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Alcune lezioni che ho imparato
     negli ultimi due anni
          Giacomo ‘Peldi’ Guilizzoni



                #balsamiq #bsw2010




         Better Software 2010, 15 Aprile 2010
buondì
mi scuso in anticipo
tribù
l’applicazione
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
la mia storia
2001
2007
20,000
                                                                                                                                      customers




                                                                                                      10,000
                                                                                                    customers




                                                           1,000
                                      $12,539 !!!        customers



Sep Oct Nov Dec   Jan   Feb Mar Apr May   Jun   Jul   Aug Sep Oct Nov Dec   Jan   Feb Mar Apr May   Jun   Jul   Aug Sep Oct Nov Dec    Jan   Feb Mar Apr
sources: see last slide
e il segreto?
preparazione
hai fatto i compiti?
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
trova i tuoi eroi
image sources: see last slide
non cercare un’idea
cerca un problema
video source: http://www.youtube.com/watch?v=L3xaeVXTSBg
Alcune lezioni che ho imparato negli ultimi due anni
OK, mi sento pronto
e adesso?
video source: http://www.charlierose.com/view/interview/8831
be so good !ey can’t ignore y"
1. Valori                12.Branding               23.Business Plans
2. Usabilità / UX        13.Comunità               24.Business Models
3. Supporto Clienti      14.Crowdsourcing          25.Launching
4. Amministrazione       15.Sponsorizzazioni       26.Partners
5. Coraggio              16.Donazioni              27.Rivenditori etc
6. Curare la crescita    17.Attirare Talenti       28.Investitori Esterni
7. Lavorare in remoto    18.Prodotti che amiamo    29.Competizione
8. Web Office             19.Social Media / Blog    30.Pirateria
9. Essere Italiani       20.Company Policies       31.Brevetti Software
10.Consiglieri           21.Commercialisti etc.    32.Tecnologie / Agile
11.Prezzi del Software   22.Micro-multinazionali   33.SEO + Analytics
PRODOTTO
SUPPORTO    BLOG
  TUTTO IL RESTO*
Alcune lezioni che ho imparato negli ultimi due anni
e se ti clonano il prodotto?
*
sources: see last slide
sources: see last slide
sources: see last slide
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
Alcune lezioni che ho imparato negli ultimi due anni
sources: see last slide
Andiamo sul concreto...

                    era ora!
Alcune lezioni che ho imparato negli ultimi due anni
1. Valori                12.Branding               23.Business Plans
2. Usabilità / UX        13.Comunità               24.Business Models
3. Supporto Clienti      14.Crowdsourcing          25.Launching
4. Amministrazione       15.Sponsorizzazioni       26.Partners
5. Coraggio              16.Donazioni              27.Rivenditori etc
6. Curare la crescita    17.Attirare Talenti       28.Investitori Esterni
7. Lavorare in remoto    18.Prodotti che amiamo    29.Competizione
8. Web Office             19.Social Media / Blog    30.Pirateria
9. Essere Italiani       20.Company Policies       31.Brevetti Software
10.Consiglieri           21.Commercialisti etc.    32.Tecnologie / Agile
11.Prezzi del Software   22.Micro-multinazionali   33.SEO + Analytics
OK
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
The World is tiny, and huge too!
     Transparency or bust
    Great UXs, all day long
  Free e-books everywhere!
   An abundance of passion
Grazie


peldi@balsamiq.com
Media Sources
      http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/
      balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 -
      http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le-
      web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb-
      man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about-
      the-growth-of-balsamiq

      http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/
      index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/
      company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/
      blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most-
      Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/
      philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/
      blog/list?tag=web2.0 - http://37signals.com/about



      http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding-
      and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php




      http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://
      ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions-
      podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like-
      one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic-
      or-balsamiq-entrepreneur/

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Alcune lezioni che ho imparato negli ultimi due anni

  • 1. Alcune lezioni che ho imparato negli ultimi due anni Giacomo ‘Peldi’ Guilizzoni #balsamiq #bsw2010 Better Software 2010, 15 Aprile 2010
  • 3. mi scuso in anticipo
  • 17. 2001
  • 18. 2007
  • 19. 20,000 customers 10,000 customers 1,000 $12,539 !!! customers Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
  • 23. hai fatto i compiti?
  • 29. trova i tuoi eroi
  • 30. image sources: see last slide
  • 35. OK, mi sento pronto
  • 38. be so good !ey can’t ignore y"
  • 39. 1. Valori 12.Branding 23.Business Plans 2. Usabilità / UX 13.Comunità 24.Business Models 3. Supporto Clienti 14.Crowdsourcing 25.Launching 4. Amministrazione 15.Sponsorizzazioni 26.Partners 5. Coraggio 16.Donazioni 27.Rivenditori etc 6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni 7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione 8. Web Office 19.Social Media / Blog 30.Pirateria 9. Essere Italiani 20.Company Policies 31.Brevetti Software 10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile 11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics
  • 40. PRODOTTO SUPPORTO BLOG TUTTO IL RESTO*
  • 42. e se ti clonano il prodotto?
  • 43. *
  • 53. 1. Valori 12.Branding 23.Business Plans 2. Usabilità / UX 13.Comunità 24.Business Models 3. Supporto Clienti 14.Crowdsourcing 25.Launching 4. Amministrazione 15.Sponsorizzazioni 26.Partners 5. Coraggio 16.Donazioni 27.Rivenditori etc 6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni 7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione 8. Web Office 19.Social Media / Blog 30.Pirateria 9. Essere Italiani 20.Company Policies 31.Brevetti Software 10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile 11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics
  • 54. OK
  • 55. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 56. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 57. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 58. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 59. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 60. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 61. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 62. The World is tiny, and huge too! Transparency or bust Great UXs, all day long Free e-books everywhere! An abundance of passion
  • 64. Media Sources http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/ balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 - http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le- web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb- man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about- the-growth-of-balsamiq http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/ index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/ company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/ blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most- Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/ philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/ blog/list?tag=web2.0 - http://37signals.com/about http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding- and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http:// ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions- podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like- one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic- or-balsamiq-entrepreneur/