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Confidential Property of IMS   November 4th, 2011
IMS stands for Intelligent Mechatronic Systems

                       this translates into intelligent transportation solutions

                                     ...with the operative word being ‘intelligent or intelligence’




Confidential Property of IMS
Needs and Benefits

 IMS traffic intelligence is a real-time, traffic solution that reduces:

            –     Traffic congestion
            –     Time spent on the road
            –     Greenhouse gases
            –     Distracted driving




Confidential Property of IMS
Outcomes
  Provincial/Federal             Municipalities          Businesses          Individuals

 • Economic                    • Intelligent urban   • More              • Less time
 growth                        planning with         productivity        commuting
                               real-time and
 • Attract business            historic data         • More time with    • Less frustration
 and businesses                                      clients             and stress
                               • Contingency
 • Create more                 planning              • Lower operating   • Fewer accidents
 jobs                                                costs
                               • Emergency                               • Lower fuel costs
 • Greenhouse gas              services and          • Greener
 reduction                     enforcement           operations          • More family and
                                                                         leisure time
                               • Evacuation          • Less stress on
                               simulations           employees           • Richer lives

                                                     • JIT deliveries
Confidential Property of IMS
Quick Facts About GTA Traffic Congestion




        71%                                    $3.3B
                                                                                      WORLDWIDE RANK BASED
                                                                                         ON CONGESTION




     PERCENTAGE OF COMMUTERS IN GTA           COST OF LOST PRODUCTIVITY
     STILL DEPENDANT ON THE CAR AS THEIR        PER YEAR AS A RESULT OF
     PRIMARY MEANS OF TRANSPORTATION TO
     AND FROM WORK
                                              TRAFFIC IN TORONTO ALONE.
                   OECD REPORT 2009                        OECD REPORT 2009




        80:00
       AVERAGE DAILY COMMUTE
          BY GTA RESIDENTS
                                                1,262 KM
                                               AVERAGE DISTANCE TRAVELLED
      SCORECARD ON PROSPERITY 2011: TORONTO    BY ‘ TORONTONIANS’ PER YEAR
Confidential Property of IMS                  SCORECARD ON PROSPERITY 2011: TORONTO    SCORECARD ON PROSPERITY 2011: TORONTO
What’s the Big Idea?

 •       IMS has a unique traffic monitoring system that can light up the entire province and beyond.

 •       IMS measures traffic speed and congestion via crowd sourcing cell phone signals.

 •       IMS’ solution leverages more nodes than any other solution out there (4 billion pings per day
         from the carrier network). IE: More nodes = higher traffic resolution at any given time.

 •       IMS’ IP allows it to determine traffic flow across an entire province (or country) without the
         high capital costs of traditional traffic data collection methods.

 •       IMS has received significant praise from traffic experts globally (Dr. Basir, Founder and CEO, is
         a recipient of the Premier of Ontario’s Research Excellence Award).




Confidential Property of IMS
What are the manifestations?

 Today:

 -       Real time data for trial among municipalities

 After Provincial/Municipal Purchase:

 -       Actual data from IMS Traffic Intelligence for planning purposes
 -       PC and mobile portal for all Ontario drivers
 -       Free downloadable app for all drivers




Confidential Property of IMS
Where’s the proof?

 Real-time Demo: South-Western Ontario, GTA to Windsor

 Bruce Zvaniga
 • Director at ITS-STI Canada
 • Member of Traffic Signal Systems Committee (AHB25) at Transportation Research Board
 • Past Manager, Urban Traffic Control Systems at City of Toronto
 • Acting Director, Traffic Management Centre at City of Toronto
 • Manager, North & West Traffic Regions at Municipality of Metropolitan Toronto

         Current: Director of Transportation Services at City of Burlington Ontario

 Region of York

 Case Study: Canadian Blood Services




Confidential Property of IMS
Launch Live Demo of GTA




                               www.intellimec.com/traffic
Confidential Property of IMS
Traffic Intelligence and the
IMS Connected Car Platform

•   Human machine interface designed for
    drivers – powered by voice.



•   Apps and on-demand content including
    email, texting, calling, calendar, weather and
    news.



•   ‘Walk-up connectivity’ to your smartphone,
    so you can leave it in your pocket while you
    drive.
Summary of Key Points
 • IMS Traffic Intelligence is real-time solution for
   businesses, municipalities and ITS Groups.

