1. Whither eBooks: A Publisher’s
Prospective
Phil Madans
Director of Publishing Standards & Practices
Hachette Book Group
The Changing Standards Landscape
ALA, New Orleans 2011

2. Hachette Book Group
Phil Madans--Whither eBooks, ALA, 2011 2

3. “Nothing endures but change.”
– Heraclitus
“Change is inevitable - except from
a vending machine. ”
– Robert C. Gallagher
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4. Creative
Content
Author 1 Author 2 Author 3 Author 4
Social Software Pictures
Reader Building Blocks Contests
Blogs Video Audio Maps Games
Auto-Sync Digital Platform
Commerce Analytics Marketing Community
4
Phil Madans--Whither eBooks, ALA, 2011

5. “Every time I find the meaning of life,
they change it.”
– Reinhold Niebuhr
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6. Multipurpose
One, and only one, instance of content is
stored in a digital format easily transformed
into any number of products, physical or
digital, at any time..or at the same time.
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7. Create Content Once for All Forms of Consumption
Marketing Physical
Apps
B2B
Paid Communities
CONTENT
Marketing
eBook
Mobile
*Enhanced
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8. Content Centric/Format Agnostic
Print/Product Centric
Paperback
Large Print
eBook
Digital Galley
Enhanced eBook
App
Hardcover
(First Format)
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9. Content Centric/Format Agnostic
Content Centric
Hardcover
Paperback
Large Print
DELIVER
US eBook
FROM
EVIL Digital Galley
Content Enhanced eBook
App
Think Outside the Page
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10. Content Creation
Content
Authoring Editing Describing
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11. Content Creation
Content
Authoring Editing Describing
Multi-Product Delivery
Product
Formats QA Distribution
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12. Collaboration
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13. Collaboration
Product Centric
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14. Collaboration
Content Centric
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15. Focus on Process: Simplicity, Integration of Workflows,
and Continuous Improvement
Digital
Workflow
Contracts Data
DAM
& Royalties Acquisition
Data
Management Data Quality
Order To
Reporting
Cash
Data
Architecture
Warehouse
Suppliers Publicity Management Customers
Systems
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16. Standards
Communication
Identify Describe Communities
Tools
Trading
Product/ISBN Bibliographic ONIX
Partners
Subject Internal
Work/ISTC MARC
Categories Systems
Contextual Reviewers,
Authority/ISNI XBITS
Keywords Influencers
Descriptive
DOI GDSN Consumers
Marketing
Rights EDI Authors
Territories
Sales/Tax
Content
Structure
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17. “Every path has its puddle.”
– English Proverb
Workflow change is a
challenge
Infrastructure change is
a challenge
Trading partner relationships
during times of turbulent
change can be a challenge
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18. Creative
Content
Author 1 Author 2 Author 3 Author 4
Social Software Pictures
Reader Building Blocks Contests
Blogs Video Audio Maps Games
Auto-Sync Digital Platform
Commerce Analytics Marketing Community
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19. “All is connected… no one thing can
change by itself.”
– Paul Hawken
(Yoga Journal)
“Life is change. Growth is optional.
Choose wisely.”
– Karen Kaiser Clark
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20. Thank You
Phil Madans
Director of Publishing Standards & Practices
Hachette Book Group
phil.madans@hbgusa.com
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