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iText in Action
  Writing a book for
Manning Publications Co.
What is iText?

• First PDF library: rugPdf (1998)
  – One Christmas holiday of study
  – Developed in six weeks time
  – Not user-friendly: for PDF experts only
• 2000: I want my own project!
  – Rebuild a PDF library from scratch
  – For people who don’t know anything about PDF
  – iText hosted at lowagie.com
2004: Free tutorial
First contact

• November 2004: offer to write a book for
  O’Reilly
• April 2005: offer to write a book for
  Manning
Preparing a book

  • First contact: Publisher’s Assistant
  • After evaluation: Acquisition Manager:
    helps writing the Book Proposal
    – Short Summary
    – Detailed Table of Contents
    – Marketing Overview
  • Industry review
Book contract

• 5 deadlines
  – Chapter 1
  – 1/3 of the manuscript
  – 2/3 of the manuscript
  – 3/3 of the manuscript
  – Final manuscript
• “Author Launch”
Writing a book

 • Development Manager assigns:
   – Developmental Editor
     • Helps the writer “developing” his book
     • Obey the Manning Style Guide!
 • Review Manager
     • Coordinates the review process
Production

• Production Manager assigns:
  – Copy Editor
  – Technical Editor
  – Lay-out
  – Proof Reader
• Cover Designer
• Marketing Manager: go or no-go
• Back cover: written by the Publisher himself
Timing

First Edition:
• May – July 2005: preparing the book
• September 2005 – February 2006: writing
• March – November 2006: production
Second Edition:
• August – September 2009: preparing
• October 2009 – April 2010: writing
• May – August 2010: production
The result
Good reviews
Sales so far




               Paper book: 7379 copies
               eBook: 2565 copies
               Total: 9944 copies
Second Edition!

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Writing a book for Manning Publications Co

  • 1. iText in Action Writing a book for Manning Publications Co.
  • 2. What is iText? • First PDF library: rugPdf (1998) – One Christmas holiday of study – Developed in six weeks time – Not user-friendly: for PDF experts only • 2000: I want my own project! – Rebuild a PDF library from scratch – For people who don’t know anything about PDF – iText hosted at lowagie.com
  • 4. First contact • November 2004: offer to write a book for O’Reilly • April 2005: offer to write a book for Manning
  • 5. Preparing a book • First contact: Publisher’s Assistant • After evaluation: Acquisition Manager: helps writing the Book Proposal – Short Summary – Detailed Table of Contents – Marketing Overview • Industry review
  • 6. Book contract • 5 deadlines – Chapter 1 – 1/3 of the manuscript – 2/3 of the manuscript – 3/3 of the manuscript – Final manuscript • “Author Launch”
  • 7. Writing a book • Development Manager assigns: – Developmental Editor • Helps the writer “developing” his book • Obey the Manning Style Guide! • Review Manager • Coordinates the review process
  • 8. Production • Production Manager assigns: – Copy Editor – Technical Editor – Lay-out – Proof Reader • Cover Designer • Marketing Manager: go or no-go • Back cover: written by the Publisher himself
  • 9. Timing First Edition: • May – July 2005: preparing the book • September 2005 – February 2006: writing • March – November 2006: production Second Edition: • August – September 2009: preparing • October 2009 – April 2010: writing • May – August 2010: production
  • 12. Sales so far Paper book: 7379 copies eBook: 2565 copies Total: 9944 copies