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Understanding Social Media's Visual Revolution

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Dakota Partners
Dakota Partners

Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social media's visual revolution.

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Pics to Clicks Understanding Social Media’s Visual Revolution digital marketing world | marketingprofs | 2013
Hello! Nick Westergaard Ann Handley Mike Hayes Brand Driven Digital MarketingProfs Ben & Jerry’s
Social Media’s Visual Revolution ‣ Why Visual ‣ Visual Updates to Social Networks & Visual Content ‣ What This Means for B2B & B2C Brands ‣ Visual Brand Case Study: Ben & Jerry’s ‣ How Your Brand Can Prepare ‣ Questions
1 Why Visual?
Visual? Photo via Flickr user Ali Smiles
Social Media Is Increasingly Visual
The Content Shared Is More Visual Photo via Flickr user birgerking
44% of users ARE MORE LIKELY TO ENAGE WITH A BRAND THAT POSTS PHOTOS VS. OTHER FORMS OF MEDIA Source: ROI Research
2 Visual Updates to Social & Social Content
300 Million Photos Uploaded to Facebook Every Day Photo via Flickr user west.m
Google+
Pinterest
Instagram
Tumblr
Facebook
46% More Engagement with Timeline
Impact by Post Type
Twitter
Foursquare
LinkedIn
SlideShare
MySpace
Images Show Brand Humanity
Emotional Connections
Visual Content Can Also ... Brand Promote Events Educate Position Launch Products Sell
3 6 Key Things This Means for B2B & B2C
1. You Have an Unprecedented Opportunity
2. You Have an Unprecedented Imperative. Think: “Story” Not “Stock.”
3. Think: Content Worth Sharing
4. Be a Content Brand Not a “Brand with Content”
Channel consistency is key
5. Show How Your Product Lives in the World
Connect online & in-person
6. Yes, Even You, B2B!
Events, behind the scenes, gamification, geolocation.
4 Visual Brand Case Study: Ben & Jerry’s
Ben & Jerry’s 53
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55
56
57
58
59
60
61
62
63
#VermontByVermonters 64
#VermontByVermonters 65
#CaptureEuphoria 66
#CaptureEuphoria 67
5 6 Ways to Prepare Your Brand
1. The Basics Still Matter Photo via Flickr user stevendepolo
2. Have a Plan
Find the Network That Fits
3. Invest in Photography Photo via Flickr user BigTallGuy
Fun Fact
4. Teach Storytelling
5. Make Your Past Visual Photo via Flickr user DesheBoard
Milestones
Pin History Too
6. Involve Your Fans Source: Ben & Jerry’s Fan Photo
Looking Ahead Photo via Flickr user eschipul
Questions? Nick Westergaard Brand Driven Digital nick@branddrivendigital.com @nickwestergaard Ann Handley MarketingProfs ann@marketingprofs.com @marketingprofs Mike Hayes Ben & Jerry’s mike.hayes@benjerry.com @hayesbtv

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