Marketing Your Business on Facebook! Topics covered: • Types of Pages & Importance of Categories • Anatomy of a Successful Facebook Page • Custom Landing Pages & Other Advanced Features (Facebook Places, Cool Apps) • Getting People to ‘Like’ Your Page & Interact with It (good content, variety, Questions Feature, etc.) • Pay-Per-Click Ads (Highly Targeted Audience) • Oops! I Made a Group / Personal Profile for My Business (& How to Fix It)

1. T: 617.266.9166 www.bostonlogic.com Marketing Your Business with Facebook Presented by: Angela Davis, Marketing Associate

2. CLASSROOM OVERVIEW T: 617.266.9166 www.bostonlogic.com

3. WHY FACEBOOK FOR BUSINESSES? ‘Cause If You Didn’t Know, Now You’ll Know! T: 617.266.9166 www.bostonlogic.com

4. Why Put Your Business on Facebook? SOURCE: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/ NO MATTER WHO YOUR TARGET DEMOGRAPHIC IS, THEY ARE ON FACEBOOK! T: 617.266.9166 www.bostonlogic.com

5. How Is Facebook Good For Business? Works Great as an Opinion Poll and for Market Research. Ex. Recent ‘Gap’ logo redesign rejection Respond Quickly to Criticism or Bad PR ASAP & Directly to the Public. Get Your News & Promotions Out Immediately to a Large Audience. Cross-Promoting with Companies Your Potential Clients are Interested In. Follow Your Competitors & Critics to Study and Learn from Them. Network & Engage with Potential Clients and Other Industry Leaders. IMPROVES YOUR SEARCH ENGINE RANKING! T: 617.266.9166 www.bostonlogic.com

6. How Are People Finding Their Homes? According to NAR’s 2010 Profile of Home Buyers and Sellers: 89% of Home Buyers Searched The Internet ‘Frequently’ For a Home in 2010 The Share of Home Buyers Who Found Their Home on the Internet Jumped from 8 % in 2001 to 37% in 2010 8% 37% T: 617.266.9166 www.bostonlogic.com

8. Feature- Rich User Experience

9. Social Media Integration

10. Blog Included

12. Town Pages for Your Areas of Expertise

13. Development / Lux. Bldg. Pages

15. Syndicate Blogs & Featured Listings

16. Engage Your Audience & GET THEM TO YOUR WEBSITE!T: 617.266.9166 www.bostonlogic.com

17. FACEBOOK PAGE BASICS How to Start a Page and Do It Right T: 617.266.9166 www.bostonlogic.com

19. Fans Can ‘Check In’ to Your Location

20. Fields on Info Tab are More Detailed

21. Categories Help Potential Clients Find Your BusinessT: 617.266.9166 www.bostonlogic.com

22. Why a Facebook Page is the Best for Business: T: 617.266.9166 www.bostonlogic.com

23. Steps to Creating a New Page 1. Go To: http://www.facebook.com/pages/create.php Also a Link to ‘Create a Page’ on the Home Page Links to ‘Create a Page’ in Lower Left Corner of Existing Pages 2. Select the ‘Local Business or Place’ Page Type Choose Your Business Type Category Enter Business Name & Info Click ‘Get Started’ 3. Log Into the Personal Account You Want to Admin the Page You Will Be Prompted to Do So if You Were Not Logged In When You Started 4. Fill Out Your ‘Info’ Tab with Details about Your Business Add Links to Your Website, Twitter, etc. Add Info About What You Specialize in and Offer Make a Good First Impression that Makes People Want to Like the Page 5. Follow the Steps on the ‘Get Started Tab’ T: 617.266.9166 www.bostonlogic.com

24. ‘Get Started’ Tab Makes It Easy! ‘GET STARTED’ TAB WALKS YOU THROUGH: 1. Adding Images 2. Posting a Status Update Encourage Your Friends to Share Your Page Announce a New Website or Promo Offer 3. Adding a ‘Like’ Button to Your Website Does Take Some Coding Knowledge Boston Logic Can Do It For You!  4. Inviting Friends & Announcing to Fans Upload an Excel Doc Import Email Contacts Suggest to Personal Facebook Friends 5. Syncing to a Mobile Device T: 617.266.9166 www.bostonlogic.com

