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1. Understanding Bounce Rates Presented by: David Friedman, Founder & President dfriedman@bostonlogic.com 617.266.9166 8/10/2010

2. Overview What is bounce rate? Site bounce rate vs page bound rate Bounce rate vs exit rate Ways to lower your bounce rate Design factors Examples Case Studies Visitor source bounce rate Consistence of the user experience

3. What is Bounce Rate? Percentage of visitors who leave a website after visiting only 1 page

4. 2 Bounce Rates: Site Bounce Rate Average bounce rate of the site, overall Percentage of site visitors who looked at only 1 page Page Bound Rate Bounce rate for a specific page of your website Percentage of users who landed on and left from 1 page on your site without visiting any other pages

5. How to lower your bounce rate Design Matters Be sticky Consistence of the user experience Landing pages Targeted users

6. Averages Site vs Great Sites Design Matters!!! Minimize options above the scroll User should know where to click

7. Be Sticky Engaging Interactive Information resource Draw the user back for repeat visits Calls to action! Opportunities to interact with the site

8. Landing pages Speaks to the keyword Engages user Lead capture Useful in all kinds of marketing Search engine Traditional etc SEO Keyword Rich Google will send the user to the page they want to, not your home page

9. Consistency of the user experience

10. Search Engines

11. Consistency of the user experience

12. Consistency of the user experience

13. Visitor Sources Returning Visitors vs New Visitors Targeted Users Organic vs Paid Search Engine Traffic

14. Questions ???? For more information contact: David Friedman dfriedman@bostonlogic.com, or call 617.266.9166 For Upcoming Logic Classroom Webinars by Boston Logic check out our real estate online marketing blog at www.realestaterseo1.com Also, check out our main blog at www.bostonlogic.com/blog