SlideShare a Scribd company logo
1 of 19
Download to read offline
ENGAGE, INSPIRE, & MOTIVATE


                                                         ShoptoCook’s
                                                       Interactive Digital
                                                       Marketing Platform



                                                            In-the-Aisle
                                                             Relevant
                                                             Measured


©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
IN-STORE MARKETING PLATFORM

                     ShoptoCook, Inc. (StC) is a digital marketing platform
                         for grocery retailers, delivering engaging content
                         across all forms of interactive media, including in-store
                         touch screen displays, smartphones, tablet, and web;
                         solutions designed to engage shoppers with appealing
                         meal ideas, coupons, promotions, weekly ad circular,
                         loyalty card access, and more; providing access to
                         consistent content wherever and whenever shoppers
                         desire!




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
PLATFORM BENEFITS

                     Sales Lift: The ShoptoCook In-Store Meal Idea Network
                      delivers recipes to engaged shoppers searching for ideas
                      with a shopping cart in hand; The result? Sales lift with
                      average test over control of 18%. Recipes Sell!
                     Shopper Insights: All shopper activity is captured daily
                      including sessions, and prints by recipe, by path, by time,
                      by day, by store. Build loyalty by knowing your customers
                      preferences!
                     Leverage Existing Digital Media: Repurpose existing
                      content for in-store interactive including high definition
                      screen graphics, logos, sweepstakes, promotions, or QR
                      codes. Full screen attractor loops and custom banner
                      headers further reinforce the Retailer’s image making the
                      network ideal for private label promotion, new product
                      launches, and community oriented programs.

©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
SCAN OR SELECT FROM MAIN MENU




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
RECIPE SCREEN FLOW




                       Shopper selects a Recipe Channel Button or Scans an Ingredient to view
©Copyright 2012 ShoptoCook, Inc. All Rights Reserved associated Recipes, browse, and print
MOBILE TEXT PROMOTION

                                                        “Mobile Rewards” provides Retailers
                                                         with a simple text messaging system
                                                         that collects shopper’s opt-in cell
                                                         phone numbers in-store and on-line,
                                                         enabling targeted messaging down to
                                                         the store level.
                                                        From an individual store offer good
                                                         for the day, to a chain wide
                                                         promotion;
                                                        A secure way to send offers without
                                                         competitors knowing!




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
LOYALTY CARD INTEGRATION

                                                        Managing loyalty cards is labor
                                                         intensive and difficult for many
                                                         shoppers to update, review, or
                                                         signup. With Coupon to Card
                                                         programs, shoppers often have no
                                                         simple process to check what is
                                                         sitting in their account in-store.
                                                        ShoptoCook leverages existing
                                                         Loyalty card infrastructure to provide
                                                         an access point in-store, where every
                                                         shopper ultimately wants the benefit.
                                                         Solutions are customized to fit each
                                                         Retailer’s strategic objectives.



©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
WEB APPLICATION INTEGRATION

                                                        Seamlessly integrate existing web
                                                         based content, loyalty programs,
                                                         coupon to card, or other value added
                                                         solutions.
                                                        Leverages existing investment in web
                                                         and mobile based applications into
                                                         the aisle as an additional touch point
                                                        Reach the unreachable. Some
                                                         shoppers do not routinely visit a
                                                         Retailer’s web site, or simply failed to
                                                         log in prior to a store visit. An in-
                                                         store touch point provides shoppers
                                                         with all the value added content
                                                         available at home, in the aisle.
                                                         Convenient, simple, and accessible.
©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
EZ   MEALETTER ™
                                                                  Weekly Sales and Updates send to
                                                                   opt-in email list!
                                                                  Inspire and Motivate with new
                                                                   meal ideas built around weekly
                                                                   promotions
                                                                  Seamlessly integrated with web
                                                                   plug-in, mobile, and in-store
                                                                   interactive.
                                                                  Single point of contact for all meal
                                                                   related digital delivery
                                                                  Efficient process for collecting opt-in
                                                                   email addresses geo-linked to the
                                                                   store



©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
FOCUS ON HEALTHY EATING

                                                        Healthy Living means Healthy
                                                         Eating. For many shoppers the
                                                         challenge begins at meal planning
                                                         time. I want to eat healthy, but I
                                                         need some ideas to make it both
                                                         easy and more enjoyable.
                                                        Recipe Ideas for Diabetes, Gluten
                                                         Free, Hearth Healthy, and more are
                                                         included.
                                                        Many Retailers have their own
                                                         collection of recipes which can be
                                                         included as well!




