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The Truth About Social Media
for Business
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email,
LinkedIn & YouTube
• Social Media Strategy
• Q&A
Adam Franklin,
Marketing Manager
2
4
Who’s	
  next?
You?
@Franklin_Adam
5
Tweet	
  Tweet!	
  
	
   	
   	
   	
  	
  	
  	
  	
   	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
   	
  	
  @Franklin_Adam
	
   	
   	
  
	
  	
  	
  @Bluewire_Media
	
  Tweet	
  Tweet
@Franklin_Adam
Show of hands
up we get
Weiner-­‐gate@Franklin_Adam
Tools@Franklin_Adam
Don’t	
  have	
  7me?
No time?
@Franklin_Adam
@Franklin_Adam
Monitor
Men7on
Relax…
Just	
  like	
  real	
  life!@Franklin_Adam
Twi:er@Franklin_Adam
1	
  referral	
  in	
  24	
  hours
1. Facebook	
  comments	
  
Facebook@Franklin_Adam
1. Facebook	
  comments	
  
2	
  referrals	
  in	
  10	
  minutes
1. Facebook	
  comments	
  
8	
  referrals	
  in	
  1	
  day
INVEST
25
Remarkable	
  content
@Franklin_Adam
Blogging@Franklin_Adam
Blogging	
  A:racts	
  More	
  Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done	
  the	
  
work
Email	
  Marke7ng
$1	
  spent
$41	
  return
 
Email	
  is	
  best.	
  Remember	
  1995?
#hire14
 
Darren	
  Rowse	
  aka	
  @ProBlogger
 
Dear	
  Rich
Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121
	
  	
   	
   	
   700%	
  
Results?
@Franklin_Adam
LinkedIn
@Franklin_Adam
@Franklin_Adam
LinkedIn
@Franklin_Adam
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing
4.	
  Watch	
  and	
  listen
Social	
  Strategy	
  -­‐	
  BeginnerSocial	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
5.	
  Join	
  in
3.	
  Publish	
  content	
  &	
  enable	
  sharing
4.	
  Watch	
  and	
  listen
Social	
  Strategy	
  -­‐	
  Intermediate
What	
  would	
  you	
  do?
Content	
  marke7ng
49
  	
   	
   	
   	
   	
  
#NHHPC13
  	
   	
   	
   	
   	
  
  	
   	
   	
   	
   	
  
#NHHPC13
Up	
  55%
Up	
  107%	
  (@replies)
Sales
#NHHPC13
56
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes
www.bluewiremedia.com.au/book
Thank	
  you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
1300 258 394
www.bluewiremedia.com.au/book
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33%
CTR
@Franklin_Adam
40% OR
25% CTR
@Franklin_Adam
Tailored
1 call
to action
Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate
$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From Name
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%
(10% higher op
rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Profile
@Franklin_Adam
Complete Profile
@Franklin_Adam
Slides
@Franklin_Adam
@Franklin_Adam
Lead with generosity
@Franklin_Adam
“Thank you”
@Franklin_Adam
Personal
@Franklin_Adam
Reach out
@Franklin_Adam
Events
Events
@Franklin_Adam
Sales
@Franklin_Adam
@Franklin_Adam
Aspirational clients
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Feedly
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
$10,000+
@Franklin_Adam
@Franklin_Adam
$297 $497
@Franklin_Adam
www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-works-online-course
BONUS: 30 days access to advice
(via Skype and email)
worth $1,650
$297
$497
@Franklin_Adam
www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-works-online-course
$794 for both
@Franklin_Adam
www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-works-online-course
@Franklin_Adam
@Franklin_Adam
“Thank	
  you”
If	
  you’d	
  like	
  a	
  hand	
  with	
  your	
  social	
  media,	
  or	
  you	
  like	
  
the	
  book,	
  please	
  let	
  me	
  know!
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
0424 329 132
@Franklin_Adam

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