BIMPRESS ppt Healthcareprovider 2303 v2011

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Stakeholder Communication In CleanTec
MedTech B2B Marketing & BuzzDev
Presentation To Healthcare Provider

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1. About References
2. Our Approach
3. About B´IMPRESS
Agenda
Presentation rel. To Healthcare Provider

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Within the Healthcare sector:
An innovative Biotech leader in self-diagnostics in the field
of family planning and health awareness.
A global provider of healthcare IT security solutions, named
to Modern Healthcare’s list of “Healthcare’s Hottest”
companies
An awarded, unique supplier of diagnostic Next Generation
Sequencing (NGS) Healthcare IT technologies to analyze
and interpret genomic data for physicians within the Cloud
Since years responsible in PR for a private foundation
promoting research in Life Sciences´ by scholarships and a
biannual research prize selected by honoured jury members,
incl. 2 Nobel Laureates.
References: Customers‘ Cases In Life Sciences

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Leadings EU consortium on pandemic early detection
An early warning system for pandemics is lacking in the EU. That is why we have co-founded
a consortium dedicated to this.
What we did:
Researchers develop biomarkers as laboratory tests for
early detection, Data Scientists find relevant data from
pre-hospital and hospital settings to identify prognosis
and early warning factors with A.I./AI.
What we can do:
• Biomarkers: identification/development and analysis
• Regulation (MDR, MPDG)
• AI: see www.AI4SMB.de, also in healthcare
• eHealth: telemedicine, DIGAs, CIM & CISystems
• eLearning: content, blended courses, esp. for clinicians
B’IMPRESS with AI4SMB leads this EU consortium on pandemic early detection as business
leader, which includes partners from clinics to research from Belgium, Germany, Greece,
Ireland, Italy, Portugal, Spain.
Customers‘ Cases In Life Sciences
Picture: Team meeting in July 2022

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Health Care und Apps
x your ex - a proven complementary
medicine treatment approach, implemented
xyourex
x your ex - A proven
complementary medicine
treatment approach,
implemented
reg. Health / Medical
Depression /Health Issues
a German – Israeli joint
venture, 2017-01

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Health Care und Apps
Initative „digitale inklusion“ (di) /SeniorCareSpot

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Health Care und Apps
Help-Doctor @B‘IMPRESS

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E-Health-Com
Customers‘ Cases In Life Sciences

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… deeply rooted in beverage industry:
Healthcare Robotics Clippings
https://www.kuka.com/de-de/branchen/healthcare

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B´IMPRESS – The ICT Content Company
Deeply rooted in the IT and
mobile/ TC industry, B´IMPRESS
affiliates published each and every
trading day.
B´IMPRESS was Editor-in-Chief of
the B2B portal UMTS-Report,
whose work keeps us in close
contact with KOL of press,
consultancies, as well as trade fair
and congress organizers from the
mobile and gaming sector.

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Healthcare In Mobile Media Placements
Mobile Business
, 2019/1-2

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Going Public Magazin
References: Customers‘ Cases In Life Sciences

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… for NGOs and social institutions:
Bob Geldorf, Convention on Biological Diversity (9. CBD, 2008 in Bonn)
Customers‘ Cases In Life Sciences

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1. About References
2. Our Approach
3. About B´IMPRESS
Agenda
Presentation rel. To Healthcare Provider

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Challenging strategic needs, the outcomes, to which
B´IMPRESS accompanies its customers, are often anchored
to effective & focused communications: addressed to
internal or external audiences or targeted customers.
B´IMPRESS offers in-house consulting, interim management
and executive coaching by analysis, concept, planning and
roll-out: by impressive communication.
B´IMPRESS aims to generate value: adding value of a
company by revenue in a certain market, reputation at its
customers, or esteem by its employees.
About B´IMPRESS

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Stakeholders To Approach
Target Groups & Stakeholders

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mHealth: Digital Medical Devices (DiGAs) (regulations)
Medical Device Software (MDSW):
MDR, MDP & eHealth App Certification in German:
DiGA, DiPA
And, within healthcare, telemedicine and smart apps are
increasing. A German unicum are Digital Health
Application, the so called DiGA and DiPA, as a digital
medical device, at the forefront of the EU.
We’re accompany app-projects through this process of
acceptance, and could help you or your clients on the
certification process, too.
Our experts show you how to get approved, what to look
out for, the legal basis in Germany and the EU, and much
more.

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Customer approaching to your market access or fair event:
Business Development & Public Affairs (PA):
- Business representing and contacts addressing,
related to stakeholders’ / customers’ identification
Marketing, Profiling, Strategy Workshop to DACH/EMEA:
- Workshop or Analysis; to define your corporate USP / CI,
definition of target persons (BuzzDev) & media/KOL/NGOs
Marketing & BuzzDev Support by PR, content creation:
- Development, creation of press material
- PR/Press accompany during fair/congress event in DACH
Our Approach @ B´IMPRESS

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Customer approaching to your fair event `23:
Market Exploration / Market access & Business Development (BuzzDev)
Events and business development tasks as press releases are creating the
attention of companies and service providers in a certain country.
You will receive:
• market and development consultation (workshop and consultation
meeting)
• free information via our webinars (with the support of the BMWK)
• participation or representation at trade fairs or a business and delegation
trip or event participation
Our Approach @ B´IMPRESS

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With B’IMPRESS – MarCom-Workshop
Product
Market &
Competitors
Sales
Target Group Wishes
Behaviour
Design Message
Media, Press &
Public Opinion
Content
Basis
Product
Communication
Market
Target Group