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
CHEESE TO INSPIRE

                                                        The Artisan cheese application helps
                                                         both staff and shoppers explore new
                                                         options, providing confidence to
                                                         experiment and discover




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
COUPON.COM IN-STORE CHANNEL

                                                        Retailer web interface used to
                                                         remove coupons based on inventory
                                                         or preferences
                                                        Coupons updated approximately
                                                         every two weeks maintaining fresh
                                                         shopper experience
                                                        Web plug-in available as well for
                                                         Retailer’s web site
                                                        Optional “Coupon to Card”
                                                         application available where Retailer
                                                         utilizes other third party vendors for
                                                         content. Shopper selects coupons,
                                                         scans card, and loads. Shopper
                                                         view offers already loaded to card,
                                                         as in-store reminder.
©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
WEEKLY AD CIRCULAR

                                                        Two options:
                                                           Interactive – shopper
                                                            touches an item on sale, the
                                                            item is added to their
                                                            shopping list, and recipes
                                                            appear for the featured item.
                                                           Static display – shopper
                                                            views the ad circular and
                                                            browses each page.




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
WINE MERCHANDISING

                                                        For many shoppers wine is
                                                         intimidating… and for staff.
                                                         The Wine Merchandising
                                                         application empowers the
                                                         Category Manager to select
                                                         featured wines on weekly or
                                                         monthly basis. Wines appear
                                                         associated with each varietal
                                                         making life a little simpler for
                                                         the typical shopper!




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
BOTTOM LINE:
                     INCREASE CATEGORY / INGREDIENT SALES




                                                                      Sales Impact of
                                                                        Interactive
                                                                      Recipe Displays

                                                                            +26%


                    Goal: Increase turkey sales during historically slack period
                    Execution: Increased number and visibility of turkey recipes by prioritizing
                    within all popular recipe categories leading to higher prints.
                    Result: $100,000+ increase in category sales, from recipes…
©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
BOTTOM LINE:
                                      INCREASED SHOPPING BASKET

                                                       Interactive Recipe Kiosk Shoppers
                                                       Have 17% Higher sales per basket*




                                        *Independent analysis provided by Steve Methvin Vice President, Retail Technology
                                        & E-Commerce, Bozutto’s
©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
OPTIONS
                     Video: Feature product videos while recipe is printing; up to 20
                         seconds
                        Channel Focus: Example: Health & Wellness Category, Dessert
                         Central, Elegant Entertaining, etc. Match the Content Focus to
                         your Brand Focus!
                        Mobile Rewards: Drives traffic in-store for branded redemption.
                         Utilizes text messaging to deliver unique 9 digit code, when
                         inputted at display, generates printed coupon
                        Sweepstakes: Entry and execution
                        Loyalty Card Integration: Coupon to Card, check for points, edit
                         shopper account, or sign-up – provide all shoppers with easy to
                         use in-store access to interactive content.
                        Custom interactive solutions development for in-store, web, and
                         mobile




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
RECIPES SELL !




Copyright 2012 ShoptoCook, Inc. All Rights Reserved
ShoptoCook, Inc.
                                                              165 Rano Street, Suite 100
                                                              Buffalo, NY 14222
                                                              T: 716-864-1658
                                                              M: 716-864-1658




              For in-store programming opportunities contact: frank@shoptocook.com




©Copyright 2012 ShoptoCook, Inc. All Rights Reserved

More Related Content

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
 

Featured (20)

