a Facebook profile • 19% have a Twitter profile • 14% have a LinkedIn profile
- 5. Why Use Social Media for Business? • Brand awareness • Credentials showcase • Search engine authority (SEO) • Directory listing • Small budget media • Network marketing 5
- 6. 5 Practical Tips On Using Social Media To Get More Customers 1. Claim your listings 2. Complete your profiles 3. How sharing content works 4. Why it’s not about you 5. Handling customer comments
- 7. What Do People Find When They Are Searching For You?
- 9. 1. Claim Your Listing Free Listings Social Media Website Google Places Facebook www.name.com YellowPages.ca LinkedIn Yelp.ca Twitter 411.ca Effort & Investment
- 10. 2. Play By Their Rules & Complete Your Profiles • Put in your value proposition in your headlines • Include your picture • Include contact information like your phone number and address • Target relevant keywords • Ensure your privacy settings are set to public 10
- 11. 3. How Sharing Content Works
- 12. Customers Start With A Problem
- 13. Content’s “Social” Reach The Average Facebook User has 155 Friends
- 14. 4. Why It’s Not About You
- 15. About Brides Content About Us Content
- 16. Creating Customer-Centric Content 1. Target your audience 2. Determine their wants, needs & pains? 3. Focus on a short list of wants, needs & pains you can help with? 4. Start by sharing 3rd party content – Articles – Blog posts – Insider information
- 17. Credentializing Your Expertise By Sharing Findable, Useful, Relevant, Content
- 18. 5. Handling Customer Comments https://biz.yelp.com/support/responding_to_reviews
- 19. Tips for Responding To Reviews • Don’t bother – negative reviews add credibility to your positive reviews • Solicit additional positive reviews from your fans • If you must, respond with empathy and facts • Take customer service issues offline • Never fight back online,
- 20. Next Steps • Setting Up Your Facebook Page http://www.openforum.com/articles/how-to-set-up-a-facebook-page • LinkedIn Best Practices http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b- sales-and-marketing • How To Get Started Using Twitter https://support.twitter.com/groups/31-twitter-basics/topics/104- welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get- started-using-twitter • Yelp For Business: 4 Steps for Success http://mashable.com/2010/03/20/yelp-for-business/
- 21. 21 For More Information BrainRider offers Best Practice Marketing Info, Workshops and Solutions email info@brainrider.com Get free resources at brainrider.info For tips read our blog.brainrider.com Follow us at twitter.com/brainrider Visit us on linkedin.com/company/brainrider