 • Intelligent data is the single most important step to
   reducing traffic congestion in the short and long-term.

 • Reducing traffic means:
            – Greener driving
            – More productive economy
            – Less accidents and time spent on the road

Confidential Property of IMS
IMS Highlights

 •       Founded in 1999
 •       HQ in Canada with three sales offices in the United States
 •       Strong links with University of Waterloo
 •       Leading Supplier in Usage Based Insurance and Fleet Solutions in North America
 •       More than 100 ‘connected vehicle’, driver analytics and vehicle safety patents
 •       ISO 9001/14000 certified
 •       Member of ITS Canada, Connected Vehicle Working Group, APMA and ngConnect



                                       IMS HQ (Waterloo)




Confidential Property of IMS
IMS Vision

 IMS is extending connectivity to the 3rd most important
 place in most people’s lives – their car.




                Connectivity to the Home   Connectivity On-the-Go and in the Office   Connectivity to the Car


Confidential Property of IMS
Thank you for your time and interest in IMS Traffic Intelligence.


 Blair Currie

 Vice President, Marketing
 Mobile: 416 529 7776
 Work: 519 745 8887 x4310
 Email: bcurrie@intellimec.com

 www.intellimec.com




Confidential Property of IMS
Confidential Property of IMS
IMS unlocks the digital potential of cars through:


                                HMI
                               + M2M
                               + Informatics Data (Intelligence)
                               ______________________

                               A 360 ○ connected car platform.




Confidential Property of IMS
Our 360○ Ecosystem

                                                                        Back-end Applications and
                                     Driver-Centric Personalization             Services

 Human Machine Interface
        (HMI)
           Over-the-Air,
  In-Car Applications and Services


                                                                       Seamlessly
                                                                       Integrated Partners




    Machine to Machine
            (M2M)
            Services
Vehicle to Infrastructure (V2I)
  Vehicle to Vehicle (V2V)                                            Application Hosting and
 Confidential Property of IMS
                                                                           Infrastructure
IMS Grounded in OEM and Insurance Connected Car Solutions

 • Pioneered safety technology including intelligent seatbelt reminder
   systems, airbag deployment systems.

 • Usage Based Insurance solution powers programs across 8 of the Top 25
   Largest Auto Insurance companies in North America.

 • Launched award-winning connected car solution for voice-powered apps
   and services in time for hands-free legislation across North America.

 • 100+ patents in connected car, data analytics, M2M and Human Machine
   Interface technology.



Confidential Property of IMS
Awards and Recognition




Confidential Property of IMS
IMS in the Media
 Over 200 Million Media Impressions Worldwide and Growing Over Last 24 Months




Confidential Property of IMS
Traffic Data Today

 In-Ground Loop Sensors (Induction)

 Pros:
 • High accuracy
 • Normally discreet/covert
 • Day and night transition

 Cons:
 • High capital costs
 • Low resolution
 • Installation and maintenance requires
     time and money and inconveniences roads
 • Minimal coverage area
 • Road damage and/or weather conditions can affect
     the accuracy and lifetime of each ‘node’




Confidential Property of IMS
Traffic Data Today

 Bluetooth® Enabled Loop Sensors

 Pros:
 • Wider coverage than single-point loops
 • Above-the-ground access for installation
     maintenance

 Cons:
 • Requires each car to broadcast Bluetooth signal
 • New infrastructure of Bluetooth antennae required
 • Lower-accuracy versus in-ground loop sensors




                                                       SOURCE: TDC TRAFFIC SYSTEMS
Confidential Property of IMS
Traffic Data Today
 Smartphone Traffic Apps – Google Maps, etc.

