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How Mobile Developers Could Leverage On Big Data and Data Points to understand market better
1. Big Data
A Key To Success For Entrepreneurs
Bcoz, Numbers are always Magical
2. Big Data Is Like A Teenage Sex:
Everybody talks about it but no one really knows
how to do it. Everyone thinks
everyone else is doing it,
so everyone claims
they are doing it.
3. Asia/Pacific Europe North America Latin America Middle East and Africa
528.2
182.1
151
91.1
57.6
986
261
189
154.7
95
Source: IDC, November 26, 2013 2013 2017
Worldwide Smartphone Shipments Forecast by Region
Nearly 1.6 Billion Smartphones Would Be Shipped By 2017
(Numbers in Million Units)
WORLDWIDE SMARTPHONE MARKET
4. 58.5
68.2
79.3
89.7
99.8
108.6
59.1
64.9
70.5
74.7
77.3 78.3
61
71.9
82.9
93.4
101.7
107.8
7.4
9
9.9 10.2 10 9.9
32.5
46.9
58.1
65.1
72.7
79.2
2013 2014 2015 2016 2017 2018
Source: IDC Report, March 2014
Asia/Pacific (ex. Japan) North America Europe Japan Rest of World
Worldwide Tablet plus 2-in-1 Forecast 2013- 2018 by Region
Nearly 361 Million Tablets Would Be Shipped By 2017
(Numbers in Million Units)
WORLDWIDE SMARTPHONE MARKET
5. Worldwide Device Shipment Forecast 2013- 2015 by OS
Android Will Power 1.3 Billion Devices
(Numbers in Million Units)
Android Windows iOS/Mac OS Others Total
879.8
325.1
241.4
873.2
2319.6
1171
339.1
286.4
683.5
2479.8
1358.3
379.3
324.5
565.2
2627
Source: Gartner, March 27, 2014 2013 2014 2015
WORLDWIDE SMARTPHONE MARKET
6. KEY FINDINGS
• More than 2 billion smart devices by 2017
• Nearly three out of every four smart devices
would be powered with Android OS.
• 1 billion smart devices are going to be used
in Asia-Pacific alone.
• Europe has the maximum number of Tablet
users.
13. WHY INDIAN STATUPS FAIL
“Indian Entrepreneurs Lacks Market Knowledge.”
Mukund Mohan – Director, Microsoft Ventures
• Too busy in building products.
• Don’t focus on strategic consumption
of Market Intelligence.
• Very limited accessibility to authentic
date.
• Failing to size-up the market
22. MOBILE APP MARKET IN INDIA
Mobile App Revenue Composition In 2013
India Fails To Impress With App Store Revenue
23. MOBILE APP MARKET IN INDIA
Mobile App Revenue Growth In Countries
India Market To Witness Highest Growth
But Still Small In Size
24. MOBILE APP MARKET IN INDIA
Mobile In-App Advertising Revenue Growth In Countries
India More Focused On In-App Advertising
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