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10/7/2013 #bbcon 1
From Inside the Beltway
and Beyond: Measuring
the Impact of Your Online
Advocacy Program
10/7/2013 #bbcon 2
•Sara Thomas
- Ocean Conservancy
•Brett Weisel
- Feeding America
•Emily Goodstein
- Blackbaud
ADVOCACY GURUS
10/7/2013 #bbcon 3
AGENDA
• Welcome and Introductions
• Partner Exercise
• Panel Discussion
• Q & A
10/7/2013 #bbcon 4
WHY DO WE ENGAGE IN ADVOCACY?
Strengthen
• Build and Expand Network Capacity for Advocacy
• Identify and scale innovations that “shorten the line”
Feed
• Federal Commodities (TEFAP, CSFP)
• Federal Meals (SNAP, WIC, SBP, NSLP)
• Meal Reimbursements (CACFP, SFSP)
• Tax policy (food donation, charitable giving)
Lead
• Mobilize the Public (online advocacy,
partnerships)
• Thought Leadership (research, lobbying)
Commit to One Goal
10/7/2013 #bbcon 5
ONLINE ADVOCATE GOALS
0 50,000 100,000 150,000 200,000
2018
2017
2016
2015
2014
FY13 Actual
200,000
184,000
168,000
152,000
136,000
133,000
Number of Active Online
Advocates (Total)
10/7/2013 #bbcon 6
NETWORK ADVOCACY GOALS
0 50 100 150
Year 3
Year 2
Year 1
Baseline
101
83
60
55
Food Banks at 2.0 Advocacy Index or Higher
# of Food Banks
10/7/2013 #bbcon 7
MEASURING IMPACT
10/7/2013 #bbcon 8
BUILDING YOUR ADVOCACY CAMPAIGN
10/7/2013 #bbcon 9
CONTACT US
Sara Thomas
SThomas@OceanConservancy.org
Brett Weisel
BWeisel@FeedingAmerica.org
Emily Goodstein
Emily.Goodstein@Blackbaud.com

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From Inside the Beltway and Beyond

  • 1. 10/7/2013 #bbcon 1 From Inside the Beltway and Beyond: Measuring the Impact of Your Online Advocacy Program
  • 2. 10/7/2013 #bbcon 2 •Sara Thomas - Ocean Conservancy •Brett Weisel - Feeding America •Emily Goodstein - Blackbaud ADVOCACY GURUS
  • 3. 10/7/2013 #bbcon 3 AGENDA • Welcome and Introductions • Partner Exercise • Panel Discussion • Q & A
  • 4. 10/7/2013 #bbcon 4 WHY DO WE ENGAGE IN ADVOCACY? Strengthen • Build and Expand Network Capacity for Advocacy • Identify and scale innovations that “shorten the line” Feed • Federal Commodities (TEFAP, CSFP) • Federal Meals (SNAP, WIC, SBP, NSLP) • Meal Reimbursements (CACFP, SFSP) • Tax policy (food donation, charitable giving) Lead • Mobilize the Public (online advocacy, partnerships) • Thought Leadership (research, lobbying) Commit to One Goal
  • 5. 10/7/2013 #bbcon 5 ONLINE ADVOCATE GOALS 0 50,000 100,000 150,000 200,000 2018 2017 2016 2015 2014 FY13 Actual 200,000 184,000 168,000 152,000 136,000 133,000 Number of Active Online Advocates (Total)
  • 6. 10/7/2013 #bbcon 6 NETWORK ADVOCACY GOALS 0 50 100 150 Year 3 Year 2 Year 1 Baseline 101 83 60 55 Food Banks at 2.0 Advocacy Index or Higher # of Food Banks
  • 8. 10/7/2013 #bbcon 8 BUILDING YOUR ADVOCACY CAMPAIGN
  • 9. 10/7/2013 #bbcon 9 CONTACT US Sara Thomas SThomas@OceanConservancy.org Brett Weisel BWeisel@FeedingAmerica.org Emily Goodstein Emily.Goodstein@Blackbaud.com