The Truth About Social Media for Health Awareness 2013

•

1 like•730 views

Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013.

Business Technology

#NHHPC13

The Truth About
Social Media for Health
Awareness
•
•
•
•
•

Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTube
Social Media Strategy for Health Awareness
Q&A

Adam Franklin,
Marketing Manager
Wednesday, 13 November 13

You?
Who’s
next?
Wednesday, 13 November 13

4

@Franklin_Adam

@Bluewire_Media
Tweet
TTweet

Tweet
weet!

Wednesday, 13 November 13

#NHHPC13

Show of hands

show of hands?

Wednesday, 13 November 13

#NHHPC13

Weiner-‐gate
Wednesday, 13 November 13

#NHHPC13

Tools
Wednesday, 13 November 13

Don’t
have
7me?

No time?
Wednesday, 13 November 13

#NHHPC13

Monitor
Wednesday, 13 November 13

Just
like
real
life!
Wednesday, 13 November 13

#NHHPC13

1
referral
in
24
hours
Wednesday, 13 November 13

1. Facebook
comments

2
referrals
in
10
minutes

Wednesday, 13 November 13

1. Facebook
comments

8
referrals
in
1
day

Wednesday, 13 November 13

1. Facebook
comments

Facebook

Wednesday, 13 November 13

#NHHPC13

INVEST
Wednesday, 13 November 13

#NHHPC13

Blogging
A:racts
More
Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Wednesday, 13 November 13

Remarkable
content
Wednesday, 13 November 13

26

Done
the

work

Wednesday, 13 November 13

$1
spent
$41
return

Email
MarkeKng
Wednesday, 13 November 13

Email
is
best.
Remember
1995?
Wednesday, 13 November 13

#NHHPC13

Darren
Rowse
aka
@ProBlogger
Wednesday, 13 November 13

#NHHPC13

Will
It
Blend?
Cost?
$50
Views:
10,656,840
Total
Video
Views:

192,351,121

700%
Results?
Wednesday, 13 November 13

#NHHPC13

1.
Set
up
pages

Social
Strategy
-‐
Beginner
Wednesday, 13 November 13

#NHHPC13

1.
Set
up
pages

2.
Secure
your
URL

Social
Strategy
-‐
Beginner
Wednesday, 13 November 13

1.
Set
up
pages

2.
Secure
your
URL

3.
Publish
content
&
enable
sharing

Social
Strategy
-‐
Beginner
Wednesday, 13 November 13

#NHHPC13

1.
Set
up
pages

2.
Secure
your
URL

3.
Publish
content
&
enable
sharing
4.
Watch
and
listen

Social
Strategy
-‐
Beginner
Wednesday, 13 November 13

#NHHPC13

1.
Set
up
pages

2.
Secure
your
URL

3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
5.
Join
in

Social
Strategy
-‐
Beginner
Wednesday, 13 November 13

#NHHPC13

Social
Strategy
-‐
Intermediate
Wednesday, 13 November 13

#NHHPC13

75% information
23% compare
2% ready to buy
Nurture
with
love
Wednesday, 13 November 13

40

#NHHPC13

Universe
Wednesday, 13 November 13

41

#NHHPC13

Web
Strategy
System
Wednesday, 13 November 13

42

Measure
&
Improve
Wednesday, 13 November 13

43

#NHHPC13

What
would
you
do?
Wednesday, 13 November 13

#NHHPC13

Up
55%
Up
107%
(@replies)
Sales
Wednesday, 13 November 13

“Train
hard,

win
easy”
Sean
Bowes

55

Wednesday, 13 November 13

#NHHPC13

SocialMediaOnlineAcademy.com
Wednesday, 13 November 13

#NHHPC13

www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13

#NHHPC13

Thank
you.

!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If
you’d
like
a
hand
with
your
social
media,
please

get
in
touch!

