Where 2.0 Path Intelligence

Slide 1: Path Intelligence Data From O’Reilly’s Where 2.0 2008

Slide 2: Some Explanation • Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones) • Those signals can be geolocated. • GSM phones make up ~40% of the phones in the US • The data was collected on the first day of the conference with 1/3 of total attendees • All of the data collected was anonymous

Slide 3: Data recording began at 2pm The majority of delegates left at the conclusion of Ignite Where & LanchPad AT&T network only

Slide 4: After 2pm on Monday afternoon the average length of stay was 149 minutes Data collected on Monday from 2pm to 11:30pm (AT&T network )

Slide 6: AT&T network only

Slide 7: Where 2.0 delegate ‘heat map’ Monday 2 – 4pm

Slide 8: Where 2.0 delegate ‘heat map’ Monday 4 – 6pm

Slide 9: Where 2.0 delegate ‘heat map’ Monday 6 – 8pm

Slide 10: Where 2.0 delegate ‘heat map’ Monday 8 – 10pm

Slide 11: Identified path for a single phone on Monday afternoon Size of bubble indicates length of stay

Slide 12: Popularity of speaker slots (Tuesday morning) AT&T network only