Youth Republic - Kristal Elma 2014 sunumu

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Marketing

HOW CAN BRANDS FIND
THEIR VOICE IN YOUTH
CULTURE?
www.youthrepublic.com.tr
facebook.com/YouthRepublic
twitter.com/YouthRepublic

http://www.youtube.com/watch?v=SsVjQ_UZg4g

YOUTH IS NOT A
DEMOGRAPHIC IT’S
A MINDSET

"Why is the society obsessed with youth? Is it
a media-created thing? My grandma says in
her times only older people were taken
seriously and highly respected. So what
happened? Why is everyone so ageist
nowadays? I find it stupid big time."
– Giselle

TRIBES:
THEY ARE MORE
DIFFERENT THAN
ALIKE

4 MOST INFLUENTIAL TRIBES
new trendsetters: TECHIES
conformists: PREPPIES
early adopters: ALTERNATIVES
cool makers: INDEPENDENTS

consumers aspiring upwards
to brands
brands aspiring downwards'
to consumers.

consumers of mobile
services/snacks/athletic gear/soft drinks
consumers of cinema goers/festival
goers/pop music listeners/online
streamers/urban runners

show self-awareness
display cultural intelligence
make a positive contribution

SOCIALLY
CONSCIOUS
SINGLES!
SAME LOVE
WINGS
MY OH MY

DO YOU HAVE THE
COURAGE TO GET
LINKED TO THIS
AUDIENCE

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Youth Republic - Kristal Elma 2014 sunumu

1. HOW CAN BRANDS FIND THEIR VOICE IN YOUTH CULTURE? www.youthrepublic.com.tr facebook.com/YouthRepublic twitter.com/YouthRepublic

2. HIT OR MISS?

3. http://www.youtube.com/watch?v=SsVjQ_UZg4g

5. YOUTH IS NOT A DEMOGRAPHIC IT’S A MINDSET

6. "Why is the society obsessed with youth? Is it a media-created thing? My grandma says in her times only older people were taken seriously and highly respected. So what happened? Why is everyone so ageist nowadays? I find it stupid big time." – Giselle

7. ASPIRATION SECURITY ACCEPTANCE

10.

11.

12. INSPIRATION DISRUPTION VALUE

13.

14. REFLECTION COMMITMENT SELF FULFILLMENT

15.

16.

17. TRIBES: THEY ARE MORE DIFFERENT THAN ALIKE

18. 4 MOST INFLUENTIAL TRIBES new trendsetters: TECHIES conformists: PREPPIES early adopters: ALTERNATIVES cool makers: INDEPENDENTS

19. NO LOVE FOR YOU JUST SOME EXCITEMENT

20.

21. consumers aspiring upwards to brands brands aspiring downwards' to consumers.

22.

23.

24. consumers of mobile services/snacks/athletic gear/soft drinks consumers of cinema goers/festival goers/pop music listeners/online streamers/urban runners

25.

26.

27. show self-awareness display cultural intelligence make a positive contribution

28. TIPS & A TRAP

29. INTERRUPTION

30.

31. WARHOLISM

32.

33. AUTHENTICITY

34.

35. SOCIALLY CONSCIOUS SINGLES! SAME LOVE WINGS MY OH MY

36. REINVENTION

37.

38. INSTANITY

39.

40. DO YOU HAVE THE COURAGE TO GET LINKED TO THIS AUDIENCE

41.

42.

43.

44. THINK YOUNG & GET OLDER GRACEFULLY

Youth Republic - Kristal Elma 2014 sunumu

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