1300 258 394
www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13

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The Truth About Social Media for Health Awareness 2013

1. #NHHPC13 The Truth About Social Media for Health Awareness • • • • • Is it a Fad? Your worst fears Twitter, Facebook, Blogs, Email & YouTube Social Media Strategy for Health Awareness Q&A Adam Franklin, Marketing Manager Wednesday, 13 November 13

2. 2 Wednesday, 13 November 13

3. 2 Wednesday, 13 November 13

4. Wednesday, 13 November 13

5. You? Who’s next? Wednesday, 13 November 13 4

6. #NHHPC13 5 Wednesday, 13 November 13

7. @Franklin_Adam @Bluewire_Media Tweet TTweet Tweet weet! Wednesday, 13 November 13

8. #NHHPC13 Show of hands show of hands? Wednesday, 13 November 13

9. #NHHPC13 Wednesday, 13 November 13

10. #NHHPC13 Weiner-‐gate Wednesday, 13 November 13

11. #NHHPC13 Tools Wednesday, 13 November 13

12. Don’t have 7me? No time? Wednesday, 13 November 13

13. #NHHPC13 Wednesday, 13 November 13

14. #NHHPC13 Monitor Wednesday, 13 November 13

15. Relax… Wednesday, 13 November 13

16. Just like real life! Wednesday, 13 November 13

17. Twi:er Wednesday, 13 November 13

18. Wednesday, 13 November 13

19. #NHHPC13 1 referral in 24 hours Wednesday, 13 November 13

20. Wednesday, 13 November 13

21. Wednesday, 13 November 13

22. 1. Facebook comments 2 referrals in 10 minutes Wednesday, 13 November 13

23. 1. Facebook comments 8 referrals in 1 day Wednesday, 13 November 13

24. 1. Facebook comments Facebook Wednesday, 13 November 13

25. #NHHPC13 INVEST Wednesday, 13 November 13

26. Blogging Wednesday, 13 November 13

27. #NHHPC13 Blogging A:racts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13

28. Remarkable content Wednesday, 13 November 13 26

29. Done the work Wednesday, 13 November 13

30. $1 spent $41 return Email MarkeKng Wednesday, 13 November 13

31. Email is best. Remember 1995? Wednesday, 13 November 13

32. #NHHPC13 Darren Rowse aka @ProBlogger Wednesday, 13 November 13

33. Dear Rich Wednesday, 13 November 13

34. Wednesday, 13 November 13

35. Wednesday, 13 November 13

36. #NHHPC13 Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results? Wednesday, 13 November 13

37. #NHHPC13 1. Set up pages Social Strategy -‐ Beginner Wednesday, 13 November 13

38. #NHHPC13 1. Set up pages 2. Secure your URL Social Strategy -‐ Beginner Wednesday, 13 November 13

39. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy -‐ Beginner Wednesday, 13 November 13

40. #NHHPC13 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy -‐ Beginner Wednesday, 13 November 13

41. #NHHPC13 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen 5. Join in Social Strategy -‐ Beginner Wednesday, 13 November 13

42. #NHHPC13 Social Strategy -‐ Intermediate Wednesday, 13 November 13

43. #NHHPC13 75% information 23% compare 2% ready to buy Nurture with love Wednesday, 13 November 13 40

44. #NHHPC13 Universe Wednesday, 13 November 13 41

45. #NHHPC13 Web Strategy System Wednesday, 13 November 13 42

46. Measure & Improve Wednesday, 13 November 13 43

47. #NHHPC13 What would you do? Wednesday, 13 November 13

48. #NHHPC13 What would you do? Wednesday, 13 November 13

49. #NHHPC13 Wednesday, 13 November 13

50. #NHHPC13 Wednesday, 13 November 13

51. #NHHPC13 Wednesday, 13 November 13

52. #NHHPC13 48 Wednesday, 13 November 13

53. Wednesday, 13 November 13

54. Wednesday, 13 November 13

55. #NHHPC13 Wednesday, 13 November 13

56. Wednesday, 13 November 13

57. #NHHPC13 Wednesday, 13 November 13

58. #NHHPC13 Up 55% Up 107% (@replies) Sales Wednesday, 13 November 13

59. Wednesday, 13 November 13

60. “Train hard, win easy” Sean Bowes 55 Wednesday, 13 November 13

61. #NHHPC13 Wednesday, 13 November 13

62. #NHHPC13 SocialMediaOnlineAcademy.com Wednesday, 13 November 13

63. #NHHPC13 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13

64. #NHHPC13 Thank you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If you’d like a hand with your social media, please get in touch! 1300 258 394 www.bluewiremedia.com.au/speaking/NHHPC13 Wednesday, 13 November 13

The Truth About Social Media for Health Awareness 2013

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