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Social Networking in a Snap! NHLA 2009
- 1. Social Networking In a Snap!
- 2. A Definition • Online Social Networking is a community of people sharing their thoughts, photos, and interests online.
- 3. • Online social networks can look a lot like your “real world” social network. • Mine does!
- 5. Don’t get it? • It’s ok not to understand why people appear to be living out their lives online. • (Pst... I don’t think most social networkers think that they are living some sort of virtual life!)
- 6. However... • Don’t let your personal feelings hold back the library from taking advantage of the potential goodwill and publicity social networks offer.
- 7. Why join in?
- 8. • The benefits for your library: • It’s another (completely different) way to publicize the library... • It’s free... • It’s fast and pretty easy!
- 9. Monthly Users 274 300000000 Million! 225000000 150000000 124 Million 75000000 0 Facebook Users MySpace Users
- 10. • Facebook boasts more than 100 million daily users.
- 11. • If someone offered your library free weekly ad space in a hand-delivered newsletter that would reach a modest percent of your users, would you turn it down? • Probably not.
- 12. Why not join? Let’s be honest here.
- 13. • Social networking will not solve every problem your library has...
- 14. Tell me again... How is this quick and easy?
- 15. It’s all about Web 2.0 • Online social networking sites use powerful Web 2.0 technology. • In the world of Web 2.0, data you publish is free to travel from the original site to other accounts you manage.
- 16. • Publish it once, syndicate it to multiple sites.
- 17. Working Together
- 20. Looking for local inspiration?
- 27. Facebook
- 28. Sites • http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks- while-myspace-languishes/ • http://www.facebook.com/press/info.php?statistics • http://www.flickr.com/photos/keenepubliclibrary • http://www.flickr.com/photos/manchesterlibrary/
Editor's Notes
- Welcome to social networking in a snap. Before I jump into online social networks, I want to quickly talk about social networks. In reality, this should be called, “Online Social Networking in a Snap” since, as librarians, we are already social networking pros, right? Let’s think for a minute about our own social networks. Each of us have throughout the years made friends from the people we went to school with, worked with, people in our communities, etc. This is our real-world social network. Now, just because someone is in our social network, doesn’t mean that we’re very close friends, sometimes they are simply acquaintances, but it doesn’t mean that they aren’t relevant to us.
- It won’t be relevant to many of your patrons, but it might reach a small segment of patrons for whom traditional publicity doesn’t reach. Setting up a social networking page for the library takes a fraction of the time as laying out a single page newsletter.
- Dial-up, short staffed, overworked, funding, etc.