"The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume III", is part three of BioInformatics LLC’s on-going analysis of the market for antibodies. One thousand scientists completed a 35-question survey fielded between April 28 and May 6, 2009 — making this the most current information available pertaining to the antibody market today. This report is designed to enable suppliers to be responsive to scientists’ expectations – and preferences – as regards to selection, availability, delivery time, pricing and supplier/brand. The findings in this study will offer insight as to a supplier’s competitive standing, and provide direction as to how fine-tune product offerings and move into the position of scientists’ supplier of choice.

1. EXECUTIVE SUMMARY
REPORT #09-004
The Market for Antibodies: Keys to
Overview
May 2009
Success for Commercial Suppliers, Vol. III
Print: $3,200 $2,700
Electronic (.pdf): $5,200 $4,500
This pre-publication discount price is only available until May 29, 2009!
Overview
& Demographics
Methodology
Suppliers of antibodies continue to seek ways Readily quantifiable, this study reveals actual
to differentiate their offerings from that of the purchases—product type, packaging, amount spent
competition. Responding to the specific—and unique— and preferred supplier—over the past 12 months.
requirements of scientists using antibodies for Respondents also project future expenditures for the
research entails an in-depth knowledge of scientists’ next 12 months.
expectations and preferences as regards to selection,
The Market for Antibodies: Keys to Success for
availability, delivery time, pricing and supplier/
brand. The Market for Antibodies: Keys to Success Commercial Suppliers, Volume III will help suppliers
for Commercial Suppliers, Volume III was designed better understand how antibodies are used and how
Report Highlights
to provide insight as to what types of antibody-based demand is impacted by scientific application. In
techniques scientists are using in their research, addition, segmentation analysis and trend comparisons
and specifically, what attributes of the customer’s will allow suppliers to adapt to preferences by type of
experience with an antibody product line most customer, and to modify product offerings to accurately
influence purchasing behaviors in the lab. reflect changes in the antibodies market. This report
can be used to assess a supplier’s competitive
position and to validate internal market share/size
calculations. This information will also help suppliers
Report Objectives better understand their strengths and weaknesses as
compared to their competitors and gauge their brand’s
Analyst Expertise
overall performance in the antibody market.
From the perspective of researchers who use commercial,
pre-made catalog antibodies, the primary objectives of
this report are as follows:
• Reveal market specific differences in usage of antibody-
based techniques by segmentation analysis
• Determine market share by usage rates for different
market segments and geographic regions
• Assess market growth potential
What commercial retailer do your
Company Information
• Identify leading suppliers of commercial, pre-made
customers think of when they purchase
catalog antibodies and those suppliers that differentiate
antibodies from your company?
themselves through product quality and customer service
• Highlight market factor(s) that influence a customer’s
Find out on Twitter…
decision to purchase one brand of pre-made catalog
http://twitter.com/ScienceAdvBoard
antibodies over another
• Provide insights into which product attributes contribute
to customer satisfaction and customer dissatisfaction
• Measure customer loyalty via respondents’ willingness to
promote a particular brand
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• Evaluate brand health of the top suppliers based upon
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The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 1 of 6
©2009 BioInformatics, LLC

2. Methodology Sample Contents
1,000 scientists completed a 35-question survey
What percent of the antibodies that you have used over
conducted by BioInformatics, LLC (Arlington, Virginia,
Overview
the last 12 months were obtained from each of the
USA) between April 28 and May 6, 2009 — making this
following sources? (total should equal 100%)
the most current information available on the antibody
market.
Antibodies
The electronic questionnaire was fielded to
registered members of The Science Advisory Board. from
colleagues
BioInformatics sponsors The Science Advisory Board, Custom
8.1%
an online community of more than 43,000 scientists, antibodies
physicians and healthcare professionals from around made in-house
& Demographics
the world. The Science Advisory Board is divided into 8.9%
Methodology
two panels (Research and Clinical) and “convenes”
regularly via the World Wide Web (www.scienceboard. Custom
net) to voice their opinions on a wide variety of antibodies
made by a
issues relating to biomedical research and clinical
commercial
technologies. These experts—representing all aspects
supplier
of the life sciences and medicine—have agreed to
11.0%
make themselves available to participate in our online
research activities. The Science Advisory Board
members who participated in this study were drawn
from the Board’s Research Panel.
Report Highlights
Pre-made
Customers were asked to indicate the supplier catalog
providing the best overall experience in terms of antibodies
product quality and service for pre-made catalog 72.0%
antibodies. These scientists were then asked to rate
their best supplier on key measures of performance
and allows for side-by-side comparisons of the
market’s leading companies.
Contact us at 703.778.3080 x13
to review the study questionnaire
Analyst Expertise
Demographics
Qualified Respondents from Key Market Segments & Regions
52%
Academic
Company Information
North America 62%
Hospital or University Medical
17%
Center
16%
Pharmaceutical/Biotechnology
8% 26%
Government Europe
2%
Contract Research
2%
Private Research
10%
Asia/Pacific
3%
Other
Order Form
0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% 70%
The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 2 of 6
©2009 BioInformatics, LLC

