2. About me and KliKKi
• CTO @KliKKi
• Masters degree in Computer & Systems Science
• Have been working with SEO the last 9 years (I am getting old )
BLOG: berntjohansson.com
bernt.johansson76
MAIL: bernt@klikki.com
www.facebook.com/bernt.johansson Find today's
www.twitter.com/berntjohansson presentation here!
www.slideshare.net/berntjohansson
13-Apr-10 Klikki 2
3. About me and KliKKi
• Nordic Internet Marketing Company
• Offices in Helsinki, Stockholm and Piteå
• Doing business in SEO, PPC, Analytics and
Online Display.
www.klikki.com
facebook.com/klikkicom
twitter.com/klikkicom
13-Apr-10 Klikki 3
4. Search has changed a lot over the years..
Search has changed over the years...
Or has it?
13-Apr-10 Klikki 4
5. Search has changed a lotfirst "Search Engine" in 1990
The over the years..
1990 2000 2010
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6. How big was the Internet in 1993?
Search has changed a lot over the years..
World Wide
Web Wanderer
1990 2000 2010
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7. Could we search the information on the Internet in 1993?
Search has changed a lot over the years..
JumpStation
1990 2000 2010
World Wide Web
Wanderer
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8. We need to be able to search more than just headlines and titles in 1994
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 8
9. Some more known names popped up for the first time in 1994
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 9
10. In 1995 the big favorite in old times entered the scene
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 10
11. 1996 spawned some more search providers
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
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12. "BackRub" changed it's name in 1997
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
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13. Google inc. was founded in 1998
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
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14. In 2000 Google Adwords was launched
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 14
15. In 2004 Yahoo! Search was launched
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 15
16. In 2005 MSN Search was launched and Google was busy…
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 16
17. In 2006 Live Search came along and Google Book Search was launched
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 17
18. In 2007, Search engines started changing their result pages
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 18
19. In 2009 Bing was launched and "real time search" became a buzz..
Search has changed a lot over the years..
1990 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 19
20. And in 2010 …
Search has changed a lot over the years..
1990
? 2000 2010
World Wide Web
Wanderer
JumpStation
13-Apr-10 Klikki 20
21. And in 2010 …
Search has changed a lot over the years..
- Search in new areas and applications
13-Apr-10
22. And in 2010 …
Search has changed a lot over the years..
- Augmented reality
13-Apr-10