 Pros:
 • Crowd-sourced data = wider coverage
 • Leverages existing telco network
 • Available to masses
 • Consolidates incident report data

 Cons:

 •       Non real-time/ long lag-time
 •       No historical repository
 •       Deployment, resolution and coverage are all based on
         consumer popularity – not something the City of Toronto
         control
 •       GPS must be broadcasting at all times
 •       Limited to GPS-enabled phones
 •       Low fidelity as a result of crowd-patterns
 •       Lower-accuracy versus in-ground loop sensors

                                                                   SOURCE: TDC TRAFFIC SYSTEMS

Confidential Property of IMS
Traffic Solutions Today
 Traffic Cameras

 Pros:
 • Real-time data
 • High accuracy
 • Multi-lane views
 • Above-the-ground access for
     installation and
     maintenance
 • Minimal coverage to major
     intersections

 Cons:
 • High cost for increased coverage
 • Visual, non-numerical traffic data is
     non-useable for urban planning
 • Weather conditions can affect visibility
 • Cameras are sparsely distributed



Confidential Property of IMS

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IMS Traffic Intelligence through Crowdsourcing phone signals

  • 1. Confidential Property of IMS November 4th, 2011
  • 2. IMS stands for Intelligent Mechatronic Systems  this translates into intelligent transportation solutions ...with the operative word being ‘intelligent or intelligence’ Confidential Property of IMS
  • 3. Needs and Benefits IMS traffic intelligence is a real-time, traffic solution that reduces: – Traffic congestion – Time spent on the road – Greenhouse gases – Distracted driving Confidential Property of IMS
  • 4. Outcomes Provincial/Federal Municipalities Businesses Individuals • Economic • Intelligent urban • More • Less time growth planning with productivity commuting real-time and • Attract business historic data • More time with • Less frustration and businesses clients and stress • Contingency • Create more planning • Lower operating • Fewer accidents jobs costs • Emergency • Lower fuel costs • Greenhouse gas services and • Greener reduction enforcement operations • More family and leisure time • Evacuation • Less stress on simulations employees • Richer lives • JIT deliveries Confidential Property of IMS
  • 5. Quick Facts About GTA Traffic Congestion 71% $3.3B WORLDWIDE RANK BASED ON CONGESTION PERCENTAGE OF COMMUTERS IN GTA COST OF LOST PRODUCTIVITY STILL DEPENDANT ON THE CAR AS THEIR PER YEAR AS A RESULT OF PRIMARY MEANS OF TRANSPORTATION TO AND FROM WORK TRAFFIC IN TORONTO ALONE. OECD REPORT 2009 OECD REPORT 2009 80:00 AVERAGE DAILY COMMUTE BY GTA RESIDENTS 1,262 KM AVERAGE DISTANCE TRAVELLED SCORECARD ON PROSPERITY 2011: TORONTO BY ‘ TORONTONIANS’ PER YEAR Confidential Property of IMS SCORECARD ON PROSPERITY 2011: TORONTO SCORECARD ON PROSPERITY 2011: TORONTO
  • 6. What’s the Big Idea? • IMS has a unique traffic monitoring system that can light up the entire province and beyond. • IMS measures traffic speed and congestion via crowd sourcing cell phone signals. • IMS’ solution leverages more nodes than any other solution out there (4 billion pings per day from the carrier network). IE: More nodes = higher traffic resolution at any given time. • IMS’ IP allows it to determine traffic flow across an entire province (or country) without the high capital costs of traditional traffic data collection methods. • IMS has received significant praise from traffic experts globally (Dr. Basir, Founder and CEO, is a recipient of the Premier of Ontario’s Research Excellence Award). Confidential Property of IMS
  • 7. What are the manifestations? Today: - Real time data for trial among municipalities After Provincial/Municipal Purchase: - Actual data from IMS Traffic Intelligence for planning purposes - PC and mobile portal for all Ontario drivers - Free downloadable app for all drivers Confidential Property of IMS
  • 8. Where’s the proof? Real-time Demo: South-Western Ontario, GTA to Windsor Bruce Zvaniga • Director at ITS-STI Canada • Member of Traffic Signal Systems Committee (AHB25) at Transportation Research Board • Past Manager, Urban Traffic Control Systems at City of Toronto • Acting Director, Traffic Management Centre at City of Toronto • Manager, North & West Traffic Regions at Municipality of Metropolitan Toronto Current: Director of Transportation Services at City of Burlington Ontario Region of York Case Study: Canadian Blood Services Confidential Property of IMS
  • 9. Launch Live Demo of GTA www.intellimec.com/traffic Confidential Property of IMS