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Our Goal: Sustainability
B'IMPRESS aims at establishing
• new collaborations in the field of EU funding
programs,
• to strengthen Europe's business ecosystem and
• its capacity to innovate and secure the future
of sustainable development.
• We cooperate with social, academic and
business partners from across Europe(EU, Pan-
Europe, MEA, UK), and abroad,
• to provide efficient solutions that facilitate the
growth of entrepreneurship and answer
challenges that emerge today.
Our Goal: sustainability as a must

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BuzzDev: Steps To Success
1. B'IMPRESS BuzzDev-services identifies a
request for SW development from the
client.
2. B'IMPRESS BuzzDev-services selects the
best/most suitable Delivery Partner from
the B'IMPRESS BuzzDev network for the
assignment.
3. B'IMPRESS BuzzDev-services are
provided by the Delivery Partners.
4. No additional costs for customers
through B'IMPRESS BuzzDev-services
(commission paid by the Delivery
Partner).
Client / Commissioner
(Primary Customer)
Delivery
Partner
3 ) Business
relations covering
all services
Delivery
Partner
Delivery
Partner
Delivery
Partner
Delivery
Partner
1) Identification of the inquiry
2) Selection of the
Delivery Partners
Selected
Partners
Our own network of
Delivery Partners
59
B'IMPRESS
BuzzDev-services
4 ) Payment
of Provision
Business Model: BuzzDev-services

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1. About The Market
2. Our References & Approach
3. About B´IMPRESS
Agenda
Presentation rel. To Healthcare Provider

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Today health is everyone’s business. Companies increasingly take the longview of
their role in human sustainability and the environment in which their
organizations operate. The health sector is facing major challenges. Newly
developed drugs, OTX products on the one hand, competition and cost pressures
and drastic health policy regulations on the other.
With product / brand communication (RX, OTC, DtC / specialist and public),
Corporate Health and Political Communication, Social Media Healthcare, crisis
communication can be successfully utilize these opportunities.
B’IMPRESS Health Practice offering includes specialties in pharmaceuticals,
medical devices, health technology, life sciences & biotech, hospitals & providers,
consumer health, corporate & institutional affairs, science communications, data
visualization, crisis & issues management, public health & social marketing,
health alliances, professional relations and education, health policy & public
affairs (including market access), health media, digital health, clinical
development, as well as BioScience Communications, our full-service medical
relations, education and publishing company.
Healthcare marketing is a growing field with digital and social media being one of
the best ways to keep in touch and provide important information to others.
See https://www.bimpress.de/en/industries/healthcare/
Healthcare PR by B´IMPRESS

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References & Highlights
• Corporate Communications: Stock-listed companies as KUKA
AG, Patrizia AG
• Pharma-& Biotech-based foundation: PR & CSR
• W/w branded manufacturer into Healthcare & Medtech:
Market Access with PR in China & South Africa
• Healthcare-IT provider: Brand Creation & Public Affairs rel.
event to NGO
• Security Software-manufacturer: Marketing strategy EMEA &
campaign to lead generation by Ø 70% lead quote response
Robert Brunner, M.A. ECA
CMO, Senior Consultant Marketing & Communication
Industrial focus
• Healthcare: eHealth & Medtech
• IT: Security-Software & Big Data
• Automotive / Automation,
Cleantech / SmartHome & IoT
/M2M
Professional emphases
• Brand Consulting
• CSR / Sustainability
• PR & PA (Public Affairs)
Career stages
• Brand PR & Marketing
Senior Consultant
• Interim Manager (CEO, CMO)
• Publisher (B2B, global),
in print & online
• Cooperative, motivating, heedful, results-oriented
Management Style
References & Highlights

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Expertise & References (selection)
Digital Demand Generation &
Marketing Execution
Corporate Publishing & PR Strategy Consulting,
Management Execution
• Lead Generation online via
email tools, social networks etc.
• Digital MarCom
• Public Affairs & KOL to Politics
& NGOs
• Market & tech research
• Strategy and business planning
• Product roadmap and portfolio
management
• Corporate Communications
• Corporate Publishing, incl.
editing, layout to production
• Change & Crisis Comm. & PR
• Corporate Social Media to
Facebook, Twitter, Wordpress,
Kununu, LinkedIN, Xing, WeChat
• Speaker & Journalist
• Corporate Interim Manage-
ment (CMO/COO & Interim)
• international project
management
• Public Affairs, CSR & Charity
• EVP & Employer Branding
• OHM introduction /
consulting
• QMS DIN 9001-Auditing
• Business Development incl.
Representation and KOL
contacts
• Referral Marketing in the fields
& compensation planning
• Trade fair accompaniment
internationally
• Employer Branding (EVP) &
CSR in strategie & execution
• Event management (to
employees internal, public,
customers & investors (>100 TN)
• Digitalisation within
corporate organizations
• HR process digitalisation
(recruiting)
• Data protection according to
GDPR (ODP, process directory)

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1.
Stand: 2010
Robert Brunner‘s Speaker Opp.s & Lectures

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Dialog
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress

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Credentials (selection)
… in Interim Management & Consultancy:

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Credentials (selection)
… in HR Affairs, Change & Crisis Consultancy:

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State: 2013
Credentials of Robert Brunner (selection)
… within Public Affairs & Healthcare:
In addition
http://www.zww.uni-augsburg.de/inhouse_training_consulting/netzwerk_schwaben_med.html

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State: 2022
Credentials of Robert Brunner (selection)
… within Healthcare & Organisation Development :

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Dialog
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress