Keeping your WordPress Website up to date is a crucial part of your daily marketing and SEO job. We have five easy tips to help you not only update your website but help with SEO, engagement and user experience. First of all re-evaluate and rewrite your content to speak better to your audience. Improve your speed so users can easily access your site on Mobile, along with improving speed this will also improve your Google Score. Out with the old in with the new, get rid of old Plugins and add new ones to your website. Add some new visuals to your site to enhance user engagement and appeal and finally update your SEO with the latest Yoast Plugin and tutorials. Happy Updating!
Cricket Playbook for Growth Marketers: Adjust x Glance report
5 Ways to Show Your Wordpress Website a Little Love
1. 5 Ways to Show Your
WordPress Website
A Little Love <3
Has it been awhile since you’ve paid attention
to your prized business partner, your WordPress
website?
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2. Content Fixes are Easily Made on
your WordPress Website
It’s time to dig into your Google Analytics account and take inventory of your
popular and not so popular content pages. By searching through what content
is highly viewed and what is not, you can tweak your content to better suit what
your visitors are looking for.
If some of your content was extremely popular last year, it’s time to take that
content and freshen up with a 2017 twist. Rewrite a popular blog post or content
page and focus on a new keyword to try and expand the content’s reach.
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3. Content Fixes are Easily Made on
your WordPress Website
Less popular content, needs to be refocused so that it blends with the more
popular content. Examples might be rewriting it to better complement other
more visited content or use more graphics and visuals to help get ideas across
to readers. Think about rewriting headlines and titles, using more keywords or
changing focus keywords. If the content is not gaining any traction at all, even
with the help of social media, perhaps it’s time to remove it from your site and
replace it with something new.
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4. Improve your WordPress
Website Speed
How fast is your website to load and navigate? It’s time to do some Google
Page Speed testing on your site and work to improve load times on all pages.
Because of slow speed, your website will be ranked lower by the Google Algo-
rithm, take too long on mobile devices and have a high rate of abandonment.
With great tools for WordPress such as EWW Optimizer, Smush It, and Imsanity,
you can get your graphics and photos to the lowest load times which will work
wonders and speed up your site.
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5. Clear Out Old WordPress
Website Plugins
50 plugins on your site? Come on! Time to get rid of unwanted trash and clean
your site up of old code and unnecessary plugins that slow things down and
can even threaten site security.
Go through your list of plugins and decide which are important and which you
don’t really need. Cleaning up plugins will save you time, money (because
some are paid) and make your site a whole lot faster.
It’s important that you make all of your website changes on a test environment
so that you don’t break your live site. Here at 3 Media Web we use Pantheon.io a
web hosting company that offers both production and live environments.
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6. Replace Website Photos
and Graphics
The easiest way to freshen up your site is to add some new photos and graph-
ics. Bigstock.com is a really great site to download photos for almost any
industry. Not only by industry but photos can be replaced seasonally and for
special occasions such as Valentines. Having new fresh photos on your website
impresses your visitors everytime they return.
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7. Check your SEO with Yoast
for WordPress
Yoast SEO is always improving it’s plugin and SEO recommendations, so that is
good news for you. When is the last time you went into each page and rewrote
meta-descriptions, copy and gotten that Yoast Yippee Green Light. Yoast now
also features keyword help using the Google Keyword Tool and helps guide your
copy along with suggestions to your writing style.
There is no reason why your on-site SEO can’t be perfected and upgraded with
this tool. You have no excuses for a red light on Yoast.
By paying a little attention to your website, you can greatly improve its over-
all aesthetic look and feel, readability and content quality, speed and overall
Google Ranking.
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8. Love Your Website!
We hope you find our tips helpful and inspiring. They
have been put in to good practice here in our office.
(978) 376-7878
lysa@ladybugz.com
www.ladybugz.com
www.ladybugz.com