25. “OOPS! I WAS USING A GROUP BY MISTAKE!” Facebook DOES NOT Allow You To Convert a Group To a Page Groups Were Part of Facebook BEFORE Pages Were Introduced When Pages Were First Introduced Facebook Temporarily Allowed Converting Only Way to Migrate Group Members to Page Fans Is To Ask Them To ‘Like’ It Post New Page URL on Group Wall and Invite Member to ‘Like’ the Page Send a Message and/ or Chat to Members Ask Them to Spread the News & Like the Page Consider Incentives to ‘Like’ the Page & Suggest It (% Off a Service, Coupons ,Being Entered Into a Drawing for a Free Gifts, etc.) T: 617.266.9166 www.bostonlogic.com

26. “OOPS! I WAS USING A PERSONAL PROFILE” Facebook Lets You Convert a Personal Profile Into a Page! VISIT: https://www.facebook.com/pages/create.php?migrate CANNOT BE UNDONE – So Be Sure It’s Your Best Option. FRIENDS WILL BE CONVERTED INTO PEOPLE THAT ‘LIKE’ THE PAGE (aka FANS) Only Photos Will Be Transferred. ALL OTHER DATA LOST! Facebook will provide you with a stripped-down version of a Personal Profile, called a Business Account, which will be the admin of the new Page. It cannot become ‘Friends’ with anyone or ‘Like’ Anything, etc. T: 617.266.9166 www.bostonlogic.com

27. WHAT MAKES A SUCCESSFUL PAGE? Fun Applications & Tools to Customize Your Page T: 617.266.9166 www.bostonlogic.com

28. Custom Landing Pages Custom Landing Tabs Good For Branding & Getting People to Your Website Now Custom Tabs Use iFrames(not FBML) & are More Customizable than in the Past Can Have Interactive Buttons, Tabs, and Animations Boston Logic can Design a Custom Tab for You! Some Free Applications Available (not as customizable & usually include their logo) www.facebook.com/ZimmEd Custom Slideshow Welcome Tab www.facebook.com/WarrenRentals Custom MLS Property Search Links to Site T: 617.266.9166 www.bostonlogic.com

29. Sync To Your Other Social Media Accounts Various Websites & 3rd Party Apps Help You Spruce Up Your Page T: 617.266.9166 www.bostonlogic.com

30. Sign Up For Networked Blogs Networked Blogs is a Directory for Blogs Readers Can Find Your Blog By the Topics/ Categories You Select Automatically Publish Blogs to Your Wall, Status Updates, and Blog Tab T: 617.266.9166 www.bostonlogic.com

31. Other Cool Tools* RSS Graffiti – Great for feeding blogs or featured listings, etc. to Wall PageModo– Create a Free Custom Landing Tab with Templates Social Revitalizer– Play Flash, MP3, and Silverlight files directly from Tab * There are 100s More! Do a Google Search & See What You Find! T: 617.266.9166 www.bostonlogic.com

33. Social Media Accelerators Include:

34. Creating Your Facebook Page, Twitter Page, YouTube Channel, etc. FOR YOU!

35. Adding Content & Optimizing Your Page

36. Creating a Custom Facebook Quick Search that Links to Your Sequoia Website

37. Setting Your Blog Up to Syndicate to Your Wall, Status Updates, and Blog Tab

38. Setting Up an RSS Feed to Syndicate Your Exclusive Listings, Too!

39. Linking Your Social Medial Profiles to Your Website Header/ Footer

40. AND MUCH MORE!T: 617.266.9166 www.bostonlogic.com

41. GETTING PEOPLE TO LIKE YOUR PAGE If You Build It and Engage Them, They Will Come … T: 617.266.9166 www.bostonlogic.com

