Logic Classroom - Maximizing Lead Conversion
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Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion! We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site. We also dove into lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.
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Logic Classroom - Maximizing Lead Conversion
- 1. Maximizing Lead Conversion Presented by: David Friedman, Founder & President dfriedman@bostonlogic.com 617.266.9166 4/13/2010
- 2. Overview Search Stickiness Consistency of user experience Landing pages User -> Lead conversion Modal window lead capture Social media
- 3. Consistency of the user experience
- 5. Consistency of the user experience
- 6. Consistency of the user experience
- 7. Be Sticky Engaging Interactive Information resource Draw the user back for repeat visits Your website should be the user’s ‘Go To’ source during their buying or selling process.
- 8. Averages Site vs Great Sites Design Matters!!! Minimize options above the scroll User should know where to click
- 9. Landing pages Speaks to the keyword Engages user Lead capture Useful in all kinds of marketing Search engine Traditional etc SEO Keyword Rich Google will send the user to the page they want to, not your home page
- 10. Lead Capture Lead Signup Account creation Contact form Schedule a showing Home valuation form Sign up for Blog Free report Give them a carrot
- 12. Lead Management/CRM Features User Tracking Deal Tracking Property Updates Schedule Showings Contact listing agent Newsletter Benefits Organize pipeline Focus your time on the best leads Know your customer better Client Intelligence Closing %
- 14. Twitter
- 16. eMail Marketing Effective Subjects Provocative Engaging Effective Headlines Grab the reader Ask a question Challenge an assumption Segment your content Help the user skim to find the content that appeals to them Unique to Real Estate – Daily property updates
- 17. Questions ???? For more information contact: David Friedman dfriedman@bostonlogic.com, or call 617.266.9166 For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com Also, check out our main blog at www.bostonlogic.com/blog