3. Report Highlights
The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III
REPORT #09-004
Overview
Section 1. Analysis and Interpretation of Commercial Suppliers
• Suppliers used for orders in the past 12 months
Survey Results
• Executive Overview • Percentage of budget for pre-made catalog antibodies spent
on each brand
• Study Objectives
• Antibody Sources Satisfaction with Commercial Antibody Suppliers
• Satisfaction with product features
• Antibody Usage
• Overall satisfaction with value for money for pre-made
• Antibody Suppliers
& Demographics
catalog antibodies from commercial suppliers
Methodology
• Market Share Estimations
• Supplier who has provided the best overall experience in
• Market Growth Potential
terms of product quality and customer service
• Purchasing Influences
• Customer Satisfaction with Antibody Product Features
Purchasing Influences for Commercial Antibody
• Customer Loyalty Suppliers
• Factors influencing decision to purchase from best supplier
• Customer Value Assessment
• Relative influence of factors in decision to purchase from
• Brand Share Index
best supplier
• Conclusion
Report Highlights
• Likelihood of purchasing from best supplier again in the
next 12 months
Section 2. Study Methodology and Demographics
• Likelihood of recommending best supplier to a colleague
• Methodology
• Number of orders for pre-made catalog antibodies placed
• Demographics
with best supplier in the past 12 months
• Questionnaire
• Length of time purchasing antibodies from best supplier
Section 3. Presentation of Survey Data
Brand Experience with Commercial Antibody
Antibody Uses and Applications Suppliers
• Antibody-based techniques used in research
• Overall rating of experience in obtaining pre-made catalog
Analyst Expertise
antibodies from best supplier
• Sources of antibodies
• Familiarity with pre-made catalog antibodies available from
• Number of primary & secondary antibodies used in the
best supplier
past 12 months
• Acceptability of prices of pre-made catalog antibodies from
• Protein families used in antibody research
best supplier
• Ease of obtaining pre-made catalog antibodies from best
Antibody Ordering Information
supplier
• Number of primary and secondary pre-made catalog
• Helpfulness of customer service from best supplier
antibodies from commercial suppliers used in the past 12
months • Helpfulness of technical support from best supplier
Company Information
• Use and types of conjugated secondary antibodies • Attribute most closely identified with best supplier
• Unit sizes typically ordered for pre-made catalog antibodies
Demographics
• Number of vials or tubes of pre-made catalog antibodies
typically ordered at a time
Leading Antibody Supplier Profiles
• Number of orders for pre-made catalog antibodies placed
in the past 12 months
Section 4. Appendices
• Expected number of vials or tubes of pre-made catalog • Insights and Perspectives
antibodies from commercial suppliers over the next 12
• Cross-Tabulations of Survey Data
months
• Average amount of money spent per order of pre-made
catalog antibodies
Order Form
• Date of last order for pre-made catalog antibodies placed
The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III Executive Summary Page 3 of 6
©2009 BioInformatics, LLC

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Overview
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& Demographics
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* See Web site www.gene2drug.com for a complete listing.
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5. About BioInformatics, LLC Our strength lies in our ability to integrate our understanding of
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Overview
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©2009 BioInformatics, LLC

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The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III
Overview
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©2009 BioInformatics, LLC