  • 10. Traffic Intelligence and the IMS Connected Car Platform • Human machine interface designed for drivers – powered by voice. • Apps and on-demand content including email, texting, calling, calendar, weather and news. • ‘Walk-up connectivity’ to your smartphone, so you can leave it in your pocket while you drive.
  • 11. Summary of Key Points • IMS Traffic Intelligence is real-time solution for businesses, municipalities and ITS Groups. • Intelligent data is the single most important step to reducing traffic congestion in the short and long-term. • Reducing traffic means: – Greener driving – More productive economy – Less accidents and time spent on the road Confidential Property of IMS
  • 12. IMS Highlights • Founded in 1999 • HQ in Canada with three sales offices in the United States • Strong links with University of Waterloo • Leading Supplier in Usage Based Insurance and Fleet Solutions in North America • More than 100 ‘connected vehicle’, driver analytics and vehicle safety patents • ISO 9001/14000 certified • Member of ITS Canada, Connected Vehicle Working Group, APMA and ngConnect IMS HQ (Waterloo) Confidential Property of IMS
  • 13. IMS Vision IMS is extending connectivity to the 3rd most important place in most people’s lives – their car. Connectivity to the Home Connectivity On-the-Go and in the Office Connectivity to the Car Confidential Property of IMS
  • 14. Thank you for your time and interest in IMS Traffic Intelligence. Blair Currie Vice President, Marketing Mobile: 416 529 7776 Work: 519 745 8887 x4310 Email: bcurrie@intellimec.com www.intellimec.com Confidential Property of IMS
  • 16. IMS unlocks the digital potential of cars through: HMI + M2M + Informatics Data (Intelligence) ______________________ A 360 ○ connected car platform. Confidential Property of IMS
  • 17. Our 360○ Ecosystem Back-end Applications and Driver-Centric Personalization Services Human Machine Interface (HMI) Over-the-Air, In-Car Applications and Services Seamlessly Integrated Partners Machine to Machine (M2M) Services Vehicle to Infrastructure (V2I) Vehicle to Vehicle (V2V) Application Hosting and Confidential Property of IMS Infrastructure
  • 18. IMS Grounded in OEM and Insurance Connected Car Solutions • Pioneered safety technology including intelligent seatbelt reminder systems, airbag deployment systems. • Usage Based Insurance solution powers programs across 8 of the Top 25 Largest Auto Insurance companies in North America. • Launched award-winning connected car solution for voice-powered apps and services in time for hands-free legislation across North America. • 100+ patents in connected car, data analytics, M2M and Human Machine Interface technology. Confidential Property of IMS
  • 20. IMS in the Media Over 200 Million Media Impressions Worldwide and Growing Over Last 24 Months Confidential Property of IMS
  • 21. Traffic Data Today In-Ground Loop Sensors (Induction) Pros: • High accuracy • Normally discreet/covert • Day and night transition Cons: • High capital costs • Low resolution • Installation and maintenance requires time and money and inconveniences roads • Minimal coverage area • Road damage and/or weather conditions can affect the accuracy and lifetime of each ‘node’ Confidential Property of IMS
  • 22. Traffic Data Today Bluetooth® Enabled Loop Sensors Pros: • Wider coverage than single-point loops • Above-the-ground access for installation maintenance Cons: • Requires each car to broadcast Bluetooth signal • New infrastructure of Bluetooth antennae required • Lower-accuracy versus in-ground loop sensors SOURCE: TDC TRAFFIC SYSTEMS Confidential Property of IMS
  • 23. Traffic Data Today Smartphone Traffic Apps – Google Maps, etc. Pros: • Crowd-sourced data = wider coverage • Leverages existing telco network • Available to masses • Consolidates incident report data Cons: • Non real-time/ long lag-time • No historical repository • Deployment, resolution and coverage are all based on consumer popularity – not something the City of Toronto control • GPS must be broadcasting at all times • Limited to GPS-enabled phones • Low fidelity as a result of crowd-patterns • Lower-accuracy versus in-ground loop sensors SOURCE: TDC TRAFFIC SYSTEMS Confidential Property of IMS
  • 24. Traffic Solutions Today Traffic Cameras Pros: • Real-time data • High accuracy • Multi-lane views • Above-the-ground access for installation and maintenance • Minimal coverage to major intersections Cons: • High cost for increased coverage • Visual, non-numerical traffic data is non-useable for urban planning • Weather conditions can affect visibility • Cameras are sparsely distributed Confidential Property of IMS