Jordyn will demonstrate how to sift through the piles of data — from backlist and comp sales to forecasting popularity — to find the pieces that will really sell your book. How does your book line up with current trends in genre and entertainment? How can you pinpoint which bits of data to use, and which to ignore? Where does your gut fit into your sales strategy? Find the kernel and you’ll find your answers.
March 20, 2019
techforum.booknetcanada.ca
#TechForum
3. Of all the Star Wars books
that were sold in 2015, 34%
of them were Juvenile titles,
and 66% were Adult titles.
The most popular subjects
used were Space Opera and
Juvenile Science-Fiction,
each accounting for 20%.
The next runner-up was
Comics & Graphic Novels /
Superheroes with 15% of
2015's Star Wars subjects.
45. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
46.
47. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
48.
49. • Look at the author’s backlist titles and
comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
Comps
50.
51. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
Comps
Reports
52.
53. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
Comps
Reports
Google Trends
54.
55. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
Comps
Reports
Google Trends
Social Media
56. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
Comps
Reports
Google Trends
Social Media
Enthusiasm
57.
58. • Look at the author’s backlist titles
and comp titles
• Do extra research:
• In-office (marketing/publicity)
• Canadian Book Market report
• Other BookNet reports for more detail
• Google Trends
• Social media
• Remember to add room for gut
feelings
• Pitch it
• Sell in different ways
• Sell to the book’s strengths
Backlist
Other Writing
Comps
Reports
Google Trends
Social Media
Enthusiasm
Pitch it!