7. Key Takeaways My Mum has an iPhone and iPad, no more PC. Forget post PC, we’re post phone. Smartphone growth up 200% through 2015 But, consumption matters to us, right?
11. 59% of mobile phone searches result in the person visiting the store. *Google
12. Revenue Opportunity Pre-Click Revenue Opportunities Mobile paid search strategy, planning, and execution Mobile search optimization strategy, planning, and execution Post-Click Revenue Opportunities Mobile landing page development Management, analysis and reporting
13. 1 in 5 emails are now read on a mobile device Source: eMarketer
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15. Revenue Opportunity Pre-Click Revenue Opportunities Research & understanding of mobile email audience Creative & development of mobile optimized emails Post-Click Revenue Opportunities Landing page/customer experience from mobile email Reporting/analysis
16. 91% of mobile users consume social media on their device; 71% via desktop Source: Ruder Finn
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19. Revenue Opportunity Content strategy, planning, and creation for mobile audience Analysis/reporting Design and development of mobile optimized experience from social content
20. By 2013, 50% of web traffic will come through mobile devices. Source: IDC Image by Johnny Does on flickr
21. Amazon sells one product every second via a mobile device. $2 billion, or 20% of their revenue, will come from sales on mobile device.
32. You must have a mobile site, optimized or otherwise. If your customers can’t find the most important info on the go. You are failing.
33. Questions to Ask Do you want your app in the iStore/Android store? Then, app. Do the app need to store data on the device after first login? Then, app. Do you need to regularly update functionality? Yes, web. No, app. Will customers care if they can’t get information when not connected? Yes, app. No, web. Do you need to leverage native features? Yes, app. No, web.
34. Mobile Problems Facing Brands App store is not for distribution, not discovery. Schizophrenic customers & environment Lack of education around mobile
65. This is only the beginning… mobilemarketer.com mobilemarketingwatch.com #mobile on Twitter Moconews.net mobilecrunch.com endgadgetmobile.com Strategy & case studies Tech & phones