42. What To Share on Facebook? Write About What Has Your Attention. Interesting Books You’re Reading, Relevant News Articles or Industry Blogs, etc. Don’t Just Self-Promote – People Will Stop Following If Bored! Links to Your Blog Posts, Images, YouTube Videos, Etc. Be Sure to Ask a Question or Somehow Engage Audience with an Excerpt, Etc. Don’t Just Dump a Link! Be Useful! ‘Share’ or Comment on Other People’s Interesting Posts. Spend at Least 15 Minutes Each Day Networking, Reading, Learning. Share Photos and the Human Side of Your Company. Company Outings or Events, New Products, Recently Sold Homes, etc. Post on the Page Wall as Yourself! Encourage Employees to Actively Engage Using Personal Profiles, too! T: 617.266.9166 www.bostonlogic.com

43. How To Get People To Interact? Ask Questions! New Feature Allows You To Ask Questions with Multiple Choices to Fans Fans Can Also Add Their Own Answers, Too! Fun & Interactive Get FREE Valuable Marketing Data from Your Clients/ Fans T: 617.266.9166 www.bostonlogic.com

45. Create a New ‘Secret Code Word’ Each Month and Announce It On Facebook Along with the Special Offer.

46. Ex. % Off of a Product You Regularly Sell or Entire Purchase if a Store.

47. Ex. Money Back at the End of a Closing if a Broker.T: 617.266.9166 www.bostonlogic.com

49. You LinkedIn and Other Online Profiles

50. Your Websites, Blogs, Yelp Listing, Etc.

51. Newsletters, Promos, and Presentations You Give

52. Resumes, Business Cards, Email Signatures

53. Make Sure You Use Add This or Other Social Sharing Buttons on Your Blog so Readers can Syndicate Your Content to Facebook FOR YOU!T: 617.266.9166 www.bostonlogic.com

55. Choose an Image

56. Create a Heading and Ad Text

57. Target Your Demographic Using People’s Personal Profile Info!

58. Location

59. Age

60. Gender

61. Likes & Interests

62. By Facebook Connections & Friends

63. Relationship Status

64. Birthdays

65. Education

66. Workplace

67. AND MORE!!T: 617.266.9166 www.bostonlogic.com

68. SECURITY Keep Your Information & Computer SAFE! T: 617.266.9166 www.bostonlogic.com

70. Ask You to Download Anything

71. Require You to Click a Link

72. ALWAYS Go Directly to Facebook.com to Log Into Your Account

73. NEVER Click a Link in an Email or Download an Attachment T: 617.266.9166 www.bostonlogic.com

74. BEWARE OR FAKE FACEBOOK EMAILS! Real Facebook Emails Tend to Have the Facebook Logo T: 617.266.9166 www.bostonlogic.com

76. Copies Wall Posts, Photos, Messages, and Friend List into a Zip File

77. 3rd Party Applications like ‘Backupify’ Can Be Used to Back Up Fan Pages T: 617.266.9166 www.bostonlogic.com

79. Gets You More ‘Real Estate’ in the Search Engine Results

80. Most People Use Facebook Regularly; Your Target Demographic Is There, Too!

81. It’s Foolish NOT to Have a Business Presence on Facebook!

82. Great for Syndicating Your Content To So You Can Attract More Website Visitors

83. The More Engaging, Interesting, & Fun Your Page Is, The Better!

84. Ask Questions, Ask for Feedback

85. Create Facebook Deals, Contests, and Promos for Fans

86. Add Custom Tabs to Make Your Page More Robust

87. Syndicate VALUABLE Content People Want to Read

88. Don’t Just Spam and Toot Your Own Horn All the Time

89. Post on the Page Wall as Yourself to Show Your Human Side

90. Back Up Your Data & Be Smart!T: 617.266.9166 www.bostonlogic.com

91. Questions? @BostonLogic /BostonLogic More LogicClassrooms by Boston Logic: www.bostonlogic.com/blog/category/logicclassroom/ Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com For More Information, Contact: Angela Davis, adavis@bostonlogic.com T: 617.266.9166 www.bostonlogic.com