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
 

ShoptoCook's Interactive Digital Marketing Platform

  • 1. ENGAGE, INSPIRE, & MOTIVATE ShoptoCook’s Interactive Digital Marketing Platform In-the-Aisle Relevant Measured ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 2. IN-STORE MARKETING PLATFORM  ShoptoCook, Inc. (StC) is a digital marketing platform for grocery retailers, delivering engaging content across all forms of interactive media, including in-store touch screen displays, smartphones, tablet, and web; solutions designed to engage shoppers with appealing meal ideas, coupons, promotions, weekly ad circular, loyalty card access, and more; providing access to consistent content wherever and whenever shoppers desire! ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 3. PLATFORM BENEFITS  Sales Lift: The ShoptoCook In-Store Meal Idea Network delivers recipes to engaged shoppers searching for ideas with a shopping cart in hand; The result? Sales lift with average test over control of 18%. Recipes Sell!  Shopper Insights: All shopper activity is captured daily including sessions, and prints by recipe, by path, by time, by day, by store. Build loyalty by knowing your customers preferences!  Leverage Existing Digital Media: Repurpose existing content for in-store interactive including high definition screen graphics, logos, sweepstakes, promotions, or QR codes. Full screen attractor loops and custom banner headers further reinforce the Retailer’s image making the network ideal for private label promotion, new product launches, and community oriented programs. ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 4. SCAN OR SELECT FROM MAIN MENU ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 5. RECIPE SCREEN FLOW Shopper selects a Recipe Channel Button or Scans an Ingredient to view ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved associated Recipes, browse, and print
  • 6. MOBILE TEXT PROMOTION  “Mobile Rewards” provides Retailers with a simple text messaging system that collects shopper’s opt-in cell phone numbers in-store and on-line, enabling targeted messaging down to the store level.  From an individual store offer good for the day, to a chain wide promotion;  A secure way to send offers without competitors knowing! ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 7. LOYALTY CARD INTEGRATION  Managing loyalty cards is labor intensive and difficult for many shoppers to update, review, or signup. With Coupon to Card programs, shoppers often have no simple process to check what is sitting in their account in-store.  ShoptoCook leverages existing Loyalty card infrastructure to provide an access point in-store, where every shopper ultimately wants the benefit. Solutions are customized to fit each Retailer’s strategic objectives. ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 8. WEB APPLICATION INTEGRATION  Seamlessly integrate existing web based content, loyalty programs, coupon to card, or other value added solutions.  Leverages existing investment in web and mobile based applications into the aisle as an additional touch point  Reach the unreachable. Some shoppers do not routinely visit a Retailer’s web site, or simply failed to log in prior to a store visit. An in- store touch point provides shoppers with all the value added content available at home, in the aisle. Convenient, simple, and accessible. ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 9. EZ MEALETTER ™  Weekly Sales and Updates send to opt-in email list!  Inspire and Motivate with new meal ideas built around weekly promotions  Seamlessly integrated with web plug-in, mobile, and in-store interactive.  Single point of contact for all meal related digital delivery  Efficient process for collecting opt-in email addresses geo-linked to the store ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 10. FOCUS ON HEALTHY EATING  Healthy Living means Healthy Eating. For many shoppers the challenge begins at meal planning time. I want to eat healthy, but I need some ideas to make it both easy and more enjoyable.  Recipe Ideas for Diabetes, Gluten Free, Hearth Healthy, and more are included.  Many Retailers have their own collection of recipes which can be included as well! ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 11. CHEESE TO INSPIRE  The Artisan cheese application helps both staff and shoppers explore new options, providing confidence to experiment and discover ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 12. COUPON.COM IN-STORE CHANNEL  Retailer web interface used to remove coupons based on inventory or preferences  Coupons updated approximately every two weeks maintaining fresh shopper experience  Web plug-in available as well for Retailer’s web site  Optional “Coupon to Card” application available where Retailer utilizes other third party vendors for content. Shopper selects coupons, scans card, and loads. Shopper view offers already loaded to card, as in-store reminder. ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 13. WEEKLY AD CIRCULAR  Two options:  Interactive – shopper touches an item on sale, the item is added to their shopping list, and recipes appear for the featured item.  Static display – shopper views the ad circular and browses each page. ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 14. WINE MERCHANDISING  For many shoppers wine is intimidating… and for staff. The Wine Merchandising application empowers the Category Manager to select featured wines on weekly or monthly basis. Wines appear associated with each varietal making life a little simpler for the typical shopper! ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 15. BOTTOM LINE: INCREASE CATEGORY / INGREDIENT SALES Sales Impact of Interactive Recipe Displays +26% Goal: Increase turkey sales during historically slack period Execution: Increased number and visibility of turkey recipes by prioritizing within all popular recipe categories leading to higher prints. Result: $100,000+ increase in category sales, from recipes… ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 16. BOTTOM LINE: INCREASED SHOPPING BASKET Interactive Recipe Kiosk Shoppers Have 17% Higher sales per basket* *Independent analysis provided by Steve Methvin Vice President, Retail Technology & E-Commerce, Bozutto’s ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 17. OPTIONS  Video: Feature product videos while recipe is printing; up to 20 seconds  Channel Focus: Example: Health & Wellness Category, Dessert Central, Elegant Entertaining, etc. Match the Content Focus to your Brand Focus!  Mobile Rewards: Drives traffic in-store for branded redemption. Utilizes text messaging to deliver unique 9 digit code, when inputted at display, generates printed coupon  Sweepstakes: Entry and execution  Loyalty Card Integration: Coupon to Card, check for points, edit shopper account, or sign-up – provide all shoppers with easy to use in-store access to interactive content.  Custom interactive solutions development for in-store, web, and mobile ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 18. RECIPES SELL ! Copyright 2012 ShoptoCook, Inc. All Rights Reserved
  • 19. ShoptoCook, Inc. 165 Rano Street, Suite 100 Buffalo, NY 14222 T: 716-864-1658 M: 716-864-1658 For in-store programming opportunities contact: frank@shoptocook.com ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved