The document summarizes a Facebook marketing session with four presenters - Jay Feitlinger, Laurie Buczek, Jeff Widman, and Zach Welch. Jay Feitlinger discussed shifting from a focus on fan growth to customer engagement. Laurie Buczek emphasized that content strategy should support broader brand strategy and objectives. Jeff Widman discussed limitations of Facebook Insights and introduced PageLever analytics tools. He provided tips for optimizing reach and engagement.
51. Summary for Fan Engagement Give initial brand introduction Two Way Communication (increases engagement) Leverage social plugins(for the ticker) Strong Calls to Action (like, share, etc.) Make your customer the hero & W.I.F.M Content is still king & Metrics are important to watch @JayFeitlinger | @StringCanAgency #Bolo2011
58. Power Shift to Consumers Means a Strategy that delivers engaging & relevant content is more important than ever #Bolo2011 @lauriegbuczek Intel - Public
59. Content Strategy is Macro Isolated marketing does not serve broad marketing objectives Nothing is Unto Itself #Bolo2011 @lauriegbuczek
60. Content Strategy Supports Brand Strategy Facebook Corporate Website Is There Brand Consistency? #Bolo2011 @lauriegbuczek
65. Final Thought “Watch out for the content pushers. They want to create stuff and then dump it. People are looking for conversations and relevance.” -Bob Pearson, WCG #Bolo2011 @lauriegbuczek
I run an internet marketing and social media agency out of Scottsdale, Arizona called StringCan Interactive and consulting with commerce based companies is one of my passions. I am always on the look out for new opportunities and when Facebook hit 200 million users in April 2009 I knew this was a huge opportunity for my ecommerce and Retail clients.To my surprise there wasn’t a business App in place to help any company easily and inexpensively create a shopping tab so I decided with my business partner to launch ShopTab where retailers could generate ROI from their Facebook efforts. ShopTab success has been beyond my wildest dreams where over 100,000 active users are using it with companies like Barneys NY and Coleman Outdoor Gear.
More than 2 billion posts are liked and commented on per day
Social graph intro
All about the news feed
Creating the edge, edge rank formula, news feed, etc.
The key metric going forward will be closer to how many people added your content or application to their timeline rather than how many connections you have.This is a radical shift to actions and engagement and away from reach and impressions.
Users will have ability to help Facebook learn easier
Getting users ENGAGED is key
Two way street, huge brands posts and don’t close the loop
Entry page – like is not as important, introduce social graph new verbs, etc.
Leverage social plugins off Facebook for light stream, etc.
Clear calls to action
Recognize fans, be human
I run an internet marketing and social media agency out of Scottsdale, Arizona called StringCan Interactive and consulting with commerce based companies is one of my passions. I am always on the look out for new opportunities and when Facebook hit 200 million users in April 2009 I knew this was a huge opportunity for my ecommerce and Retail clients.To my surprise there wasn’t a business App in place to help any company easily and inexpensively create a shopping tab so I decided with my business partner to launch ShopTab where retailers could generate ROI from their Facebook efforts. ShopTab success has been beyond my wildest dreams where over 100,000 active users are using it with companies like Barneys NY and Coleman Outdoor Gear.
I run an internet marketing and social media agency out of Scottsdale, Arizona called StringCan Interactive and consulting with commerce based companies is one of my passions. I am always on the look out for new opportunities and when Facebook hit 200 million users in April 2009 I knew this was a huge opportunity for my ecommerce and Retail clients.To my surprise there wasn’t a business App in place to help any company easily and inexpensively create a shopping tab so I decided with my business partner to launch ShopTab where retailers could generate ROI from their Facebook efforts. ShopTab success has been beyond my wildest dreams where over 100,000 active users are using it with companies like Barneys NY and Coleman Outdoor Gear.
…because the people who are crazy enough to think they can change the world, are the ones who do.
I run an internet marketing and social media agency out of Scottsdale, Arizona called StringCan Interactive and consulting with commerce based companies is one of my passions. I am always on the look out for new opportunities and when Facebook hit 200 million users in April 2009 I knew this was a huge opportunity for my ecommerce and Retail clients.To my surprise there wasn’t a business App in place to help any company easily and inexpensively create a shopping tab so I decided with my business partner to launch ShopTab where retailers could generate ROI from their Facebook efforts. ShopTab success has been beyond my wildest dreams where over 100,000 active users are using it with companies like Barneys NY and Coleman Outdoor Gear.