The document outlines 20 new link building tactics presented in a webinar. Some of the tactics discussed include getting links from library sites, creating microsites, leveraging micro-celebrities, submitting to 1-800 directories, alerting media, joining professional organizations, creating infographics, submitting logos to directories, producing multilingual content, spotlighting alumni, developing widgets, hosting games, organizing charity events, releasing content on Slideshare and Scribd, buying existing blogs, reclaiming missed link opportunities, making maps, producing original research, creating toolbars, and establishing relationships with competitors. The webinar concludes with reminding attendees to implement the tactics and contact the hosts with any other questions.
1. 60 Full-proof Killer Link Building
tactics: Part 3
Lets talk about another 20 Link
Building Tactics for your Internet
Marketing Campaign
Twitter Hash tag for Today’s webinar :
#blwebinar
7. #1 Library Sites
Some of the best links provided by public school library sites
Google admires Library websites
Accept only websites with valuable information
Get in touch with the librarian
8. #2 Micro-sites
It's tough sometimes to get links from other site owners
Backlinks from high quality sites are very important
Build your own micro sites which are supplementary to your
main website
E.g. Create a Wordpress Blog with original content
10. 3 Micro-celebrity
Get in touch with an authoritative name in your industry
Ask them to write a guest post, do a video blog or anything
that they would like
Ask them if they would like to promote it
You could hire guest bloggers for your site
11. #4 1-800 Number
On searching, directories give more information about the
company associated with a 1-800 number
Contact directories and tell them more about your
company including your website.
The directories owners will add the given information for
their visitors’ benefit providing you with a link
13. lert the Media
Start networking with high profile media websites
Only one media publication about your brand will help
you in getting a number of links
16. essional Organizations
Become a member of professional organizations like MRI,
AMA or BBQ
In addition to including your name and address, ask them
to enter your website too
19. struto-graphics
Create wonderful how-to-guides which graphically explains
some concept
Post the same on blogs, social media and other places
and see how effective it turns out to be
22. Logo Directories
Almost all companies have a logo
Submit your logos to logo design directories
Give out your company's website address along with the
required details while submitting
24. 9 Multilingual Content
Majority of users would like to have the content in their
own language
Localized version of the content definitely works with users
Take some time to create a localized version of your
content for people from different regions or non-English
speaking nations
Submit this content to no-English directories and get some
links in return as well.
25. lumni Spotlight
You could give some industry related story or information that
would be useful to students of colleges or schools
The story could be some reports on marketing or other
aspects of management
Colleges dedicate some part of their websites for their alumni
and this is where you would appear with your story and link
27. Widgets
They are those tiny module that connects the user to some information.
Rather than going to any website, a user can get whole lots of
information on their home page social networking profile, website,
desktop or even mobile
Create a very useful widget for your users who could use it all along.
Familiarize yourself with the requirements of widgets on Facebook,
Myspace and others and create widgets.
Your created widget will be the source for your online marketing.
You could develop links to your site on your widget
29. 2 Games
Create games for your visitors
This will not only carry links to your website, but also
manage to grab eye-balls
If the game is good and is embeddable, webmasters
could put it on their site attracting more links
31. 3 Charity Event
A very worthwhile way to get traffic
Host an online charity or a fundraising event
Your website's name will spread like a lightning throughout
the web
Benefits also from press mentions and media websites
You would be a medium of happiness to some needy people
32. An example of the amount raised with the help of crowdrise.com – a popular fundraising platform
33. lease content on Slideshare
bd
Share informational materials by uploading them to these sites
These sites are well-regarded by major search engines
People will easily find your content and if likeable, they will
share it with others
Release a small content or reports and check out the impact
of your backlinks
You could increase the number and the size of the content
once you get good response
36. uy Existing Blogs
Rather than creating a whole blogging website, buy
existing ones.
There are many blogs on a specific topic.
If it is a popular, high profile blog, you will definitely benefit by
putting in your content.
It saves time to build up new pages for a completely new
blog.
37. 6 Reclaim missed link opportunities
Setup Google's Alerts to notify each time your brand name
is mentioned.
If people are mentioning your website, you could ask the
webmaster of that site to link back to your site.
38. #17 Maps
Create maps of the different places where events are taking
place. The details should be relevant to your industry.
If the links appear in front of the right audience,
there will be a lot of traffic coming in.
39. An example of a map containing all the attractions of Metro and LA
40. #18 Produce your own research
People just love data
So collect data on just about anything related to your industry
to attract links
Initially, you could release a straight data.
Later give out a graphical representation of the same data
41. Create Toolbars
Create a useful toolbar
Ask webmasters to keep the same on their websites.
It should contain a link
Create a browser toolbar such as the SEO toolbar
Example of the SEO toolbar by Moz.com
42. stablish good rapport with
petitors
Form professional relationships with your competitors
Both parties could promote each others content.
Don’t’ always ask for a link back.
In fact, just wait for them to show a kind gesture
43. With this we conclude our most popular webinar.
As promised we have given you some mind-boggling link
building tactics
It’s time for you to implement them now
Do let us know how they have been helpful
44. • At the end of this three part webinar, if you
have any queries or concern regarding
anything discussed in all the webinars, feel
free to contact us on
support@blurbpoint.com
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