This document discusses considerations for mobile IPTV from a Web 2.0 perspective. It defines mobile IPTV as not just IPTV on mobile devices but TV, video, and social TV experiences that can be accessed anywhere. The document outlines how mobile IPTV can leverage the immediacy, ubiquity and social aspects of mobile technologies and the web. It also notes challenges to address like interfaces optimized for mobile and new business models.
2. Before We Start ...
• WEB2.0 is NOT about story of Web,
BUT about story of “Disruptive Idea”
• Identity of Mobile IPTV, What is it ???
• Who could be a provider of Mobile IPTV?
16. 5 Unique Benefits of Mobile
by Tomi Ahonen
1. First truly personal mass media
e.g. We don’t share our phones with our spouses.
2. First always-on mass media
Information is always available 24/7, even when idle.
3. First always-carried mass media
7 out of 10 people sleep with their phone within reach.
4. Only mass media with a built in payment channel
Universal click to buy. Twice as many people have
phones than credit cards.
5. Offers point of thought
Ability to create or consume content whenever the mood
strikes.
17. New Challenging on TV
• TV on the { IP + Web + Move }
✴ IP: Interactivity
✴ Web: Openness + Semantic (with Disruptive Biz.)
✴ Move: Mobility (in everywhere)
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18. Some KEYs to Mobile IPTV
• How does TV being delivered to the user
immediately when move ?
• How does TV delivered to the user what they
want ?
• How easy to use the TV on the device ?
• How to make people open their wallet ?
19. Success of Mobile IPTV
• You should recognized the nature of mobile
• Mobile is 7th media, Big opportunity
• Disruptive idea for business model
• Mobile Web is a one of KEY
20. Mobile == 7th Mass Media
by Tomi Ahonen
1. Printing Press
2. Recordings
3. Cinema
4. Radio
5. Television
6. The Internet
7. Mobile
21. Mobile Web = Way of
communication to Internet
and, Mobile Goes 2.0
22. 2.0 Point of View
• Concentrate on the contents and users
• Support the socialization
• Support the ubiquitous devices
• Jump Out to the WWW
• Catch the real features for Immediacy
24. Immediacy
• TV in your palm, TV in your pocket,
TV on your everywhere ...
• Point is how to maximize the such a feature
in service
• Support instance use at anywhere even in
bedroom and restroom
• It could give us huge business opportunities
25. Mobilizing of IPTV
- selected issues -
• Device Independent Content Providing
• UI (easy of use on the mobile)
• Optimized Platform & Middleware to mobile
• Codec
• Security & Privacy
• Reliable Network (e.g., QoS, QoE)
• Ads & Search
26. What should be differentiated
on the mobile?
• Way of service and UI (...on the street / walk)
• Way of contents providing (include new EPG)
• Way of charging (new pricing model ?)
• Way of advertisement (usefulness)
• Way of security
• Way of socialize & personalize (mash-up)
• Disruptive Business Model (no business ?)