Learn New Authenticate SEO Strategy for 2013

1. "Kick Off the Old & Get started with
the new : Authenticated SEO
Strategy for 2013"
Its time to explain the new form of SEO
Strategy which works for your Business

2. Eric Khotunn
Sr. Sales Manager
Hiren Vaghela
Sr. SEO Advisor
Today’s Host

3. Agenda
• Overview Of SEO in 2012
• Which SEO techniques were used in 2012?
• Why is it disliked by search engine?
• What’s in store for 2013?
• Web promotion methods we recommend for 2013
• Why these SEO methods rock?
• Blurbpoint's new SEO strategy against all odds laid by
search engine updates
• Revised plans with added features.
• Question and answers

4. Overview Of SEO in 2012
SEO Methods used for web promotion
• Press Releases Without News
• Reciprocal Linking & Link Exchange
• Creating Thin Content
• Promotion with Automated tools
• Ignoring the Designing Part
• Article marketing
• Over Optimization (Anchor Text)

5. Reciprocal Linking

6. Reciprocal Linking
Saw how it works..!

7. Thin Content “What Google Says”

8. Why is it excluded by the search engine?
Panda #23 — December 21, 2012
Panda #22 — November 21, 2012
DMCA Penalty — August 10, 2012
Penguin #24 – January 17,2013
And many more Conti…..
Google updates are rolling out everywhere trying to give
more quality results.
Always good to keep an eye on Google all the time.. 

10. What’s in store for
2013??

11. Here are the SEO methods for 2013:
 WEBSITE STRUCTURE UX
 CITATIONS
 SOCIAL Media Marketing
 CONTENT MARKETING
 LOCAL SEO
 AUTHORSHIP MARKUP
 GUEST POSTING|BLOGGER
OUTREACH
 INFOGRAPHICS

12. WEBSITE STRUCTURE UX
• A good site structure is a requirement for Search Engine Optimization. It
allows both your users and search engines to find content within your
site more easily. A good structure is well categorized, and pages within
it only link to other pages on the same topic.
• Using the right URLs for the pages within that site structure increases
the chance that people will remember and link to your URL, and heavily
increases your ability to rank in the search engines as well.
• For the content we recommend you to optimize your site as per
schema.org.

13. Image Credit your-seo.pro

14. CITATIONS
 The classic ranking signals: links, authority, keywords, and anchor
text - have long remained dominant in Google's search rankings.
But in the past few years, we've seen the rise of citations for local
rankings, and now, we may be seeing more co-occurence of terms
and links in search queries, in text content, and in links becoming
more of a factor.
Image Credit en.wikipedia.org

15. Social Media Optimization
 Many folks are still against social media and don’t really feel that
it impacts their bottom line. The fact is this: Google is paying
attention to social media and social media indicators. It is one of
the 500 ranking signals, according to Google.
 The more ‘pull’ that your social media venues have (popularity
contest) the more Google will pay attention to it. The more
Google pays attention to it, the more opportunities you have to
enhance your popularity.
 When you are running a social campaign, your content must be
shared like a viral in the sites like twitter, Facebook, LinkedIn,
pinterest etc.

16. Image Credit socialmediamarketingmadeeasy.co.nz

17. Content Marketing
 How is the existing content on your web site now? Was it written
for your targeted audience? Is it relevant? Is it compelling? 2013
is the year of the digital world. Be certain to visit the content on
your web site now and seek opportunities to enhance,rework or
re-write.
 One needs to create different content types, like e-book, white
paper, blogs, infographics, PowerPoint presentation, case studies
etc. This way you can generate more popularity.
 As mentioned above, Google wants the best quality, unique
content in the form of blogs, social media posts, etc.. Don’t Give
Up. EVER. Keep feeding your web site and Google will reward
you.
 Content marketing plays vital role to find your preferred business
prospects. This is also one of the important signals in terms of
ranking.

18. Image Credit www.automotivedigitalmarketing.com

19. AUTHORSHIP MARKUP
 Authorship will allow Google to follow a single writer across all
the properties that they have contributed to. By tracking the
results of each piece of content, the search engine will be able to
issue a score to each writer.
 This will be factored into Google’s quality score for each page,
which will in turn have an impact on rankings. Authorship will
also play an important part in which social shares matter the
most, since influencers will tend to have a higher author rank.

20. GUEST POST
 If you are a part of the search engine industry or are an organization researching
about SEO for your company, you would have definitely come across the term
‘Guest Blogging’. Some strategies that worked well in the past are declining in
their effectiveness and new ones are coming up. The one strategy that has
instantly caught the fancy of the industry is Guest Blogging.
 Through guest post you can built a strong relationship with users and capture a
wide audience with related to your niche. It helps to generate quality traffic,
increase your influencers and create your authority in the internet marketing
world.
 Before posting any post, you need to follow proper link metrics, Domain Authority,
page rank, Geographic region, domain age, etc.
 In terms of SEO, you get referral traffic and branding of your site. We advice to
keep posting your guest post on your relevant niche and with a good domain
authority. You also get Social Media buzz from sites where we submit your guest
posts.

21. Infographics
 Infographics are the graphic visual representations of the
collection of data without the use of words or description. For all
business, it helps to convey the information very clearly and
present the ideas that is easy to understand and enjoyable. They
are created so that the complex information can be
communicated in a simple way.
 The combination of image, text and graphics make infographics
an efficient marketing tool to promote the business.
One of the benefits of Infographics is its Easy to share: The
information that is presented through visuals is likely to be more
understood by the people. If you shared them on your social
media profiles, it will help you grab the attention of the people
online and to get engaged with them.

22. Blurbpoint’s new link building strategy
for 2013
 Guest Blogging
 Infographic creation & submission
 Co-citations Anchor text optimization
 Local SEO optimization
 Content Marketing & Authorship Markup
 Premium press release distribution
 Theme based strategic link building

23. Revised plans with added features
• Hire dedicated SEO
• Blogger Outreach
• Infographic Creation

24. Any questions ???
Raise your hands….

25. • We have tried to cover most of the link building aspects but if you still
have any doubts or queries, you are most welcome to contact us on
support@blurbpoint.com or you can directly contact your respective
Relationship Manager.
• To help us understand your website better, kindly share the webmaster
access on webmasters@blurbpoint.com
• Due to the time limitation, if we were unable to answer your question,
please send us your queries to support@blurbpoint.com

26. Join us
 Twitter : Follow us
http://twitter.com/#!/blurbpoint
 Facebook : Like us
http://www.facebook.com/SEO.BlurbpointMedia
 Pin us on : http://pinterest.com/blurbpoint/
 Learn more from our Blog: http://www.blurbpoint.com/blog/

27. We value Your trust and look
Forward To a Long-term Relationship.
Thank You!