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Fusion 2007 | De beste en slechtste interactieve
marketingcases van 2007
Amsterdam, 15 november 2007
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Today…
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Interaction?
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Tell me, I forget
Show me, I remember
Involve me, I understand
.
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Remember?
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Understood?
;-)
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# 01 | Push TV-commercials on TV…
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# 02 | Power to the Internet commercials:
the public decides
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# 03 | Consumer & co-created content truly rules
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# 04 | The public rewards originality, authenticity,
and creativity
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#5 | But if you play with virals,
you can get infected…
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22. # 06 | Loading is losing
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23. # 07 | Loading is losing, unless it‘s worth waiting
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# 08 | Let the Fusion begin: experiment
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Watch
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# 09 | Fusion: TV meets the web
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36. Watch
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37. # 10 | Fusion: campaigns cross channels
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43. # 11 | The internet is out there
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Watch
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45. # 12 | It‘s really out there...
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47. Watch
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Watch
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Watch
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# 13 | Online advertising 2.0
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57. # 14 | Reward the audience
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SATAN’s
LITTLE
HELPERS
Watch
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60. # 15 | Reward the audience: be kickass
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Watch
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64. # 16 | Reward the audience: be useful!
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66. # 17 | Reward & be engaging
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71. # 18 | So bad, it‘s good...
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Visit
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Hear our famous jingle!
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Fusion 2007 | Sam Devolder [samuel.devolder@thesedays.com]
Dick Buschman [dick@achtung.nl]
ACHTUNG! – These Days © 2007