BLOCK71 Jakarta, in partnership with TrendWatching, presents "Consumer Trends and Innovation in a Mobile Driven Economy".
This session unpacks 5 consumer trends that are relevant in an economy driven by mobile devices - and how you can stay ahead of the competition.
1) Alerting - Consumers expect actionable, useful information alerts from a range of sources – both digital and physical.
2) Benchmarked Life - With new tools, consumers can now track, monitor & manage every aspect of their lives
3) Mentor-to-Protege - Consumers will embrace new ways to connect with mentors. That means professionals and peers with the knowledge, skills, and experience they thirst after.
4) Mass Mingling - How technology is driving people to connect in the ‘real world’
5) Crowd-Express - How brands can harness the wisdom of the connected crowd.
About TrendWatching
Powered by a network of 3,000+ trend spotters globally and an in-house team of expert trend analysts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behavior since 2002. Over 96% of Interbrand’s top 100 most valuable global brands rely on TrendWatching to uncover profitable innovation opportunities in their work.
About the speaker
Nathania Christy is the Insight & Community Lead for TrendWatching’s Asia Pacific office. Having lived, studied, and worked in Indonesia, Germany, and South Africa, Nathania is a published author and an experienced speaker. Now, based in Singapore, she spearheads TrendWatching’s community-building and partnership efforts across Asia - connecting brands, institutions, and creative entrepreneurs.
14. Last year, only about 260 million
ASEAN inhabitants were internet
users – but that number is expected
to soar to 480 million by 2020. S C M P,
S e p t e m b e r 2 0 1 7
16. “Alibaba is taking the infrastructural
model of payments processing, logistics
and other services, and exporting it to
markets in Southeast Asia that are at a
similar level of development to China’s
from roughly five years ago.”
58. 6 out of the world’s top 10 most
congested cities are in Asia, with people
in Bangkok and Jakarta spending 24 days
and 22 days respectively in traffic jams in
a year. To m To m Tr a f f i c I n d e x ,
N o v e m b e r 2 0 1 7
59. 5 out of the top 10 countries with longest
commutes in the world are in Asia, including India
(91 minutes), Hong Kong (90 minutes) and
Singapore (88 minutes), and 2.43 million people
commute within, into, and out of Jakarta daily.
C e n t r a l S t a t i s t i c s A g e n c y,
F e b r u a r y 2 0 1 5
60. Car safety app saves lives by
embarrassing teenagersTOYOTA
SAFETY
72. 33% of people who buy a wearable
device for self-tracking lose interest in the
item within six months.
E n d e a v o u r P a r t n e r s
J a n u a r y 2 0 1 4
81. Indonesia is the fastest growing (51%) country
in relation to the number of internet users,
with almost 3x over the global average. The
average time an Indonesian spends on social
media a day is 3 hours and 16 minutes.
R a p p l e r,
J a n u a r y 2 0 1 7
85. Mass event sees 3,000 people
practice yoga together
LULUEMON
MASS!
86. 7 out of 10 Indonesians are highly concerned
with living a healthy lifestyle, but 51% says
they have no time
H e r b a l i f e N u t r i t i o n ,
O c t o b e r 2 0 1 7
88. Ramadan ad can only be
viewed by groups of friends
PEPSI
LOVED ONES
89. #LightbulbMoment
How can you use existing mobile
technology to celebrate social
connections your consumers crave for?
90. Indonesia is Instagram’s biggest market
in the Asia Pacific region, with 45 million
users. Instameet Jakarta is one of the
largest instagram community worldwide.
I n s t a g r a m ,
J u l y 2 0 1 7
91. Indonesia is the world's largest producer
of Instagram Story, with the number of
contents created twice as much
compared to the global average.
I n s t a g r a m ,
J u l y 2 0 1 7